Menna Mohamed
Riyadh,Saudi Arabia
Summary
As a Group Brand Manager at MCAT, I am responsible for developing and executing marketing strategies for various product lines, such as skin care & hair care. I work with a cross-functional team of marketing, social media moderation, and merchandising to ensure optimal market penetration, customer satisfaction, and profitability.
I have five years of marketing experience at MCAT, where I consistently exceeded my targets and built long-term relationships with key accounts. I have developed core competencies in strategic thinking, performance measurement, and brand awareness, which enable me to deliver results and drive growth for MCAT.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Group Brand Manager
MCAT
Riyadh
01.2023 - Current
- Developed and executed integrated marketing strategies for 10+ skincare and haircare brands, strengthening brand visibility and market presence across pharmacies, cosmetics retailers, and e-commerce platforms.
- Led and supported 20+ marketing campaigns annually, delivering coordinated execution across online and offline channels, including social media, in-store activations, promotions, and digital advertising.
- Supported multiple product launches each year, contributing to double-digit sell-out growth through targeted promotional plans and retail activation strategies.
- Coordinated marketing execution across 100+ retail locations nationwide, ensuring consistent brand representation, visibility, and compliance with brand guidelines.
- Built and maintained strong relationships with key accounts, distributors, and internal stakeholders, supporting long-term brand growth and strategic collaboration.
- Utilized sales performance tracking, campaign analytics, and market insights to evaluate effectiveness, optimize marketing activities, and support data-driven decision-making.
- Bring 5+ years of hands-on marketing experience at MCAT, with a consistent track record of meeting and exceeding assigned sales and marketing targets.
Brand Manager
The Medical Company for Advanced Technologies
Riyadh, Riyadh Region
01.2022 - 01.2023
- Setting marketing plan for new brands highlighting on market trends, demographics, SWOT analysis, competitors landscape, marketing activities.
- Responsible for planning, supervising on all hair care brands (CHI, Agadir,Ecrinal) marketing activities to match market need.
- Launching digital marketing campaigns through Instagram, YouTube, TikTok, E-commerce channels
- Campaigns & events management with all chains (Al Nahdi, Whites, Al Dawaa, Boots, Discounter)
- Preparing all marketing access materials & display solutions.
- Launching training sessions for sales team & pharmacists.
- Supervising on all social media designs
- Follow up with sales team regarding market insights to fill gap.
- Prepare promotion plans for all chains.
Associate Brand Manager
The Medical Company for Advanced Technologies
01.2021 - 01.2022
- Managing social media designers' team
- Communicate with bloggers, write ads scripts.
- Working on commercial materials (testers, samples, flyers, brochures, display stands)
- Prepare all events branding materials.
- Stock control & orders forecast.
- Preparing market research for new brands & opportunities.
Sales Representative
The Medical Company for Advanced Technologies
01.2018 - 01.2021
- Worked on CHI brand Launch in KSA.
- Field visits, pharmacists training, display enhancement in Al Nahdi, Whites.
- Follow up regarding stocks & highlighting on key direct messages on slow moving items.
Structural Engineer
CEDC
01.2015 - 01.2018
- Mobile network towers check for approval (Etisalat-Vodafone- Mobinil)
- Designing structural supports for concrete slabs.
Trainee
Etisalat
01.2015 - 01.2015
- Structural design for mobile towers (rooftop, field towers)
Education
Bachelor Degree - Structural Engineering
Helwan University
01.2009 - 01.2014
Skills
- Strategic Communication & Stakeholder Management
- Negotiation & Vendor Management
- Team Leadership & Cross-Functional Collaboration
- Data-Driven Marketing & Performance Analysis
- Market Research & Consumer Insights
- Brand Strategy & Creative Direction
- Promotional Campaign Planning & Execution
- Budget Planning & Cost Control
- Public Relations & Media Strategy
- Digital Advertising (Meta, Google, Marketplace Ads)
- E-Commerce Platform Management (Noon, Amazon)
- Website Traffic Growth & Conversion Optimization
- Microsoft Office (Excel, PowerPoint, Word) – Advanced
Certification
Selling skills diploma (American chamber of commerce)
LANGUAGES
English
Advanced (C1)
Arabic
Proficient (C2)
Timeline
Group Brand Manager
MCAT
01.2023 - Current
Brand Manager
The Medical Company for Advanced Technologies
01.2022 - 01.2023
Associate Brand Manager
The Medical Company for Advanced Technologies
01.2021 - 01.2022
Sales Representative
The Medical Company for Advanced Technologies
01.2018 - 01.2021
Structural Engineer
CEDC
01.2015 - 01.2018
Trainee
Etisalat
01.2015 - 01.2015
Bachelor Degree - Structural Engineering
Helwan University
01.2009 - 01.2014