Meshail Waleed Baasem

I am a marketing graduate with a solid foundation in banking, combining financial expertise with strategic marketing skills. I am renowned for my proven leadership and analytical thinking skills and excel in analyzing market trends and driving impactful marketing initiatives. My experience in the banking sector has honed my abilities to balance multiple priorities and exhibit poise in demanding environments. I am eager to apply my unique blend of skills and I aim poised to contribute to the success of a dynamic team, leveraging my insights to enhance brand reputation and drive business growth

Coordinator 11/2022 - 03/2023
College of Chemistry - University of California, Berkeley

• Developed and implemented a curriculum for industry-ready graduates
• Prepared on-the-job training workshops to enhance practical skills among chemical engineering PhD candidates

Event Manager 09/2022 - 06/2023
Saudi Arabian Association – University of California, Berkeley

• Led the development and execution of multiple cultural events including Eid celebrations, Saudi National Day and Founding Day while promoting our culture and Vision 2030
• Led the development and execution of several career development initiatives tailored for Saudi students including team building activities, mentorship program, and leadership development
• Managed the association's budget allocation, monitored expenses to maximize ROI

Event Manager & Social Media Coordinator 10/2017 - 10/2018

 Saudi Student Society - Swansea University

• Designed and organized multiple cultural events including Eid celebrations, Saudi National Day and Swansea University Culture Day
• Designed interactive booth at Swansea University Culture Day that incorporated elements of Saudi Arabian culture, showcasing landmarks, traditions, and historical facts
• Created & executed creative content for social media campaigns to promote brand & cultural awareness (resulted in +20% followers & +15% engagement)
• Organized project folders and updated documents
• Managed Social media accounts such as Instagram and X (formerly Twitter)

Event Organizer 04/2018

Swansea University

• MSc Management Graduation Ball

Actor 04/2018

Swansea University

• Participated in a focus group for Pearson
• Recorded an advertisement about the benefits of
  Revel, an educational application for engineering
  students

• Google Analytics Certification (Google)
• Social Media Certified (HubSpot Academy)
• McKinsey Forward Program (McKinsey & Company)
• Junior Consultant at BCG - Virtual Work Experience (Misk Skills)
• Agile Project Management (Alison)
• CMI Level 7 Certificate in Strategic Management & Leadership from the Chartered Management Institute (CMI)
• Retail Banking Foundations Professional by Saudi Central Bank (SAMA)
• Credit Advisor by Saudi Central Bank (SAMA)
• Content Marketing Certified (HubSpot Academy)
• Inbound Marketing Certified (HubSpot Academy)
• Dropshipping and Affiliate Marketing ( Alison )

• Credit Card (Samba Academy)
• Introduction to Real Estate Marketing (Riyadh Chamber of Commerce and industry)
• AI – Powered Performance Ads Certification (Google ads)
• Introduction to Google SEO (UC-Davis Coursera)
• Marketing Analytics Foundation (Meta – Coursera)
• Fundamentals of Digital Marketing (Google ads)
• Measurement Certification (Google ads)
• Storytelling in Branding and Content Marketing ( IE Business School- Coursera )

• Distinguished employee award for boosting 4th quarter sales and achieving the bank’s target 3 months after joining (Samba Financial Group)
• Certificate of appreciation for my distinctive efforts in enhancing the image of Saudi Arabia in Swansea (Saudi Club,Swansea)
• Certificate of appreciation for volunteering my time and effort with the Saudi Club in Swansea with 160 credit (Saudi Club, Swansea)