Meshal Alkalbani
Khobar,Saudi Arabia
Summary
Final-year Marketing student expected to graduate in July 2026, with hands-on experience in market analysis, customer journey mapping, and campaign evaluation. Skilled in translating data into actionable insights to support business decisions.
Overview
4
4
years of professional experience
1
1
Certification
Work history
Marketing analyst intern
Align
Dammam, Eastern Province
08.2025 - 12.2025
• Conducted market and competitor analysis to support strategic decision-making
• Analyzed customer behavior and identified key insights to improve targeting and engagement
• Assisted in preparing analytical reports and business recommendations for internal use
• Evaluated customer journey and identified gaps to enhance customer experience
• Supported marketing campaigns by tracking performance and analyzing key metrics
Marketing Specialist
Zenith Advertising
Dammam, Eastern Province
08.2021 - 05.2022
- Developed annual and quarterly marketing plans aligned with corporate goals, backed by market research and competitor analysis.
- Executed integrated campaigns (print, outdoor, PR) ensuring consistent brand messaging and market impact.
- Managed budgets and optimized spend, tracking KPIs (response rates, CPL, retention) to maximize ROI.
- Led customer retention programs through loyalty initiatives, CRM follow-ups, and A/B testing to drive innovation.
Education
Bachelor of Science - MARKETING
King Fahd University of Petroleum And Minerals
Dhahran, Eastern Province, Saudi Arabia 10 2022 -
Advanced Diploma - MARKETING
DDC, King Fahd University of Petroleum And Minerals
Dammam, Eastern Province, Saudi Arabia 8 2018 - 5 2022
Skills
Technical Skills
- Strategic Marketing
- Market Segmentation & Insights
- Brand Positioning & Strategy
- Integrated Marketing Communication (IMC)
- Service Marketing
- Business Model Design
Soft Skills
- Problem-Solving
- Critical Thinking
- Collaborative Teamwork
Certification
Jehad Academy
Integrated marketing communication
8/2023 - 12/2023
- Developed a full Integrated Marketing Communication (IMC) strategy for an educational platform
- Conducted market and target audience analysis to define positioning and messaging
- Designed marketing campaigns across multiple channels to improve brand awareness
Golden Scent
Brand and Product Management
8/2024 - 12/2024
- Led a high-impact brand project to improve customer retention by diagnosing low repeat purchase rates through qualitative and quantitative research.
- Identified and closed gaps in the post-purchase journey; designed personalized retention tactics including loyalty programming, follow-up communication, and tailored offers to boost customer lifetime value.
- Presented the full strategic proposal directly to the Founder of Golden Scent, turning brand and data insights into actionable recommendations for the Saudi e-commerce market
Tarabut Gateway
3/2025 - 5/2025
- Provided strategic recommendations to enhance service efficiency and customer satisfaction.
- Developed a service blueprint to map front-stage and back-stage processes
- Analyzed customer journey and identified key touchpoints across the user experience
- Identified pain points and proposed solutions to improve customer experience
Timeline
Marketing analyst intern
Align
08.2025 - 12.2025
Marketing Specialist
Zenith Advertising
08.2021 - 05.2022
Bachelor of Science - MARKETING
King Fahd University of Petroleum And Minerals
10 2022 -
Advanced Diploma - MARKETING
DDC, King Fahd University of Petroleum And Minerals
8 2018 - 5 2022