Meshal Alkalbani

Khobar,Saudi Arabia

Summary

A strategic marketing professional with expertise in market segmentation, consumer behaviour analysis, and brand strategy. Demonstrates a customer-centric mindset and excels in integrated marketing communication and service marketing strategies. Known for attention to detail, creative problem-solving, and effective teamwork, aiming to drive business model development through critical thinking and collaboration.

Overview

year of professional experience

years of post-secondary education

Certification

Work history

Marketing Specialist

Zenith Advertising

Dammam, Eastern Province

08.2021 - 05.2022

Developed annual and quarterly marketing plans aligned with corporate goals, backed by market research and competitor analysis.
Executed integrated campaigns (print, outdoor, PR) ensuring consistent brand messaging and market impact.
Managed budgets and optimized spend, tracking KPIs (response rates, CPL, retention) to maximize ROI.
Led customer retention programs through loyalty initiatives, CRM follow-ups, and A/B testing to drive innovation.

Education

Bachelor of Science - MARKETING

King Fahd University of Petroleum And Minerals

Dhahran, Eastern Province

10.2022 - 08.2026

Advanced Diploma - MARKETING

DDC, King Fahd University of Petroleum And Minerals

Dammam, Eastern Province

08.2018 - 05.2022

Skills

Technical Skills

Strategic Marketing
Market Segmentation & Consumer Insights
Brand Strategy & Positioning
Integrated Marketing Communication (IMC)
Service Marketing
Business Model Development

Soft Skills

Attention to Detail
Communication & Presentation
Creative Problem-Solving
Critical Thinking
Teamwork & Collaboration
Customer Focus

Certification

Jehad Academy

Integrated marketing communication

8/2023 - 12/2023

Led a high-impact marketing campaign that achieved over 50,000+ views, significantly increasing brand visibility.
Developed and executed a fully integrated marketing communications (IMC) strategy across digital and offline platforms.
Successfully rebounded the academy's slogan, aligning it with modern educational trends and enhancing audience connection

Golden Scent

Brand and Product Management

8/2024 - 12/2024

Led a high-impact brand project to improve customer retention by diagnosing low repeat purchase rates through qualitative and quantitative research.
Identified and closed gaps in the post-purchase journey; designed personalized retention tactics including loyalty programming, follow-up communication, and tailored offers to boost customer lifetime value.
Presented the full strategic proposal directly to the Founder of Golden Scent, turning brand and data insights into actionable recommendations for the Saudi e-commerce market

Tarabut Gateway

3/2025 - 5/2025

Contributed to a strategic project applying Customer Journey Mapping and Service Blueprint methodologies to enhance customer experience.
Collaborated with senior management and stakeholders, providing actionable insights and recommendations.
Recognized by management for professionalism, teamwork, and impactful contributions.

Timeline