M.H.NASRULLAH
Riyadh
Summary
Result oriented sales professional with 30 + years’ experience in predominantly in FMCG, Consumer Electronics and equipment sales. Performance areas include Commercial Management, Sales and marketing, Relationship management, staff training and development. Proven ability to select, develop and promote motivated employees within the organization. Seeks solutions to problems and applies extensive analytical knowledge to findings, adept to multi tasking, strong practitioner of team work in a multi- cultural environment & outstanding record of consistently exceeding personal and corporate goals.
Overview
38
38
years of professional experience
Work history
General Manager
JM Foods
Ksa
01.2021 - Current
- Strategic Planning: Formulate and implement business strategies to achieve company goals and objectives
- Create and capture growth opportunities while continuously observe and analyse market trends, competitor landscapes, and opportunities for business expansion
- Operational Management: Built high-performing teams to achieve organizational objectives. Oversee daily business operations and results to ensuring efficiency and productivity
- Monitor performance metrics and set operational goals for continuous improvement
- Financial Management: Develop and manage annual budgets. Delivered results under pressure to meet tight deadlines. , while maintaining rigorous financial controls, improving profitability .
- Monitor financial performance and ensure it is in line with the budgets
- Team Leadership: Lead, mentor, and develop staff across various departments
- Establish performance goals and provide regular performance feedback
- Supply Chain Management: Oversee procurement processes, ensuring we get the right prices, timely availability of products and the full range to meet the trade requirement
- Ensure effective inventory management and optimize the supply chain
- Stakeholder Relations: Engage with stakeholders, including suppliers, customers, and investors, to build strong business relationships
- Risk Management: Identify potential operational risks and develop mitigation strategies
- Ensure compliance with industry regulations and legal guidelines.
Commercial Manager
AUJAN Coca Cola Beverage CO. LLC
KSA
07.2000 - 01.2021
- Lead the KSA team in introducing & successfully implementing RTM model & Commercial Platform across all channels (Retail, Wholesale & Modern Trade)
- Directly managing the Key Accounts, Trade Marketing and OOH teams
- (6 Direct Reports and 38 Indirect reports)
- Headed the peninsula ready project in Ksa and lead the transformation project successfully on time (improving the productivity significantly and reducing the cost by 7% in the first year)
- Set & implemented KPIs to facilitate the RED implementation which is a Coca cola built Global execution tool
- (MSL/SOVI/ Plano Compliance/ Cooler Purity etc)
- Successfully leading the VIMTO cordial project year on year – (the most critical annual project of the company)
- Planned & successfully implemented revenue growth management techniques – through MSL, Product Mix, Waste management, margin improvements, Optimising rebates & discounts and value chain improvements
- Timely activation of marketing campaigns – from A-Z in successfully commercializing the initiatives
- Plan and implement world class BTL activations to support corporate & BU marketing initiatives
- Streamlined and brought-in profitable changes to key account and top end of retailer agreements
- Developed and introduced toolbox to support key customer management and “Joint Business Plan” activations
- Proven time management skills, a high attention to detail and experienced in managing numerous projects simultaneously
- Very strong believer & practitioner in strong internal systems and controls that benefits speedy business decisions whilst protecting the corporate assets and interests.
National Sales manager
AUJAN Coca Cola Beverage CO. LLC
KSA/Bahrain
01.2007 - 01.2010
- Took over the ailing confectionery division – Cadbury & Wrigley’s
- Made a turn-around in the first year (made a loss making unit into a 29 million SAR profit contributing unit in the first two years)
- Improved RTM model to a more robust and efficient model – made route reductions where required and introduced new routes and implemented canvassing programs to optimise profitability
- Made critical changes to logistics (analysed end to end costs, delivery times etc that contributed major improvements to availability and cost reductions
- Attacked all the cost lines (From procurement to consumer)
- Improved margins through product mix and pricing models
- Built a motivated sales force
- Built a strong relationship with the supplier through improved communication and dialogues
- Improved in-trade presence and activations through aggressive implementation of paid and non-paid visibility
- Obtained 95% of the key account checkouts for WRIGLEYS in KSA.
National Key Account manager
Aujan Beverage Company
KSA
01.2001 - 01.2008
- Promoted to head the super market sector business of Aujan in KSA
- The sector included the top 318 key accounts across KSA
- I was given the responsibility to manage key accounts in BAHRAIN since 2005
- My responsibilities included: Establish & manage clearly defined, agreed objectives and strategies for the achievement of sales & profitability budgets of the sector
- Planning and implementation of new launches, weekly promotions and seasonal campaigns successfully
- Continuously improved in-store presence through planned implementation of planograms
- Manage the complete key accounts customer relationships through both team & personal contacts
- Negotiation, finalizing & ensure proper execution of the annual key account sales & visibility contracts
- Setting Daily, Weekly and monthly objective to the teams & timely reviews to ensure objectives are achieved
- Conducting Periodical training programs (on the job & class room)
- Carry out regular performance reviews with key accounts in relation to performance & to agree on future objectives/commitments
- Identify & execute sales & promotional opportunities/drives – both planned & ad hoc - internally and externally.
Branch Sales Manager
Aujan Beverage Company
06.2000 - 01.2001
- Responsible for branch operation which included the total handling of retail, wholesale & key account sectors in the region
- The job included planning & coordinating of setting up of the new branch in Makkah.
Marketing Manager
BROWN & COMPANY
SRI LANKA
01.1995 - 06.2000
- Headed the Sales & Marketing function of one of the strategic business units handling consumer durable & agri equipments
- Direct responsibility for sales and distribution function
- Smooth running of the division with P & L responsibility.
District Manager
SINGER (SRI LANKA) LTD
01.1987 - 01.1995
- Responsible for Management & development of the sales district
- The operation was primarily managing company owned branches across the district.
Education
Master of Business Administration -
AeU - Malaysia
Chartered Institute of Marketing - UK
Chartered Institute of Management Accountants - UK
Skills
- General management
- Commercial operations
- Transformation & Project Management
- Sales Team Management
- Complex Negotiations
- Team performer
Personal Information
- Date of birth: 01/16/66
- Nationality: Sri Lankan
Timeline
General Manager
JM Foods
01.2021 - Current
National Sales manager
AUJAN Coca Cola Beverage CO. LLC
01.2007 - 01.2010
National Key Account manager
Aujan Beverage Company
01.2001 - 01.2008
Commercial Manager
AUJAN Coca Cola Beverage CO. LLC
07.2000 - 01.2021
Branch Sales Manager
Aujan Beverage Company
06.2000 - 01.2001
Marketing Manager
BROWN & COMPANY
01.1995 - 06.2000
District Manager
SINGER (SRI LANKA) LTD
01.1987 - 01.1995
Master of Business Administration -
AeU - Malaysia
Chartered Institute of Marketing - UK
Chartered Institute of Management Accountants - UK
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