

Seasoned Vice President and General Manager with a proven track record in leadership, strategy, operations and financial growth across entertainment and sporting industry. Held pivotal positions within the global event arena and partnered with both Government entities and iconic international brands. Plays an advisory focused role, in addition to partnering with the Board and other C-level Executive Management teams. Driven by entrepreneurial prospects that offer an opportunity for creative thinking to overcome challenges and the delivery of cutting edge events. Strong leadership to link technical teams and people together through a combined vision and common goals.
Supported senior executive team in providing strategic consultation to drive growth in events and entertainment sector.
Identified events opportunities and assisted in activation programmes.
Contributed to flagship events by overseeing strategies, budgets, and sponsorships to enhance brand visibility and audience engagement.
Coordinated with technical teams and aided in managing event execution from planning to post-event ROI analysis.
Assisted in defining partnership vision and setting performance objectives while managing multi-million-pound budgets and large teams.
Helped develop comprehensive event strategies, ensuring high standards, and supported contract negotiations with KPI tracking.
Participated in establishing crisis management strategies for event continuity.