Milana AlHusni
Riyadh
Summary
Senior Marketing Professional with over 11 years of experience managing marketing departments. With a proven track record in leadership, driving brand growth, managing cross-functional teams, creating and implementing marketing strategies, and executing high-impact campaigns that optimize visibility, engagement, ROI, and enhance customer experience using different data-driven tools and insights.
Overview
12
12
years of professional experience
Work History
Marketing communications & Digital marketing manager
AlHatab Foods
12.2022 - 03.2025
- Company Overview: AlDaajan Holding
- Orchestrated cross-functional teams’ efforts to plan, design, produce & release marketing materials
- Spearheaded rebranding & messaging-refresh initiatives during organizational transformation
- Built & managed partnerships with influencers & aggregator platforms
- Budgeted, developed, planned & executed marketing strategy based on organizational strategy
- Maintained a master communications calendar aligned with revenue goals, sales-funnel milestones& corporate initiatives
- Aligned marketing campaigns with sales objectives by coordinating closely with sales teams & aggregator partners
- Managed & maintained end-to-end digital advertising budgets across channels, optimizing spend for maximum ROI
- Oversaw vendor & agency communication, goals & performance including contract negotiation, timelines, deliverables & cost control
- AlDaajan Holding
Marketing Consultant
Own Business
04.2021 - Current
- Consulted with clients regarding marketing strategy, brand positioning, and digital growth initiatives within various sectors
- Conducted market research and competitor analysis to identify growth opportunities and develop tailored marketing plans.
- Created and executed integrated marketing campaigns (digital, offline, PR) to support product launches and lead generation.
- Optimized clients' digital presence through SEO, content marketing, social media, and paid media.
- Designed and implemented customer acquisition funnels and performance tracking systems using tools like Google Analytics, HubSpot, and Meta Ads Manager.
- Collaborated with internal teams and external agencies on brand development, creative strategy, and messaging consistency.
- Increased client ROI by identifying inefficiencies, reallocating budgets & improving conversion-focused strategies
- Riyadh
Marketing Manager
4th Avenue Company
10.2020 - 04.2021
- Developed marketing strategies for effective brand positioning
- Analyzed competitors' activities, keeping abreast of industry dynamics
- Managed social media campaigns to increase online presence
- Led team to drive customer engagement & loyalty
- Enhanced brand awareness by devising creative promotional activities
- Led high-performing marketing team focused on creative innovation & client satisfaction
- Coordinated & managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI
- Customized promotional strategies to meet needs of different clients, products & services
- Analyzed sales reports to identify trends & update strategies
Digital media & Customer experiences supervisor
Innovative Foods
10.2020 - 04.2021
- Company Overview: (SHAWARMER)
- Led the strategy, execution& optimization of social media & banner advertising campaigns across multiple platforms
- Managed & mentored the social media team to deliver consistent & engaging digital content
- Oversaw digital customer care operations, ensuring prompt & effective online engagement
- Directed the creation of activity reports & performance summaries to inform strategic decisions
- Responsible for annual planning & budgeting for digital media & customer engagement initiatives
- Developed & tracked KPIs to monitor team performance & campaign effectiveness
- Coordinated inter-agency collaborations, including campaign planning & photoshoots
- Planned & managed collaborations with influencers to boost campaign reach & impact
- Researched & implemented innovative digital media tools to enhance efficiency & reach
- (SHAWARMER)
Marketing specialist
Smaat Corperation
01.2015 - 01.2017
- Managed client relationships by identifying needs, ensuring satisfaction& delivering tailored marketing solutions
- Developed & executed short- & long-term campaign strategies aligned with client objectives & audience targeting
- Ideated creative concepts & selected key influencers to drive campaign effectiveness
- Coordinated with internal operations teams to ensure campaign execution met agreed goals & timelines
- Designed & implemented contingency plans for underperforming campaigns to recover & optimize results
- Delivered detailed campaign reports to clients to showcase performance & insights.
- Collaborated with the accounting team to generate client invoices & followed up on outstanding payments
- Worked on major campaigns for clients such as Al-Marai, Al-Mosafer, STC, Zain, Lebara, Coca-Cola, Fanta, Hungry Station, Saudi National Water Company& Israr Award
- Partnered with renowned agencies including Starcom, Cheil Tag, Hashtag, Genesis, Mindshare MENA& U.M. MENA
Customer service administrator
Gulf Coverage Insurance Co.
04.2013 - 12.2015
- Resolved complex issues for enhanced customer experience
- Streamlined administrative processes to enhance productivity
- Handled high-volume calls in a professional manner
- Improved customer satisfaction by promptly responding to enquiries
- Collaborated with staff members to enhance customer service experience & exceed client satisfaction rate targets
Education
Bachelor of Business Administration - Business Administration
King Faisal University
01.2016
Diploma of Marketing - Marketing
King Saud University
01.2016
Skills
- Strategic planning
- Market research and analysis
- Brand development and management
- Project management
- Leadership and collaboration
- SEO optimization
- Content marketing
- Social media management
- Customer experience and CRM
- Negotiation and budgeting
- Creativity and innovation
Languages
- Arabic, Native
- English, Excellence
Timeline
Marketing communications & Digital marketing manager
AlHatab Foods
12.2022 - 03.2025
Marketing Consultant
Own Business
04.2021 - Current
Marketing Manager
4th Avenue Company
10.2020 - 04.2021
Digital media & Customer experiences supervisor
Innovative Foods
10.2020 - 04.2021
Marketing specialist
Smaat Corperation
01.2015 - 01.2017
Customer service administrator
Gulf Coverage Insurance Co.
04.2013 - 12.2015
Bachelor of Business Administration - Business Administration
King Faisal University
Diploma of Marketing - Marketing
King Saud University
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