MIR AHSAN UDDIN
Riyadh,Saudi Arabia
Summary
Senior sales and business development executive with over 23 years of experience in revenue growth and market expansion across KSA and MENA. Expertise in establishing and launching businesses, including a successful COB LED venture that involved brand positioning and distributor appointments. Strong network within government, enterprise, and private sectors, with established relationships among distributors and system integrators. Proven ability to manage multi-million-dollar portfolios and lead high-performance teams to deliver large-scale project solutions.
Overview
23
23
years of professional experience
3
3
years of post-secondary education
Work history
Regional Sales Manager (MENA)
BOE Technology Group
Riyadh, Saudi Arabia-MENA Hybrid
2022.01 - Current
- Semiconductor Manufacturing, TFT-LCD, LED, MLED Display Manufacturing IoT/Artificial intelligence Company ( Global Top CE Brand) OEM, ODM & white label business model.
- Registered BOE ODM display with E-commerce Portal
- Have also been involved in giga-project ecosystems, including engagements related to known stadium, along with exposure to high-level projects through key contractors.
- Represent BOE Technology Group across MENA, leading OEM/ODM LCD and branded LED solutions, while driving strategic partnerships and supporting localization initiatives aligned with Vision 2030.
- Established multi-million-dollar revenue portfolios, ensuring consistent achievement and exceeding of quarterly and annual targets.
- Helping KSA/Middle based local Brands Win Market with High-Quality Digital Sign.
- Established and launched COB MLED business from ground up, including brand creation, product development, and distributor network setup; built project-driven sales model targeting significant market share growth within MLED segment.
- Spearheaded creation and market launch of COB LED business, including brand strategy, supply chain setup, and distributor network development; implemented project-focused commercial model to accelerate growth and secure leading position in MLED COB market.
- Developed SKD business model to achieve KSA local content.
- Aiming to educate and facilitate Saudi businesses to build their own brands using SKD (Semi Knocked Down) model,
- Helping clients to set up assembly operations in KSA (small-scale to start)
- Supporting Electronic market player to supply ODM consumer display
- Establish, expand, and manage high-performing network of distributors, channel partners, and system integrators, ensuring alignment with corporate objectives and regional goals.
- Established BOE OEM/ODM professional display business from scratch.
- Assigned Distributors/Partners.
- Act as primary contact between regional operations and global headquarters & factory team members ensuring seamless communication, alignment on product roadmaps, and timely execution of strategic initiatives.
- Mediate & Involved in between Distributor/Partners/System Integrator/End Customers/Projects to control pricing strategy to smooth sales closing/winning process.
- Sell in & sell out business strategy.
- Offering Customize Display Solutions to market.
- Helping projects for preparing initial RFP/RFQ products specifications.
- Responsible for Sales and business development for AV solution product lines Interactive Flat Panel, Commercial Display and AIO LED Display, All type of Signage Display, in middle east & KSA.
- Being Promoter for BOE products/solutions, creating excitement in customer base to drive.
- Recommend local product requirements, competitive landscapes, local pricing, local training of internal and external sales, locally execute product strategies for BOE products,
- Identify new sales opportunities,
- Coordinate with HQ & Factory team development of products in existing and new markets.
- Develop and implement local and centrally defined marketing programs resulting in additional sales.
- Proactively suggest required changes/plans to meet and exceed respective targets.
- Monitor competitor and market activity to provide sales positioning arguments, value propositions, objection handling, and competitive positioning.
- Develop and recruit key accounts (Government/Education/Corporate/Retail), Identify and close business opportunities.
- Develop methodology to plan and track profitability down to account level.
- Work closely with BOE Factory team members, Product Marketing and Supply Chain Departments to optimize product plans and availability (specifications etc.) with market opportunities.
- Attend trade shows, AV biggest event ISE Europe, Info-comm United States
- Developed competitive pricing strategies for increased market share.
- Achieved consistent market growth with effective territory management.
- Coordinated logistics for efficient delivery of goods to customers within region under management.
- Analyses market trends and competitor activities for strategic planning purposes.
- With detailed product presentations, convinced potential customers of benefits and value of products and services offered by company.
- Negotiated contracts with prospective clients to secure profitable deals.
- Boosted brand visibility by planning and executing regional sales strategies.
- To strengthen customer relations, provided post-sale support as needed.
- Collaborated closely with marketing department to align sales forecasts and inventory needs.
- Attended trade shows, enhancing company's industry presence and potential leads generation.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Liaised regularly with senior management to report on regional sales performance.
- Enforced adherence to legal guidelines and internal policies whilst conducting business operations.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
Regional Sales Manager
LG Electronics
Al Khobar, Saudi Arabia
2019.10 - 2022.08
- .LG Electronics for Business Solutions. (Commercial Display- Indoor/Outdoor LCD/LED Technology- Signage & IPTV products, Hospitality Solutions) (Government-Education-Corporate- Hospitality- Retails-Transportation-Food Chain-Airports-Banks Verticals)
- Liaised regularly with senior management to report on regional sales performance.
- Established new business from scratch for (Information Display) department.
- Conducted market survey for Potential customer awareness and acceptance of products in corporate and small business sector.
- Coordinating to arrange PI from channel partners/POs from End customer or System Integrators
- Sell- in / Sell-out program
- Distributor & partner’s channels management.
- Supply Chain management.
- Ensure that signed contracts are communicated to all relevant parties to provide contract visibility and awareness, interpretation to support implementation
- Handling 3-4 million USD size portfolios.
- Planning, developing, implementing and executing sales and marketing strategies for Organization.
- Conduct market survey for Potential customer awareness and acceptance of products in corporate and small business sector.
- Reviews market analyses to determine customer needs, price schedules, and discount rates.
- Generate Sales volume and converted into closing sales.
- Developed healthy and strong projects pipeline from KSA market.
- Generate Sales Volume and open new accounts through effective marketing initiatives.
- To manage sales-cycle from quotations to discussion, and, finally closing.
- Established new channels Distributors/Partners to cover territory.
- Products approval process with Consultant/Contractors & System Integrators.
- ·Worked and developed pipeline with Government -Education- Hospitality- Retails- Food chain- Transportation – Airports & malls- Banks.
- Arrange Road Show, Tech Seminar for distributors/partners for products awareness.
- Weekly /Monthly Provide Sales & Technical training to distributors. partners/system integrators
- Communicate with LG RHQ & HQ team members for weekly/monthly shipping plan from factory (Korea)
- Follow up and support shipment tracking with distributors/partners/end customers.
- Follow up with customs delivery schedules.
- Ensure contract close-out, extension or renewal
- Attended trade shows, enhancing company's industry presence and potential leads generation.
- Implemented CRM systems, improving efficiency in client relationship management.
- With detailed product presentations, convinced potential customers of benefits and value of products and services offered by company.
- Optimized sales methods to best engage, acquire and retain customers.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- To strengthen customer relations, provided post-sale support as needed.
- Analyzed market trends and competitor activities for strategic planning purposes.
Sales Director
Alaamri Security Solutions
Al Khobar, Saudi Arabia
2020.08 - 2021.12
- Handling 50 Million SAR size portfolio responsibility-
Manage Sales Team & Operation.
LG B2B Information Display Partner Business & Other Audio Visual & IT & Telecom solutions
Focusing on Government/ Corporate/Education/Hospitality-Retails-Food chain-Airports verticals.
Added and increase value-added solutions to existing portfolio - Championed staff training programmes, enhancing overall team competency.
- Drove process improvements by implementing innovative sales strategies.
- Optimised sales tactics based on comprehensive market analysis.
- Facilitated deal closures by cultivating trust-based client relationships.
- Streamlined sales processes to improve operational efficiency.
- Identified new business opportunities, driving company expansion.
- Developed strategic sales plans to enhance market presence.
- Elevated customer satisfaction levels with proactive client management.
- Built strong relationships with key clients for long-term business growth.
- Generated new leads and opportunities to maximise revenue.
Regional Sales Manager
Solved Technology
Dammam, Saudi Arabia
2012.08 - 2019.09
- Managing Sales Department, Head of Sales & pre-sales Team, Responsible for Sales from three Major regions of KSA
Dammam /Riyadh/Jeddah. - Single point of contact between Clients/Vendors/Suppliers/ other departments inside organization.
- Taking care of existing key clients & generating new business opportunities.
- Responsible to give solutions that ensure long-term sales and business development success.
- To manage sales-cycle from quotations to discussion, and, finally closing
Conduct market survey for Potential customer awareness and acceptance of products in corporate and small business sector - Reviews market analyses to determine customer needs, price schedules, and discount rates.
- Generate Sales Volume and open new accounts through effective marketing initiatives
- Working closely with sales team on proposals and pitches for business.
- Working closely and collaboratively with customers to devise effective solutions.
- Ensuring that company’s product can deliver on customer’s requirements
- Providing ongoing support for customers post implementation.
- With detailed product presentations, convinced potential customers of benefits and value of products and services offered by company.
- Facilitated regular team meetings, fostering open communication and teamwork within sales force.
- Organized special sales at specific times to drive customer engagement and move high volumes of products.
- Managed over 50 customer calls per day', or "Increased sales by 10%
Sr Sales Account Manager
GO - Etihad Atheeb Telecom
Al Khobar, Saudi Arabia
2011.08 - 2012.08
- EATC is second fixed operator in KSA with Cloud Telco concept that offers cloud based services. For first time in MENA it offers UC with HD VoIP for consumers (Terhal) and OOG (Office On GO) for SMEs.
- Responsible to give ISP, Telecom, solutions that ensures long-term sales and marketing success.
- Supported delivery of ISP telecom solutions to drive sales and marketing success.
- Established strong relationships with customers to enhance engagement and loyalty.
- Conducted market survey for Potential customer awareness and acceptance of products in corporate and small business sector.
- Assisted in improving customer and partner satisfaction levels.
- Managed sales cycle, from quotations to discussions and closing deals.
- Reviewed market analyses to identify customer needs, pricing schedules, and discount rates.
- Customer Relationship Management is business philosophy that enables sales organizations to know their customers better, share information more thoroughly, and interact more completely. In business, this can only be achieved through integration of people, business processes, and use of technology.
- Increased client base through effective networking strategies.
- Delivered comprehensive product knowledge to clients with thorough presentations.
- Conducted market research to stay ahead of industry trends.
Corporate Account Manager
Shabakah net Company (Al Rajhi Saudi Group)
Riyadh, Saudi Arabia
2003.06 - 2011.08
- Implementing ISP Unit based on Saudi Telecom Company business model.
- Acquired first order valued SAR 300,000 in 2005 and grew account with cumulative sales till 2008 of SAR 100,000.00.
- Responsible to achieve 2.5 to 3 million Saudi Riyal Yearly.
- Have worked with over 200 customers to solve implementation issues that reduced client service calls by 50%.
- Have managed teams of 2-15 through several project lifecycles.
- Upgraded level of company among other ISP from 15 to 3.
- Worked as team of two Account Manager’s under tremendous pressure, until were able to increase sales in eastern region to 300% in two years only (2008 and 2009) also received appreciation certification from management.
- Won sales internal promotion gifts from management, it was great challenge, and was proud to achieve sales target within limited time.
- Accredited as Consistent performer and was among Top Account Managers in eastern region branch.
- Trained team of number of salesmen team who were succeeded in achieving their sales targets
Education
Bachelor of Commerce - Commerce
Dr. Ambedkar University
INDIA 1999.06 - 2002.04
Diploma - Computer Programming
Dr. Ambedkar University, India
INDIASkills
- Global business development
- Sales management
- Business development strategy
- Key account management
- Brand awareness
- Target audience analysis
- Strategic partnerships
- Channel management
- P&L oversight
- Enterprise and government sales
- Go-to-market strategy
Websites
KEY ACHIEVEMENTS
1. Built and Launched a COB LED Business from Scratch
Established and successfully launched a COB LED business, leading end-to-end setup including brand development, product strategy, and go-to-market execution. Appointed regional distributors and implemented a project-driven sales model, positioning the business for rapid growth and targeting a leading share in the MLED COB segment.
2. Developed a High-Value MENA Distribution & Channel Network
Built and managed an extensive network of distributors, channel partners, and system integrators across KSA and the wider MENA region. Strengthened market penetration across multiple verticals.
(government, enterprise, retail), enabling consistent revenue growth and long-term strategic partnerships.
3. Managed and Expanded Multi-Million Dollar Business PortfolioLed sales and business development for multi-million-dollar portfolios in AV, commercial display (LCD/LED), and IT solutions. Drove large-scale, project-based opportunities from pipeline creation to execution, contributing to sustained revenue growth and increased market presence.
4. Establish clients network to offer LCD Commercial Display (SKD Semi-Knocked down business model)
Languages
English
Fluent
Arabic
Fluent
Timeline
Regional Sales Manager (MENA)
BOE Technology Group
2022.01 - Current
Sales Director
Alaamri Security Solutions
2020.08 - 2021.12
Regional Sales Manager
LG Electronics
2019.10 - 2022.08
Regional Sales Manager
Solved Technology
2012.08 - 2019.09
Sr Sales Account Manager
GO - Etihad Atheeb Telecom
2011.08 - 2012.08
Corporate Account Manager
Shabakah net Company (Al Rajhi Saudi Group)
2003.06 - 2011.08
Bachelor of Commerce - Commerce
Dr. Ambedkar University
1999.06 - 2002.04
Diploma - Computer Programming
Dr. Ambedkar University, India