Moataz M. Mortada
Jeddah,Saudi Arabia
Summary
Accomplished professional with extensive expertise in mergers and acquisitions, regulatory compliance, and corporate finance. Demonstrates a strategic visioning capability and proficiency in performance metrics evaluation, ensuring IPO readiness and effective investor relations. Adept at investment strategy formulation and business intelligence insight, with a strong commitment to corporate governance adherence.
Overview
26
26
years of professional experience
2005
2005
years of post-secondary education
1
1
Certification
Work history
Group CFO
Arabian Cement Company
Jeddah, Saudi Arabia
12.2021 - 07.2025
- Implemented energy-efficient measures across physical assets, which reduced production costs.
- Maintained strong investor relations through regular communication and updates.
- Improved transparency in cost management reporting through automated interfaces of main operations processed through different systems to Oracle ERP system
- Ensured regulatory compliance with CMA, ZATCA, Ministry of Industry and other regulatory bodies in kingdom of Saudi Arabia
- Managed portfolio investments, enhanced company's financial position.
- Executed risk mitigation strategies to strengthen corporate financial standing.
Executive Board Member – Chief Financial and Compliance Officer
Arabian sanitary ware co
Cairo, Egypt
08.2020 - 12.2021
- Company Overview: Arabian sanitary ware (ASW) is a greenfield business specialized in sanitary ware manufacturing, with planned annual capacity of 2 million pieces to compete with market leaders in Egypt and middle east.
- ASW managed to sign long-term supply agreement with global market leaders like Hansgrohe to produce for them on OEM basis, besides being main distributor for Hansgrohe products in the local market.
- In my role as the CFO of a start-up business, I managed to secure MTL with the national bank of Egypt of EGP 500mn to finance the project, in addition to capital increase of EGP 250mn from existing and new shareholders.
- Arabian sanitary ware (ASW) is a greenfield business specialized in sanitary ware manufacturing, with planned annual capacity of 2 million pieces to compete with market leaders in Egypt and middle east.
Executive Board Member – Chief Financial and Compliance Officer
Duravit Egypt
Cairo, Egypt
09.2018 - 08.2020
- Company Overview: Duravit group is one of the largest sanitary ware producers worldwide specialized mainly in manufacturing, designing and distributing luxurious product range.
- Duravit Egypt, being a subsidiary of Duravit Germany group represents 50% of global production capacity, and is considered as the main production hub supplying almost 60% of the European market demand.
- In my position I act as the CFO of Duravit Egypt, executive board member and chief compliance officer with the following functions reporting to myself directly: Finance function leadership team (Financial Controller, Financial Planning Manager, Tax planner, Treasury Manager, Cost Accounting Manager), Head of IT Department, Head of HR Department, Head of Legal Department.
- In this position I report to Duravit Egypt CEO and functionally to the group CFO in Germany.
- Duravit group is one of the largest sanitary ware producers worldwide specialized mainly in manufacturing, designing and distributing luxurious product range.
Group CFO
Arabian Cement Company
Jeddah, Saudi Arabia
03.2013 - 07.2018
- Company Overview: Arabian Cement Company ( PLC ) is the first Cement business in Saudi Arabia and the gulf region, with business size of SR 2bn and Net Assets Value exceeds SR 3bn.
- In my position I reported to the group CEO and responsible for shaping the overall business strategy with the objective of maximizing shareholders’ value and return on diversified investments, to achieve this objective I rely on introducing models that provide sustainable business growth.
- In addition to finance function, I was assigned the responsibility of overlooking IT activities for the group in March 2016, focusing on MIS and ERP system implementation.
- Lead 2025 Business Strategy Development liaising with consortium of renowned consultants and associate directors.
- Introduced lean operations models that lead to reducing plant fixed & variable cost by circa 12%, all reflected on margins.
- Lead the significant improvement of business performance in year 2014: Turnover growth 26% (From SR 1.3bn to SR 1.7bn), Earnings growth 236% (From SR 192mn to SR 645mn), Dividend payout jumped from 30% of paid-up-capital to 50%.
- Optimized the group’s capital structure and secured SR 2bn commercial loans to finance future expansions and potential M&A transactions.
- Developed modern Business Risk Matrix with mitigation action plan agreed upon with BoD and stakeholders.
Finance Operations Director
Bupa Arabia for Cooperative Insurance
Jeddah, Saudi Arabia
02.2012 - 02.2013
- Company Overview: Bupa Arabia for Cooperative Insurance ( PLC ) is a leading company in private medical insurance industry extracting its experience from Bupa International Group, one of the healthcare sector conglomerates worldwide.
- In this position I was responsible for managing the business financial investments amounting to SR 1.6bn, including Strategic Assets allocation activities, deploying Assets / Liabilities matching management and capital adequacy measures.
- Bupa Arabia for Cooperative Insurance ( PLC ) is a leading company in private medical insurance industry extracting its experience from Bupa International Group, one of the healthcare sector conglomerates worldwide.
- Developed world class investment strategy & policy that matches business size, fitting risk & return appetite endorsed by the board of directors.
- Managed to reduce bad debts provision significantly vs. previous year by applying adequate operational controls over collection process, restructuring sales commission scheme and placing proper structure in finance team to support sales & pricing operations.
- Both of the above deliverables contributed to almost 50% of 2012 reported net profit driven by investment income and bad debt provision release, with the balance driven by insurance underwriting operations ( main business line ).
Group Chief Financial Officer
Halwani Bros. Company
Jeddah, Saudi Arabia
08.2007 - 02.2012
- Company Overview: Halwani Bros. Co. ( PLC ) is a leading business in processed foods manufacturing industry dominating the leadership position in the main markets ( KSA & Egypt ) as well as a decent global footprint through a solid distribution network across almost 30 countries.
- In this position I reported to the group CEO and was responsible for managing a large team of 75 FTE, half of which located in Jeddah with the national CFO in Egypt dotted-line reporting to me.
- Halwani Bros. Co. ( PLC ) is a leading business in processed foods manufacturing industry dominating the leadership position in the main markets ( KSA & Egypt ) as well as a decent global footprint through a solid distribution network across almost 30 countries.
- Lead the group’s financial evaluation in co-operation with Gulf International Bank ( GIB ) corporate finance team for the purpose of listing the holding company in Saudi Stock Market.
- Lead the IPO transaction execution in co-operation with Co-Lead Managers ( GIB and Calyon Saudi Fransi Limited – CSFL ), Underwriter ( CSFL ) and media agencies.
- Lead the business strategy presentation to the institutional investors and capital market authority representatives ( Road Show Presentation ) to decide the final IPO price range.
- Lead the financial evaluation of Halwani Bros. new industrial complex in Jeddah ( Project’s Cost approx. SR 400mn ) in co-operation with Price Water House Coopers, this included the required financial resources planning, presented the full financial business case to Saudi Industrial Development Fund (SIDF) and the company was granted full approval on the required facilities.
- Lead the implementation of new ERP system ( Microsoft AX Dynamics ) jointly with the IT Director for the group’s operating companies ( KSA & Egypt ).
- Lead leveraging the operating companies’ financial performance ( KSA & Egypt ) through proper review of gross & operating margins levels as well as adequate cash and working capital management tools in addition to improving management information system significantly in a manner that enhanced the level of transparency to the board of directors to ensure they’re properly aligned to business challenges and they stand on the same page, leading the group to achieve the following deliverables: Turnover growth over the periods starting 2007 till 2011: From SR 551mn to SR 814mn ( double digit CAGR of 10.3% ), Profit growth over the periods starting 2007 till 2011: From SR 33mn to SR 81mn ( double digit CAGR of 25% ), Improved Return on Equity from 12% in 2007 to 15% as of end of 2011 through adequate profits and cash management that lead to improved dividends yield.
Group Financial Controller
Unilever Mashreq
Alexandria, Egypt
08.1999 - 05.2007
- Unilever Mashreq is a part of Unilever Multinational group that comprised of 13 legal entities managing production and distribution operations in 7 markets including Egypt, Lebanon, Jordan, Syria, Sudan, Iraq and Palestine
- Throughout my 8 years with Unilever I Occupied various roles in Finance Department in Unilever Mashreq, last position was the Group Financial Controller and Strategy-Into-Action Champion responsible for large team of 75 employees
- My early roles included: Decision Support Commercial Manager, Management Accounting Manager – Home & Personal care division, Cost Accountant and Financial Accountant
Education
CPA License -
Illinois, USA
/2002 - 01.2002
Bachelor of Commerce - Accounting Major
Tanta University
Egypt 09.1996 - 09.1999
Skills
- Mergers and acquisitions expertise
- Knowledge of regulatory compliance
- Performance metrics evaluation
- Strategic visioning
- IPO readiness assessment
- Investor relations
- Investment strategy formulation
- Business intelligence insight
- Corporate finance knowledge
- Corporate governance adherence
Custom
25 Years of experience in various finance executive roles with exposure to business sectors including FMCG, Insurance, Building Materials and Cement in MENA Region Market.
Personal Information
- Date of birth: 03/14/77
- Gender: Male
- Nationality: Egyptian
- Marital status: Married
Languages
English
Fluent
Arabic
Native
Accomplishments
Unilever global award of innovative finance business partnering
Certification
· CPA Certificate/License – Illinois, USA
· Member of the American Institute of Certified Public Accountants (AICPA)
References
References available upon request.
Timeline
Group CFO
Arabian Cement Company
12.2021 - 07.2025
Executive Board Member – Chief Financial and Compliance Officer
Arabian sanitary ware co
08.2020 - 12.2021
Executive Board Member – Chief Financial and Compliance Officer
Duravit Egypt
09.2018 - 08.2020
Group CFO
Arabian Cement Company
03.2013 - 07.2018
Finance Operations Director
Bupa Arabia for Cooperative Insurance
02.2012 - 02.2013
Group Chief Financial Officer
Halwani Bros. Company
08.2007 - 02.2012
Group Financial Controller
Unilever Mashreq
08.1999 - 05.2007
Bachelor of Commerce - Accounting Major
Tanta University
09.1996 - 09.1999
CPA License -
Illinois, USA
/2002 - 01.2002
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