Summary
Overview
Work history
Education
Skills
Reference
Personal Information
Timeline
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Bassel Al Shamaa

Bassel Al Shamaa

Riaydh

Summary

A seasoned professional with expertise in Marketing and Product Management, demonstrating leadership excellence and strategic planning. Proven ability to work under pressure, handle multiple priorities and deadlines, and achieve targets. Adept at sales growth strategy, market research, talent development, and project oversight. Career goal: to leverage skills in driving organisational success through innovative marketing strategies and effective team leadership.

Overview

23
23
years of professional experience
2000
2000
years of post-secondary education

Work history

Business Unit Manager

El Ajou Group
12.2014 - 03.2025
  • Hire, train, and motivate counsel team
  • Manage the sales system, assuring that every salesperson follows the steps to the sales
  • Oversee sales follow-up system to maximize sales
  • Close sales, as necessary
  • Hold creative and motivational sales meeting
  • Communicate with customers, as necessary
  • Coordinate with finance & HR, supply chain
  • Manage the Sales Dept
  • Using every available financial and management report
  • Keep abreast of best practices in the industry
  • Monitor inventory levels
  • Enlarge our existing client base
  • Develop and consolidate relations with customers and meet their demands
  • Promote the concept of comprehensive solutions
  • Provide alternatives and lay down concepts appropriate for the client and help them choose the right solution for their needs and requirements
  • Achieving the sales team quota assessments
  • Coordination with the relevant delivery, installation, and operations according to the deadlines and specifications
  • Processing of bids required in a practical manner and seeing to it that our proposal is very competitive, on specifications and meet the submission deadline
  • Coordination with designers and consultants to develop the required plans
  • Follow-up to make sure they conform to the requirements of the client
  • Prepare reports of activities regarding client visits and progress of work to our President
  • Participate in seminars, meetings, workshops, and training courses
  • Consider and discuss obstacles and difficulties with the President and develop a solution that would facilitate workflow and a closer relationship with customers
  • Knowledge of specifications and features of products and items that are managed by the institution and the ability to compare competition
  • Gather information on competitors and projects that have been lost
  • Gauge the reaction of the market and customers for projects that have been implemented by the client
  • Keep a record of clients and identify all the developments in it
  • Obligation to preserve the secrets of work and interests of the Company
  • Plan, organize, direct, and control my sales team to meet the business objectives
  • At the beginning of each month do brainstorming with each salesperson to establish realistic sales objectives for the month and action plan
  • Establish a sales objective for the Department
  • Achieve forecasted sales by following (and if necessary, adjusting) my written forecast
  • Review financial data that affects my Department’s profit centers
  • Introduction of new products in the market
  • Conduct market surveys and conduct product demonstrations and seminars to all my team and subordinates
  • Ensure delivery of product and services to clients and post sales follow-up to ensure customer satisfaction
  • Enhance the company’s image as a specialized and professional product and service and solution provider

Marketing & Sales Manager for Pierre Cardin office furniture

Office Designs Co. Ltd.
Riyadh, Saudi Arabia
12.2012 - 12.2014
  • Direct and coordinate company sales and marketing functions
  • Develop and coordinate sales selling cycle and methodology
  • Direct and oversee the company marketing function to identify and develop new customers for products and services
  • Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development
  • Analyze and evaluate the effectiveness of sales, methods, costs, and results
  • Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets
  • Plan and coordinate public affairs, and communications efforts, to include public relations and community outreach
  • Directly manage major and critical developing client accounts, and coordinate the management of all other accounts
  • Participate in the development of new project proposals
  • Establish and implement short- and long-range goals, objectives, policies, and operating procedures
  • Supervise the planning and development of company marketing and communications materials
  • Represent the company at various community and/or business meetings to promote the company
  • Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs
  • Promote positive relations with partners, vendors, and distributors
  • Recommend and administer policies and procedures to enhance operations
  • Work with department managers and corporate staff to develop five year and ten year business plans for the company
  • Establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures
  • Serve on planning and policy-making committees

Head of Marketing

Al-Fanar Group (LAMAR wooden industry)
, Saudi Arabia
01.2010 - 12.2012
  • Searching for proper and reliable business partners
  • Following up daily correspondences with foreign companies
  • Studying and analyzing the local market and suggesting best-selling products
  • Working in close conjunction with PR and advertising agencies, in preparation for of Marketing campaigns, events, projects grand openings
  • Selecting and ordering goods from partners
  • Conducting periodical orientations aimed at training the sales team in product specifications & options
  • Coordinating with the sales team to enrich and develop the process of promoting products
  • Suggesting the proper international fairs to either attend or participate in them
  • Leading/directing the research team as well as carrying out the research activities to assess business competitive strengths, weaknesses and opportunities
  • Work to develop and maintain firm branding and visual identity guidelines

Furniture Product Manager

Riyadh House (Jeraisy)
, Saudi Arabia
01.2002 - 01.2010
  • Responsible toward Launching, managing and promoting the following brand names: Italian Products, Korean Products, Steelcase USA, Steelcase Jeraisy product, Nurture medical Furniture products (Steelcase) & JERAISY Factory Products
  • Analysis market position, strengths, weaknesses, opportunities and threats
  • Preparing marketing plans and studies for all products related my department
  • Organizing a monthly stock order
  • Negotiate with suppliers to achieve the best Support and competitive prices
  • Organize an annual Exhibition which is dedicated for Riyadh House Co
  • Only in order to Launch our new products, and invite all prospective customers
  • Produce company product catalogue in both Arabic & English
  • Create a good communication with the sales team as they are the core for the market information
  • Responsible for all 33 showrooms in whole Kingdoms as goods manage, decoration, showroom posters & catalogs, training salesmen & support them
  • Supervisor for Oracle ERP System - Marketing Functions

Education

Certification/diploma - Computer Maintenance

Washington University of Science and technology (WUST)

Project Management Professional.(PMP) - undefined

TecnoShift Institute

Digital Marketing Courses - undefined

Skills

  • Marketing and Product Management
  • Ability to work under pressure
  • Independent work
  • Handling multiple priorities and deadlines
  • Quick learner
  • Achieving targets
  • Sales growth strategy
  • Leadership excellence
  • Strategic planning
  • Market research
  • Talent development
  • Project oversight

Reference

  • Mr. Khaled Safi, Business Development Director, Jeraisy Group, (+966 597030003)
  • Mr. Bassam Danah, CEO, (+961 7192122)
  • Mr. Dimitris Platigenis, BDM, Interplat furniture Group, (+306 932414048)
  • Mr. Ahmad Elajou, Operation Manager, (+966 567515197)

Personal Information

  • Date of birth: 10/27/77
  • Gender: Male
  • Nationality: Syria
  • Marital status: Married
  • Visa status: Residency Visa

Timeline

Business Unit Manager

El Ajou Group
12.2014 - 03.2025

Marketing & Sales Manager for Pierre Cardin office furniture

Office Designs Co. Ltd.
12.2012 - 12.2014

Head of Marketing

Al-Fanar Group (LAMAR wooden industry)
01.2010 - 12.2012

Furniture Product Manager

Riyadh House (Jeraisy)
01.2002 - 01.2010

Project Management Professional.(PMP) - undefined

TecnoShift Institute

Digital Marketing Courses - undefined

Certification/diploma - Computer Maintenance

Washington University of Science and technology (WUST)

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Bassel Al Shamaa