Mohamad Murad
Area Sales Manager
Riyadh
Summary
Driven Area Sales Manager with 7+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Area Sales Manager
REDA Group
Riyadh
02.2016 - Current
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Develop and maximize market share in designated accounts and territory.
- Determines annual unit and gross-profit plans by implementing marketing strategies; and analyzing trends and results
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Establishes sales objectives by forecasting and developing annual sales quotas for the region; and projecting expected sales volume and profit for existing and new products
- Implements national sales programs by developing field sales action plans
- Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitor
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets
- Supervised staff of 5-6 sales engineers utilizing effective communication and dynamic interpersonal skills
- Worked jointly with team members to assist with closing sales, cross-selling and up-selling of products and services
- Build relationships and understand customer business in order to provide appropriate products or solutions
- Utilize product knowledge to deliver the value proposing to customers
- Resolved problems, improved operations and provided exceptional service
Junior Project Manager
BMC - Al Romaih Group
Riyadh
12.2014 - 01.2016
- Coordinated project meetings and confirmed relevant stakeholder awareness of tasks, goals, and project timelines
- Contributed to estimating and presenting project costs before project kick-off to set expectations, promote accountability and maintain sustainable profit margins
- Create detailed plans for IT projects, including the schedule and budget, outlining each team member's duties, identifying project goals, and setting timeline for the projects
- Collaborate with various teams and hold meetings to develop project plans and present them to upper-level management before starting the project
- Closely monitor project progress to ensure that they remain on track, meet deadlines, stay under budget, and develop according to plan
- Report project results once a project is complete
- Coordinated project meetings and confirmed relevant stakeholder awareness of tasks, goals and project timelines.
- Identified issues, analyzed information and provided solutions to problems
Education
MBA - Business Administration
Anglia Ruskin University
United Kingdom 04.2023 - 06.2023
Bachelor of Science - Information And Communication Technology
Limkokwing University of Creative Technology
Malaysia 11.2010 - 12.2014
Skills
Territory Management
Timeline
MBA - Business Administration
Anglia Ruskin University
04.2023 - 06.2023
Area Sales Manager
REDA Group
02.2016 - Current
Junior Project Manager
BMC - Al Romaih Group
12.2014 - 01.2016
Bachelor of Science - Information And Communication Technology
Limkokwing University of Creative Technology
11.2010 - 12.2014
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