Accomplished professional with strong technical skills and subject matter expertise. Demonstrated success in delivering information, engaging customers, and making informed decisions. Proven track record in project coordination, market research, and competitor analysis, driving business success through strategic marketing and financial reporting.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
Work history
key account specialist
Water and Environment Technologies Company - WETICO
Jeddah, Saudi Arabia
02.2022 - 11.2025
Achieved sales targets by effectively promoting commodity and specialty chemicals.
Provided tailored product presentations that resonated with both clients and internal teams.
Worked alongside engineers to assess client needs, enhancing overall support strategy.
Implemented strategic sales plans, identifying resale opportunities to boost revenue.
Advised clients on material upgrades to reduce costs while improving performance outcomes.
Engaged with current and prospective clients to foster new business avenues.
Assessed customer documents to create detailed technical proposals for projects.
Delivered ongoing after-sales support, reinforcing customer loyalty and satisfaction.
Developed customised solutions to meet specific client needs.
Collaborated with marketing department to develop impactful promotional strategies.
Strengthened client relations by conducting regular meetings and follow-ups.
Achieved sales targets with strategic planning and implementation.
Played a crucial role in developing new business partnerships.
Ensured timely delivery of services and products as per customer requirements.
Resolved complex client issues through effective problem-solving techniques.
Managed key accounts, ensuring customer satisfaction and loyalty.
Conducted thorough research to identify profitable opportunities in new markets.
Highlighted growth opportunities within current client accounts and campaigns to increase revenue.
Sales and Services Engineer
Al-Jazira Water Treatment Chemicals Company - AHQ group
Jeddah, Saudi Arabia
02.2018 - 01.2022
Achieved sales targets by effectively promoting commodity and specialty chemicals.
Delivered impactful product presentations to clients and internal staff.
Collaborated with sales team and engineers to assess client needs and enhance support.
Designed and executed strategic sales plans, identifying resale opportunities.
Proposed cost-effective materials and machinery options, demonstrating performance improvements.
Conducted thorough technical proposal preparations based on customer specifications.
Maintained strong supplier relationships to optimise business operations.
Sales and Services Engineer
Water Projects Saudi Arabia Ltd
Jeddah
01.2014 - 01.2018
Delivered impactful product presentations to clients and company staff, improving engagement.
Collaborated closely with engineers to assess client needs and drive promotional efforts.
Developed and implemented targeted sales strategies that successfully met sales objectives.
Identified cost-saving opportunities through recommendations of enhanced materials or equipment.
Conveyed solution advantages effectively to both business and technical stakeholders.
Demonstrated products' capabilities to potential clients, showcasing their benefits.
Reviewed technical documentation to create precise proposals tailored to customer requirements.
Offered ongoing support post-sale, assisting clients in optimising product use.
Quality Control ENGG
Safco. Subcontractor (Saudi Bin Ladin Group)
najran, Saudi Arabia
07.2012 - 12.2013
Conducted tests on construction materials, including soils, cement, concrete, aggregates and bitumen per AASHTO and ASTM standards.
Performed concrete mix tests: slump, temperature, cube preparation, unit weight, and compressive strength.
Executed grading, specific gravity, and flakiness & elongation index tests for course and fine aggregates.
Analysed asphalt mix designs through extraction, gradation, and Marshall specimen preparation.
Measured bulk density of compacted mixtures alongside Marshall stability and flow tests.
Conducted soil tests including sieve analysis, liquid limits, plastic limits, and California Bearing Ratio (CBR).
Led testing for South Border Road Project (SBP 3 - Najran) under SBG as main contractor.
Ensured compliance with project specifications through rigorous material testing protocols.
Quality control engineer
Eathar Group Companies – baharabiad eng & irrigation co
Khartoum, Sudan
08.2009 - 06.2012
Controlled chemical processes for water purification, ensuring suitability for consumption.
Monitored solid suspension levels in filtered water to meet regulatory limits.
Prepared and standardized volumetric solutions for precise analysis.
Calibrated laboratory instruments to maintain accurate measurements.
Conducted comprehensive water analysis, testing for pH, conductivity, alkalinity, hardness, and more.
Education
B.Sc. (Honors) - Department of Chemical Engineering
University of El-imam El-Mahdi
Kosti , Sudan
01.2003 - 08.2008
Skills
Subject matter expertise
Accurate information delivery
Customer interaction skills
Sound judgment in decision-making
Technical proficiency
Written communication skills
Computer proficiency in MS Office
Presentation excellence
Project coordination experience
Market research tactics
Target meeting prowess
Competitor analysis proficiency
Leadership competence
Communication excellence
Time management mastery
Marketing techniques understanding
Financial reporting proficiency
Financial understanding
Time management excellence
Technical product understanding
Account development strategies
Business acumen
Training
Zero training for work shop skills(university work shop)
Kenana sugar Company
MAY'06 to June'06
Job Description:
Sugar Cane processing, Turbine extracting, sugar Cane Analysis water Treatment and other chemical Operations
Water Treatment –Kosti
NOV'07 to DEC'07
Processes of quality control and laboratory tests used in water treatment
Crystal Industrial Company Ltd
Jan’10 to FEB’10
Processes of quality control and laboratory tests used in the treatment of water, juices and soft drinks
Sales Field Service and Proposal:
Responsibilities includes generating and qualifying leads, developing and maintaining a customer database, planning and conducting marketing activities, making sales calls to new and existing customers including travel, and making presentations to potential new clients, developing sales proposals and present sales contracts, responsible for ensuring that there is a smooth installation of the product and customer satisfaction, including monitoring of client systems remotely. Very familiar with all aspects of water treatment as well as being familiar with common engineering drawings.
Services company process treatment chemicals and related application systems at customer sites. Collect and analyze water/process samples from designated systems at site and relate the results of analysis to control parameters to evaluate system condition and performance. Installs and services chemical feed, water treatment equipment and corrosion coupons if required at designated locations Prepare and submit a detailed report on each visit and discuss the findings and status of the treatment program with site management.
Specify in writing on the report the course of action to be taken. To ensure that adequate stocks of chemicals are maintained at site and that dosing and feeding equipment are performing satisfactorily. Check and report any irregularities related to the treatment program. Provide customer service and respond to customer inquiries/requests.
Assist with product/equipment delivery outside normal scope when needed due to high volume activity.
Designing of all parameters needed for water & waste water treatment plant. Preparation of Design calculations and preparing techno commercial proposals for UF–RO, Softener, and Follow up of the status of job with other departments. Review of project requirements & clients specifications.
Quality Control:
Manage all laboratory operations, data management, regulatory reporting, customer complaint investigations, drinking water analysis, annual laboratory certifications, and quality control and assurance. Maintained MSDS and safety of the laboratory. Acted as a testing liaison to the operators and worked with other departments such as Waste Water in order to maintain and aid in compliance.
JOB PROFILE
Quality control tests for building materials, determine the physical and chemical specifications, and make sure their conformity with the specifications of the subject by the Ministry of Transport based on international standards.
Quality control and laboratory tests for chemical raw materials and products and follow-up of production processes and the preparation used in the food industry as well as make sure to match products and raw materials for standards.
ADDITIONAL COURSE
Diploma in MATLAP
Diploma in PLC.s7
Personal Skills
Problem Solving: Ability to work creatively and analytically in a problem-solving environment
Knowledge Application: I have the ability of quickly acquiring and applying knowledge
Self-Study: I have significant ability to develop myself
Team work: I can work individually or within a team
Hard work: I can work in tough circumstances and under pressure. I can work in shift, full-time and overtime.
Accuracy: If I have to do anything, I have to do it well
I am social, I can get used easily to any new environment, with good oral and written communication skills. I am responsible, possessing excellent presentation and documentation skills.
Languages
Arabic
Native
English
Advanced
Timeline
key account specialist
Water and Environment Technologies Company - WETICO
02.2022 - 11.2025
Sales and Services Engineer
Al-Jazira Water Treatment Chemicals Company - AHQ group
02.2018 - 01.2022
Sales and Services Engineer
Water Projects Saudi Arabia Ltd
01.2014 - 01.2018
Quality Control ENGG
Safco. Subcontractor (Saudi Bin Ladin Group)
07.2012 - 12.2013
Quality control engineer
Eathar Group Companies – baharabiad eng & irrigation co
08.2009 - 06.2012
B.Sc. (Honors) - Department of Chemical Engineering
Environmental Sustainability Engineer at Water and Environment Technologies Company (WETICO)Environmental Sustainability Engineer at Water and Environment Technologies Company (WETICO)