MOHAMED ABU ELBASHER
Riyadh,KSA
Summary
Content and Marketing Director with over 10 years of expertise in marketing and communications. Proven track record of driving successful campaigns and leading cross-functional teams for major companies in local and regional markets. Strong operational skills in campaign management and performance optimization, contributing to significant growth and expansion. Diverse career experiences enhance adaptability and leadership in navigating market changes.
Overview
12
12
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work history
Digital Content Manager
Masheed Marketing
Riyadh
06.2024 - Current
- Led creative content teams to enhance performance and deliver on strategic objectives.
- Designed and executed communication strategies and content plans aligned with brand direction.
- Managed integrated 360° campaigns for leading governmental, cultural, sports, entrepreneurial sectors, and PIF-affiliated companies.
- Ensured quality and innovation of creative outputs while meeting timelines and objectives.
- Collaborated with cross-functional teams (design, marketing, production, PR) to deliver cohesive communication experiences.
- Launched initiatives that strengthened brand presence and expanded overall impact.
- Partnered with executive management to achieve institutional goals and reinforce organizational culture.
- Monitored KPIs and reported performance results to senior management.
Content Manager
Nasher for Media & Marketing
Riyadh
08.2017 - 05.2024
- Led three content departments with over 30 professionals, driving performance and innovation.
- Developed and executed comprehensive strategies across digital, editorial, and broadcast platforms.
- Produced and launched TV programmes on MBC and Shahid, boosting audience engagement.
- Managed editorial content for news platforms and PR materials, aligning with brand messaging.
- Contributed to national campaigns, including one recognised with Guinness World Record.
- Designed and implemented publishing plans, content calendars, and editorial guidelines.
- Built digital platforms from scratch, achieving regional reach and strong content ecosystems.
- Oversaw content operations to ensure alignment with objectives and deliver measurable results.
Content Consultant
MEFAN Company
Riyadh
05.2023 - 08.2023
- Developed communication strategy for national initiative, translating it into actionable plans.
- Oversaw content quality while building creative concepts for campaigns.
- Supervised content team to enhance performance and deliverables.
- Delivered workshops and training sessions on digital and communication content.
Content Team Leader
Mics for Podcast Production
Riyadh
05.2018 - 06.2019
- Built and developed podcast programmes that achieved millions of listens, ranking in Top 100 on Apple Podcasts in Middle East.
- Produced award-winning shows for governmental entities and major companies, recognised with Media Excellence Award.
- Designed and managed programme roadmaps, publishing schedules, and editorial calendars to ensure timely releases.
- Developed website content to enhance podcast visibility and engage audience effectively.
- Oversaw execution of marketing and promotional content across digital platforms to boost listenership.
- Authored briefing files, interview agendas, and supporting editorial materials for hosts and guests.
Senior Content Writer
DAL group
Khartoum
01.2017 - 04.2017
- Developed strategic content to support community service initiatives and social impact projects.
- Wrote and edited high-quality content for websites, blogs, and digital platforms.
- Ensured alignment with brand voice and objectives across all written materials.
- Collaborated with teams to create impactful narratives that increased audience engagement.
Content Writer
Naqaa Studio
Khatoum
02.2014 - 12.2016
- Developed and implemented programme mapping to structure media production effectively.
- Created innovative programme concepts and content ideas for broadcast and digital platforms.
- Prepared scenarios and scripts to support seamless programme production.
- Supervised social media content, enhancing consistency and audience engagement.
Education
Master Degree - Marketing and Sales
Rome Business School
Rome, Italy 08.2022 - 10.2023
Bachelor`s Degree - MLS
Sudan University for Science & Technology
Sudan12.2016
Skills
- Strategic planning
- Creative concept development
- Content and campaign management
- Operational oversight
- Team leadership and development
- Problem-solving and decision-making
- Flexibility and adaptability
- Quality assurance and performance monitoring
- Stakeholder communication
- Digital platforms and analytics
- Project management tools
Certification
- Digital Marketing Certificate
- Social Media Marketing Program
- PMP Preparation Course
- Strategic Planning for Professionals
- Business Writing: Reports & Newsletters
- Train the Trainer (TOT) – Creative Writing Skills
- Artificial Intelligence Applications in Marketing & Content
Affiliations
- Coaching professionals in copywriting and content creation.
- Producing and publishing a personal podcast.
- Authoring personal blogs on marketing and media trends.
- Hosting and presenting events.
- Volunteering in community and cultural initiatives.
Languages
Arabic
Native
English
Advanced
Timeline
Digital Content Manager
Masheed Marketing
06.2024 - Current
Content Consultant
MEFAN Company
05.2023 - 08.2023
Master Degree - Marketing and Sales
Rome Business School
08.2022 - 10.2023
Content Team Leader
Mics for Podcast Production
05.2018 - 06.2019
Content Manager
Nasher for Media & Marketing
08.2017 - 05.2024
Senior Content Writer
DAL group
01.2017 - 04.2017
Content Writer
Naqaa Studio
02.2014 - 12.2016
Bachelor`s Degree - MLS
Sudan University for Science & Technology
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