Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Overview
20
20
years of professional experience
1
1
Certification
Work History
International Business Development Director KSA
Blink Technologies
12.2019 - Current
(TRADELING) www.tradeling.com is technology, information, Internet and
E-commerce Company , Blink Technologies (TRADELING) its (ZAIN KSA partner) and (was start – up in 2019)
Obtain the commercial license and registration of VAT through the instructions of MOI, MOC
and Communication, Space & Technology Commission Authority, and Zakat, Tax and Customs Authority
Established the business in Saudi Arabia starting with signing the partnership
Agreement with ZAIN Telecom
Www.sa.zain.com to sell all consumer products thru B2C Channel
and Online Channel
Secured B2C agreement with ZAIN Telecom to sell all consumers products (OTS& Yaqoot Products)
Secured Partnership Agreement with ZAIN Telecom Business Sector (B2B) to sell
Established offices and warehouses in three main cities Riyadh, Jeddah and Khobar in KSA
Hiring B2C and B2B team consisting of 65 multinationals with experience in Telco ,IT
Planning, supervising and implementing sales plans for all sales channels Responsible for sales of all
consumer products, including smart phone devices, Voice Sim Card Package, Data Sim Package and Data
Routers, MBB Devices
Analysis of sales figures and development of competitive pricing mechanisms
External and internal stakeholder management with executives, decision makers, partners, customers
and regulators, to facilitate growth and ensure smooth operation
Reporting directly to Board Members including P&L management and business development activities;
quarterly planning, people management, BAUs, communication with partners
Developing an expansion plan that includes partnerships with most of the telecommunications operators
in Saudi Arabia, starting from the second quarter of 2024
Accomplished multilingual Business Transformation and Development expert with over 23 years of experience
in Sales and Marketing within the Telecommunications and IT sector
He is recognized for growth leadership
and successful management of diverse sales channels including B2C, B2B, Retail, Distribution, Wholesale
Government, and E-Commerce across multinational companies in the MENA region
In addition, he holds
certifications in ICT & Cloud Computing (IAAS, SAAS, PAAS, etc.) and Hosting Services, showcasing a profound
understanding of Telecommunications Industries and Digital Transformation
I also adept at developing strategic marketing and advertising campaigns, contributing to substantial business
growth with proven track record
He demonstrates expertise in virtual events demand generation, multi-
channel marketing and effective management of marketing campaigns and proficient in organizing and
executing regional marketing initiatives
I am exhibits strong leadership and managerial abilities in multicultural team management, fostering
collaboration within groups and demonstrated a track record of enhancing customer satisfaction by addressing
gaps between supply and demand
In addition, he is well-versed in the UAE, KSA, GCC and Egyptian markets,
understanding their specific dynamics respectively.
General Manager
KSA, SCT Telecom, S
07.2016 - 10.2019
A
Www.sct.sa
SCT its IT&Telecommunication Company
(MOBILY partner – VIRGIN MOBILE KSA partner)
SCT Telecom.S.A
And (was start – up in 2016)
Key Responsibilities:
Established the operational infrastructure by securing office spaces in the central, eastern and
Western Regions
Signing a B2C partnership agreement with MOBILY consumer sector ( KHATTY HYBRID PACKEG
Signing a B2C Partnership Agreement with Consumer Sector ( VIRGIN MOBILE PACKEG)
Developed the organisational structure of the company from its foundational stages
Recruited and assembled a multinational team of 45 individuals with expertise in the Telco
Industry
Formulated and executed B2C partnership agreements with MOBILY's consumer sector
Managed the sales team and oversaw operations across all regions of Saudi Arabia
Cultivated positive relationships with MOBILY managers and account holders to ensure smooth
Progress in operations
Successfully achieved the monthly sales target of SAR 7 million from the inaugural month
Conducted daily meetings with area managers to promptly address urgent issues and ensure
Operations Adhered to the policies and business objectives
Submitted monthly reports to the senior management, accompanied by a refreshed plan for the
Subsequent Month.
Business Development Manager
Alpha Telecom
05.2009 - 05.2018
Callem Middle East) www.callem.com.sa, MOBILY Full Partner) –KSA
Callem is a key brand of Alpha Telecom one of the largest strategic sales channel partners for ICT businesses in MENA region
Key Responsibilities:
Established comprehensive standard operating procedures (SOP) across all departments to ensure streamlined operations
and adherence to best practices
Orchestrated weekly, monthly and quarterly marketing plans, inclusive of promotions and co-marketing proposals in
collaboration with partner MOBILY
Formulated marketing strategies aligned with business objectives and created a long-term sales and distribution strategy to
support the annual sales plan
Successfully executed the opening of new showrooms in partnership with MOBILY FBO and CBO, employing a strategic
action plan with defined deadlines leading up to the opening day
Conducted regular store visits on a weekly basis to assess staff performance, ensure efficient store operations and promptly
address any operational challenges
Led market research, analysis and customer surveys to position the company and its products effectively in the market,
identify risks and understand the unique characteristics and cultural nuances of the Saudi market
Developed precise sales forecasting mechanisms and implemented competitive pricing strategies to optimise market
positioning
Responsible for all operations aimed at increasing sales, market share and brand awareness within the entire segment
Coordinated closely with the marketing agency on all relevant market initiatives
Monitored competitor activities to ensure the company maintained a leading position in customer service
General Manager
Pan Gulf Holding KSA
09.2014 - 06.2016
Www.pangulfholding.com
Pan Gulf Holding is a holding company that owns 11 companies in different business in KSA
(GMTS) and (TECH TALK) companies - (Three Operators Partner STC- MOBILY –ZAIN) (ZTE Exclusive Agent) (GMTS) and (Tech Talk), was start–
up in 2016
Key Responsibilities:
Established the two telecommunications companies under Pan Gulf Holding, Gulf Marketing
Telecom (GMTS) and Technology Talk Company (Tech Talk), as well
Successfully secured an exclusive commercial agency agreement with ZTE Corporation, enabling the sale of all ZTE Smart Phones and
MBB Products in the Saudi market
Executed a comprehensive advertising campaign in collaboration with Ferrari International, resulting in the distribution of 50,000
MBB Devices featuring Ferrari logos, amounting to a deal worth SAR 17.5 million
Managed the sales of MOBILY on the on the shelf products (OTS) Bulk Products across the Kingdom through Key Distribution
Representatives (KDRs) and Wholesalers, achieving a deal value of SAR 57 million
Established a new commercial entity named GMTS and signed a distribution agreement with ZAIN Company to distribute all ZAIN OTS
products
Secured a B2C Distribution Agreement with SALECO (STC), appointing Tech Talk Co as the distributor for all STC OTS Products
Established 25 retail sales points (FBO) with (STC) across all regions of the Kingdom of Saudi Arabia
Led a team of over 150 staff members, including Sales Representatives and Sales Area Managers, to consistently achieve the set
monthly sales target of 35 million SAR
Presented a quarterly plan with monthly updates to outline the strategies for achieving sales targets and highlighted planned
activities
Maintained excellent relationships with top managers at MOBILY, SALECO, and ZAIN
Proactively addressed business issues with all company head managers to ensure the overall success and alignment of the business
trajectory
Siness issues with all company head managers to ensure the business is on the right track
Regional Manager
Emitac Mobile Solutions LLC
06.2011 - 02.2014
Emsmobile.com
Emitac Mobile, LLC (EMS) (MOBILY, Blackberry, APPLE Partners) KSA
(EMS) is one of the region’s leading enterprise mobility and cloud service provider with 20+ principal partners for carriers, enterprise
,resellers and operators across 65 countries with 100+ carrier partnerships thru Blackberry (RIM) was start – up in 2011
Key Responsibilities:
Established the regional office, sales outlets and warehouse logistics in the eastern region, overseeing the comprehensive setup
of infrastructure
Managed all sales channels of EMS in the Eastern Province, encompassing B2C, Retail FBO, CBO, Wholesale, Distribution, B2B
Operations, and more
Supervised the advertising and marketing campaign set by Research in Motion (RIM) for the complete branding of the
BlackBerry brand
Responsible for creating new accounts and markets for managed data centre services and products, including cloud computing
(IAAS, SAAS, PAAS, etc.) and hosting services
Provided Information Communication Technology (ICT) solutions and services, specialising in digital transformation, managed
services, IT outsourcing, and cyber security solutions, including cloud services through MOBILY Data Centre
Managed BlackBerry and Apple Solution Business Digital Transformation and Cloud Services
Collaborated with over 90 MOBILY staff in Key Account, LE, GOV, EDU & SME Sales Teams, coordinating opportunities and
customer visits jointly with MOBILY's 20 KAMs, Sales Manager and all MOBILY Corporate Staff
Consistently achieved set sales targets, being recognised as the best achiever on a quarterly basis
Maintained an excellent relationship with MOBILY Chief Managers, Sales Managers, Sales Directors and Regional Sales
Managers, actively managing pre- and after-sales issues with MOBILY teams and their customers
Played a key role in signing an exclusive contract in collaboration with MOBILY and EMS, designating
them as the exclusive supplier of BlackBerry Enterprise Servers, Mobile Devices and MOBILY SIM
cards to SABIC Company.
Emirates Computers was founded in 1978 in the UAE with the aim to provide world-class technology solutions to the region
With over 40
years of experience in designing and implementing a wide range of solutions using products and services from global partners, Emirates
Computers today stands for Competence, Commitment and Ethics
Key Responsibilities:
Led the strategic management and enhancement of the commercial performance of 12 NOKIA Concept Stores across the 7 Emirates,
achieving increased turnover and heightened profitability
Ensured strict adherence to NOKIA International's merchandising guidelines, as well as overseeing and implementing effective
advertising and marketing campaigns
Motivated and supervised a retail team comprising 12 Store Managers and 70 staff, fostering an environment that drove sales growth
and operational efficiency
Implemented robust stock management strategies, making informed decisions regarding stock control, including both fast-moving
and non-moving inventory
Conducted in-depth analysis of sales figures and utilised forecasting techniques to optimise future sales volumes and maximize
overall profits
Analysed and interpreted market trends to facilitate strategic planning and decision-making
Addressed HR matters, including conducting interviews, performance appraisals, and organising training and development initiatives
Ensured the maintenance of high-quality customer service standards and consistently met customer satisfaction targets
Effectively responded to customer complaints and comments, proactively finding solutions to address customer issues
Conducted surprise daily showroom visits to all Dubai and North Emirates showrooms, ensuring operational excellence
Regularly
toured the sales floor, engaging with both colleagues and customers to promptly resolve urgent issues.
Retail Area Manager
Axiom Telecom
08.2004 - 03.2007
(AXIOM) www.axiomtelecom.com (ETISALAT UAE partner) -, Axiom Telecom is a major technology retailer and official distributor for mobile consumer brands in UAE and Saudi Arabia
Key Responsibilities:
Supervised and strategically managed 7 retail outlets and 5 points of sale (POS) for ETISALAT in targeted areas across the
North Emirates
Generated, prepared and analyzed comprehensive reports to evaluate stock movement, assess current stock availability
and anticipate future stock requirements
Oversaw the efficient clearance of aging stock for each store, maintaining optimal minimum and maximum stock levels
consistently
Monitored daily sales closely to guarantee the realization of sales targets
Managed the performance of a dedicated team including 7 store managers and 50 sales advisors, with a primary focus on
enhancing selling skills and overall efficiency
Conducted weekly checklists and implemented corrective actions to address existing concerns and proactively prevent
future issues
Formulated and recommended compelling promotional offers and bundle deals to stimulate sales growth
Collaborated seamlessly with principals and vendors to ensure effective brand merchandising within stores
Ensured consistent and proper store decoration aligned with merchandise guidelines
Organised and facilitated training sessions and monthly meetings for all staff members to foster continuous improvement
and skill enhancement.
Education
Doctor Of Business Administration - Business Administration
Arizona University
USA
03.2014
Bachelor Of Commerce - Business Administration And Management
Mansoura University
Egypt
07.1997
Skills
Performance Evaluation and Monitoring
Cost Control
Business marketing
Project Management
Excellent Communication
Contract and Vendor Management
Desktops, Laptops, and Mobile Devices
Information Technology Management
Team Collaboration
Management Team Building
Financial Management
Marketing Strategies
Data Analysis
Negotiation
Certification
Apple Certified of ASTO Apple Product Professional Certificate , apple - 2013
BlackBerry Certified Technical Sales Professional License - 2012
Languages
English
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
Timeline
International Business Development Director KSA
Blink Technologies
12.2019 - Current
General Manager
KSA, SCT Telecom, S
07.2016 - 10.2019
General Manager
Pan Gulf Holding KSA
09.2014 - 06.2016
Regional Manager
Emitac Mobile Solutions LLC
06.2011 - 02.2014
Business Development Manager
Alpha Telecom
05.2009 - 05.2018
Retail Operation Manager
Emirates Computers LLC
04.2007 - 04.2009
Retail Area Manager
Axiom Telecom
08.2004 - 03.2007
Doctor Of Business Administration - Business Administration
Arizona University
Bachelor Of Commerce - Business Administration And Management