Strategic General manager with over 20 years of experience. Transforms organizations to deliver on revenue goals. Builds productive teams with inspirational leadership to bring about dramatic business growth. Practiced in building loyal relationships and managing diverse conflicts by applying exceptional sales.
Manning all the sales channels including Retail, Modern trade, and E-commerce .
Develop and execute comprehensive sales strategies to achieve revenue targets and market share growth.
Analyze market trends, competitor activities, and customer needs to identify opportunities for business expansion.
Recruit, train, and lead a high-performing sales team.
Set clear performance expectations, provide regular feedback, and implement initiatives to enhance team productivity.
Foster a positive and collaborative team culture that promotes innovation and achievement.
Build and maintain strong relationships with key clients, retailers, and distributors.
Collaborate with the marketing team to develop effective promotional campaigns and product launches.
Address client concerns and ensure high levels of customer satisfaction.
Oversee the day-to-day sales operations, including forecasting, budgeting, and reporting.
Monitor sales performance metrics and implement improvements as needed.
Develop and implement sales policies and procedures.
Identify and pursue new business opportunities and partnerships to expand the company's presence in the home appliances market.
Evaluate potential market segments and recommend strategies for
growth
Work closely with cross-functional teams, including product development, marketing, and customer support, to ensure alignment and success.
Collaborate with senior management to provide insights and recommendations for overall business strategy.
Brainstormed ideas with clients and stakeholders to maximize project potential.
Analyzed paid and organic website data to enhance Return On Investment (ROI).
Performs sales activities on major accounts and negotiates sales prices and discounts as per company policies
Review the progress of sales roles throughout the all-region
Accurately forecasts annual, quarterly, and monthly
Develops specific plans to ensure revenue growth in all brand categories.
Provides quarterly results assessments of sales staff's productivity
Coordinates proper company resources to ensure efficient and stable sales results
Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
Assists sales personnel in establishing personal contact and rapport with top-echelon decision-makers
Collaborates to develop sales strategies to improve market share in all product lines
Interprets short- and long-term effects on sales strategies in operating profit
Educates sales team by establishing programs/meetings in the areas of new account sales and growth, sales of emerging products and multi-product sales, profitability improved present strategies, competitive strategies, proper use and level of sales support management of expenses and business/financial issues on contracts
Establish and control budgets for sales promotion
Performs sales activities on major accounts and negotiates sales prices and discounts as per company policies.
Coached, developed, and motivated a sales team of 25 to exceed defined sales targets by an average of 100% per Month.
Arrange the offers and shared them with the marketing department promotions Facilitated accurate assessment of sales performance by determining clear, measurable KPI metrics across all sales activities. Maintained departmental efficiencies, establishing maximally effective departmental work schedules to balance workloads.
Maintained positive staff relations and conditions of employment, boosting staff retention
Avoided overspending by constantly monitoring cost control procedures for staff and inventory.
Led safety, delivery, cost, and quality of 6 work teams across the UAE.
Drove continuous improvement by ensuring timely, accurate reporting of near misses, incidents, and accidents.
Reduced waste and pursued revenue development strategies to keep the department aligned with sales and profit targets.
Ensure that all the showrooms meet Damas standards
Reporting to the sales manager regarding the showrooms operations needs
Follow up the sales performance via weekly and monthly analysis reports