Summary
Overview
Work History
Education
Skills
Timeline
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Mohamed Attia

Brand manager
Riyadh

Summary

Dynamic Associate Brand Manager with a proven track record at Cigalah Health Care Company, excelling in market analysis and creating impactful medical content. Successful product launches, Soicarby, Rezmyg and Jorveza. Skilled in fostering strategic partnerships and delivering medical training, significantly enhancing brand awareness and customer engagement.

Overview

12
12
years of professional experience

Work History

Associate Brand Manager

Cigalah Health Care Company
Riyadh, Riyadh Region
01.2024 - Current
  • Developing and executing marketing strategies for SoiCarby capsule brand ( Omebrazle + Sodium Bicarbonate ) and Rezmyg ODT brand ( Rizatriptan ), a Migraine treatment .
  • Supported launch of Soicarby and Rezmyg in private sector channels via conducting market research , internal and external audit to analyze customer needs and preferences , market trend , competitor's activities , strengths and weaknesses .
  • Boosted brand awareness by developing and implementing strategic marketing campaigns through engaging KOLs Gastroenterologist in CMEs programs result in achieving 30% market share in IR PPI therapy area in the first year of launch.
  • Managed brand budget in collaboration with the marketing manager to ensure effective allocation of resources .
  • Led KOLs focus groups to gather insights for messaging improvements.
  • Delivering an impactful disease and medical knowledge to sales team .

Senior Medical Representative

Dr Falk Pharma- Cigalah
01.2017 - 12.2023
  • Maximizing Dr Falk pharma business in Inflammatory Bowel Disease and Eosinophlic Esophagitis therapy area in Riyadh private and Institutional accounts .
  • Promotiong Salofalk range ( Mesalazine ) , Budenofalk range ( Budesonide ) and Jorveza (Budesonide Orodispersable Tablet ) .
  • Developed strategic partnerships' with key accounts like Suliman Habib Hospital , Dallah Hospital , SMC Hospital , SGH , Soliman Faqeeh , Kingdom .
  • Developed long-lasting relationships with KOLs in Gastroenterology therapy area ,Pharmacists ,Purchasers and planners contributing to increased patient outcomes and exceeding budget all over past 7 years .
  • Led successful pre-launch campaign for Jorveza achieving 100% sales target in the first semester of launch .
  • Provided training support for junior medical representatives to enhance their understanding of products and improve their selling skills.

Medical Representative

AstraZeneca
Cairo , Egypt
01.2013 - 12.2016
  • Promoting AstraZeneca Antihypertensive brand , Zestril range ( Lisiniopril ) and Plendeil ( Felodipine ) in both private and Governmental accoutns .
  • Improved product knowledge for team members through regular training sessions while my assignment as MSL during 2016 .

Education

Diploma - Marketing Management

American University in Cairo Business School
Egypt
04.2001 -

Bachelor - Pharmaceutical Sciences

Faculty of Pharmacy
Cairo
04.2001 -

Skills

Product launch

Market analysis

Creating Medical content

Conducting Medical training

Timeline

Associate Brand Manager

Cigalah Health Care Company
01.2024 - Current

Senior Medical Representative

Dr Falk Pharma- Cigalah
01.2017 - 12.2023

Medical Representative

AstraZeneca
01.2013 - 12.2016

Diploma - Marketing Management

American University in Cairo Business School
04.2001 -

Bachelor - Pharmaceutical Sciences

Faculty of Pharmacy
04.2001 -

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Mohamed Attia Brand manager