MOHAMED EL BEZRA
Riyadh,Saudi Arabia
Summary
Strategic Game Changer leader with 33+ years of Global, Regional, Local, Cross functional, Diverse businesses and Cultural experiences.
My expertise lies in shaping strategic organizational vision, missions, business growth roadmaps, End to End (E2E) Route to Markets (RTM) strategies, business transformation, elevating current and future organizational capabilities, and leading organizations to grow organically on various folds (Industry index, market share, P&L, ROI, NIBIT, ROACH), enabling organizations to exceed shareholders/Board expectations in line with market GDP/CAGR.
Proven history of empowering organization’s positioning, Technology leadership, innovation, partnerships, culture, Ethics and Compliance E&C, Employee Value Proposition (EVP) and Diversity & Inclusiveness (D&I).
Passionately looking for a C-Suite/Director role where I can lead the organization’s next chapter towards sustainable success, and nothing less
Overview
32
32
years of professional experience
4
4
years of post-secondary education
Work history
GENERAL MANAGER
SHELL IN KINGDOM OF SAUDI ARABIA
Riyadh, Saudi Arabia
03.2018 - 09.2025
- Company Overview: MULTINATIONAL OIL & GAS COMPANY.
- Led diverse organization of 40+ Full Time Employees (FTEs) across 13 B2B industrial sectors with various genders, nationalities, functions, competence profiles to deliver one goal in a safe and compliant manner.
- Doubled business top-line/Volume growth, tripled both bottom-line/revenue and Market share %.
- Built 10 years Vision/Mission/Strategy with respective fit-for YoY operational and RTM plans.
- Revamped Sales and Operational Excellence standards across entire Sales and business partners.
- Created Daily/Weekly/Monthly KPIs on Sales/Operations/Pipeline Management frameworks.
- Planted Sales 1st, Customer 1st and commercial acumen behaviors across entire organization.
- Embedded Challenges Selling attitude among various hunters and farmers sales forces.
- Empowered working capital/cash flow integration with an improved DSO and OD ratios.
- Followed robust calculated risk approach to safeguard company asset in a volatile market condition.
- Created multiple Sector/Product strategies to penetrate/grow/defend/milk our presence in market place.
- Penetrated new Governmental/PLC/PIF led sectors creating decent proposition on Saudi Giga projects.
- Developed competitive and dynamic Offer book as key enabler for sectorial growth.
- Led cost optimization, portfolio and localization streams for competitiveness purposes.
- Developed tailor made sectorial CVPs, including sustainability/De-carbonization/Co2 emission levers.
- Compiled competitive services and digital activities per sector.
- Leveraged Global best practices in a localized tailored manner to drive powerful differentiated CVPs.
- Role Modeled Shell Technology leadership and OEMs association focused approach.
- Won multiple Shell and industry awards for value driven and sustainability with the law of the land.
- Empowered B2B branding and messaging that enriched customer buying journey and experience.
- Designed tailor made premium/better products roadmap with sector/account-based approach.
- Launched automated integrated Pipeline management framework that significantly helped the organization to collate all insights/suspects/prospects and turn them into business opportunities.
- Translated insights into customer & channel-focused, commercially driven strategies and plans.
- Drove ultimate potential ideation, not limited to but including market SWOT analysis.
- Developed various selling tactics (i.e., Gorilla strategy) to grow/defend/re-gain lost market shares.
- Created various revenue streams to empower P&L and create competitive differentiated CVP.
- Designed E2E Job Competency profiles for entire Sales/Marketing/Technical/Finance/LSC/CSC forces which brought healthy motivating pillars on individuals' contribution towards corporate scorecard.
- Led complex deals for major strategic partnerships, demonstrating leadership in understanding and articulating customer and Shell Downstream business and 'cost to serve'.
- MULTINATIONAL OIL & GAS COMPANY.
Global HR Learning and Organizational Development (OD) Manager
SHELL
Cairo, Egypt
07.2011 - 02.2018
- Company Overview: MULTINATIONAL OIL & GAS COMPANY.
- Led multiple Global/Regional teams that was responsible for the design, development and execution of a downstream Commercial Competence framework to reshape the entire B2B/B2C Sales Techno-Commercial selling capacities for more than 4200 FTEs across all Shell operated markets in EMEA/AP/AMERICAS, including JV/MD markets as well.
- Designed standard Job Competency Profile (JCP) for the entire Sales/Marketing/Technical communities with compelling skills proficiency levels that is need for each role to perform assigned role, tasks, and responsibilities.
- Translated company vision, plans and scorecards into practical and actionable people agenda.
- Led various Global/Regional/Local panels to assess current capabilities of various populations versus acquired proficiency levels.
- Extracted competency gaps/areas of development across various organizations for development purposes.
- Designed functional/countries competence-based learning plans to elevate people capabilities.
- Designed E2E Performance Management framework tackling deep dived 4 key levers to boost people performance and retention.
- Rolled out 50+ Train-The-Trainer (TTT) sessions to senior leaders on business/people performance management improvement.
- Facilitated more 60+ F2F Sales/Marketing/Supply Chain class room trainings to elevate people winning capabilities and behaviours.
- Designed SMART dynamic people digital and in-role development solutions (i.e. Job Shadowing, rotations, 360 Coaching, mentoring.
- Coached line managers on recruitment process and interviewing techniques (ORSE, SAE).
- Launched and rolled out global people development initiatives and blended strategies (PDW, 70-20-10).
- Designed Sales, Negotiation, and product awareness learning academy modules for Shell customers in various sectors.
- Developed E2E curriculums to enable healthy Sales career ladders progression, starts from on-boarding stage to mystery level.
- Won several Shell EVP awards for the most impactable learning PIRs with a visible strong contribution to company growth journey.
- Won Global European Gold award by Brandon Hall Excellence Academy for designing and executing a unique cutting-edge Sales Capability journey that puts Shell Ahead! Competing with multiple global giants i.e. Wall Mart, HP, IBM.
- Assessed current organizational resourcing and helped HR in reshaping future capabilities of the organization in a way to utilize people readiness to grow both their foundational and advanced profiles in line with their own generalist or specialist aspirations.
- Built a learning and development evaluation framework that focus on both qualitative and quantitative KPIs.
- Moderated several Shell Global/Regional and industry Energy and Technology forums/conferences.
- Onboarded new HR joiners to become real business partners with pragmatic business acumen behaviors and skill sets.
- Collaborated with Group HR central organization to develop dynamic People agenda with a competitively benchmarked HR benefits and remuneration policy to empower Shell EVP in growing markets.
- MULTINATIONAL OIL & GAS COMPANY.
Global Internal Audit, Governance And RISK Assurance (GRA) Manager
SHELL
Cairo, Egypt
06.2004 - 07.2011
- Company Overview: MULTINATIONAL OIL & GAS COMPANY.
- Accomplished the mission of Shell Internal Audit (SIA) to provide independent assurance to the Group leadership, Audit Committee and ultimately the Board of Directors on the health status of internal control framework and risk management processes.
- Designed and executed annual audit plans for the domain under watch, in relation with key stakeholders, sponsors and auditee according to a predefined Terms of Reference and Scope.
- Executed 70+ deep dive audits in 30+ visited countries with accountability of extracting quantitative and qualitative audit outcomes.
- Assessed several organizations with a cautious recommendation to board members for strategic decisions i.e. investment, acquisition, merging and divestment.
- Coached and developed various auditors/SMEs working on their audits and in their various locations.
- Expressed challenging perspectives and criticism with clarity, respect and diplomacy to various audited organizations.
- Demonstrated clear understanding for the interaction between businesses' strategic goals, current performance and key risk exposures to translate it into a relevant and efficient audit agenda and concrete audit plans.
- Exercised effective oversight on the audit delivery with mix of coaching and challenge in the supervision of work delivered by teams.
- Identified key talent in the business/function to resource SIA in the short to long term and secure development paths to strongly position a SIA assignment in long-term career development of individuals.
- Assured full adherence to Shell Code of Conduct, Anti-Trust, Trading Compliance rules and various market terms and conditions.
- Synchronized both internal and external audit forums to assure the most fit-for-purpose overall controls framework in place.
- Awarded multiple times with best audit outcomes that helped Shell brand to remain compliant and competitive.
- MULTINATIONAL OIL & GAS COMPANY.
Retail Sales and Operations Regional Sales Manager
SHELL In EGYPT
Cairo, Egypt
05.2000 - 05.2004
- Company Overview: MULTINATIONAL OIL & GAS COMPANY.
- Managed growing network of 30 Shell Retail fuel/lubes service stations across various geographical locations.
- Onboarded new Retail dealers on Fuel and Lubes operational Excellence standards.
- Conducted daily stock management controls, Sales activities, and activated competitive customer loyalty programs.
- Empowered throughput and profitability of Shell sites through in-house and B2B sales activities.
- Handled all operational logistics with various depots, terminals, warehouses, transporters and respective CSC units.
- Succeeded to locate multiple prime locations/plots of lands and convinced landlords to partner in Shell Retail business.
- Initiated further controls at sites level to eliminate competition intervention into Shell sites.
- Drove tight HSSE controls and quality standards to empower Shell brand visibility in market.
- Initiated daily fuel fleet management system to increase trucks utilization, efficiency and eliminate waste.
- Handled daily customer satisfaction index together with agile complaints management system.
- Coordinated Retail and Lubes (Direct/Indirect channels) Sales to grow market share and minimize channel conflicts.
- Awarded twice as best Salesperson of year, and best operational excellence keeper.
- MULTINATIONAL OIL & GAS COMPANY.
LSC Procurement and Export Supervisor
SHELL In EGYPT
Cairo, Egypt
10.1998 - 04.2000
- Company Overview: MULTINATIONAL OIL & GAS COMPANY.
- Managed lubes raw materials suppliers (Screening, Qualifying, Offerings, Quotations, Performance management).
- Handled demand forecasting accuracy (DFA) and production cost efficiency to optimize cost to serve.
- Reviewed compliance of safety and logistical standards with all lubes transporters/haulers.
- Handled all processes with Shell Lubes plant, Export team, Labs, Egyptian General Petroleum Corporation (EGPC) and custom department to assure proper Shell products export processes to East Africa countries.
- Assigned as product filling lines supervisor to track adequate in-bound and out-bound processes in place.
- MULTINATIONAL OIL & GAS COMPANY.
Sales Representative
IGI - INTERNATIONAL GROUP FOR INVESTMENT
Cairo
08.1995 - 09.1998
- Company Overview: Private Owned - Oil & Gas Trading Company
- Private Owned - Oil & Gas Trading Company
- Conducted market research to identify new opportunities and maintain competitive edge in industry.
- Prepared detailed reports on sales performance, identifying trends and areas for improvement.
- Tailored pitches according to individual consumer preferences to increase conversion rates.
Sales Representative
Xerox
Cairo, Egypt
06.1993 - 07.1995
- Company Overview: MULTINATIONAL - Technology DOCUMENT COMPANY
- MULTINATIONAL - Technology DOCUMENT COMPANY
- Provided product demonstrations and presentations to potential clients, showcasing features and benefits.
- Expanded client base through targeted outreach initiatives.
- Educated customers about product features and benefits, driving informed purchasing decisions.
Education
Bachelor of Business Administration - Commerce & International Trade
Faculty of Commerce and Foreign Trade
Egypt 09.1989 - 05.1993
Skills
- Strategic Thinking
- Change Management
- E2E Value Chain
- Enterprise 1st
- Integrity/Honesty
- Decisiveness
- Business Growth
- Adaptability
- Empathy & Respect
- HSSE
- Challenger Selling
- Operational Excellence
- Market Intelligence
- Analytical Thinking
- Team Leadership
- Coaching
- Performance Management
- Contracts Management
- P&L/ROI Driven
- Risk Management
- Audit and Governance
- Stakeholders Management
- Hiring
- Customer Value Proposition
- Channels Management
- Organizational acumen
- Result-Driven approach
- ERP systems operation
- Regulatory compliance
- Advanced negotiation
- LEAN manufacturing
- Business process reengineering
- Client relations
- Customer relationship management
- Integrity and ethics
- Executive communication
- Strategic visioning
- Resilience under pressure
- Initiative taking
- Supply chain optimization
- Effective public speaking
- Corporate social responsibility awareness
- Corporate governance understanding
- Global mindset
- Communication proficiency
- Inspirational motivation
- Conflict Resolution
- Quality Assurance
- Consulting
- Cultural sensitivity
- HR policies implementation
Languages
Arabic
English
Custom
- Saudi Arabia, Riyadh, Not Provided, Not Provided, Not Provided
- Egypt, Cairo, Not Provided, Not Provided, Not Provided
Timeline
GENERAL MANAGER
SHELL IN KINGDOM OF SAUDI ARABIA
03.2018 - 09.2025
Global HR Learning and Organizational Development (OD) Manager
SHELL
07.2011 - 02.2018
Global Internal Audit, Governance And RISK Assurance (GRA) Manager
SHELL
06.2004 - 07.2011
Retail Sales and Operations Regional Sales Manager
SHELL In EGYPT
05.2000 - 05.2004
LSC Procurement and Export Supervisor
SHELL In EGYPT
10.1998 - 04.2000
Sales Representative
IGI - INTERNATIONAL GROUP FOR INVESTMENT
08.1995 - 09.1998
Sales Representative
Xerox
06.1993 - 07.1995
Bachelor of Business Administration - Commerce & International Trade
Faculty of Commerce and Foreign Trade
09.1989 - 05.1993
Similar Profiles
Virgilio AlcantaraVirgilio Alcantara
Air Conditioning Technician at Mr Yousif Abdulaziz Binhassan Maintenance Est Shaqra Kingdom Of Saudi ArabiaAir Conditioning Technician at Mr Yousif Abdulaziz Binhassan Maintenance Est Shaqra Kingdom Of Saudi Arabia
MD ABU HASHIMMD ABU HASHIM
Lead Technical Engineer - Electrical at Webuild S.p.A. - Kingdom Saudi ArabiaLead Technical Engineer - Electrical at Webuild S.p.A. - Kingdom Saudi Arabia
IRFAN HOSSAINIRFAN HOSSAIN
Captain Waiter at CATRION CATERING HOLDING COMPANY (KINGDOM OF SAUDI ARABIA)Captain Waiter at CATRION CATERING HOLDING COMPANY (KINGDOM OF SAUDI ARABIA)
Mahmoud Ahmed Abd EllatiefMahmoud Ahmed Abd Ellatief
Environmental and sustainability consultant at Aloula Company for Environmental consultsEnvironmental and sustainability consultant at Aloula Company for Environmental consults
Azzam AlbadiaAzzam Albadia
Integration Engineer at Ericsson ABIntegration Engineer at Ericsson AB