Mohamed Elhusseini

Strategic Planning & Portfolio Management

• Develop and implement marketing strategies and annual brand plans for the ophthalmology portfolio.
• Oversee the full lifecycle of existing and new products, including positioning, messaging, and roadmap planning.
• Conduct comprehensive market analyses to identify opportunities, risks, and emerging trends.

Product & Campaign Management

• Lead the planning, execution, and optimization of marketing campaigns across digital and traditional channels.
• Drive product launches, from pre-launch readiness to post-launch monitoring and evaluation.
• Collaborate with medical, regulatory, and supply chain teams to ensure alignment and compliance with all product-related activities.

Market Insights & Performance Analysis

• Monitor competitor activities and market dynamics to inform strategic adjustments.
• Evaluate campaign performance and use insights to refine strategies for increased impact and ROI.
• Prepare regular performance reports and business reviews for senior management.

Stakeholder Engagement & Collaboration

• Work closely with sales teams to develop promotional materials, training content, and selling tools.
• Engage with key opinion leaders, healthcare professionals, and partners to support brand visibility and advocacy.
• Manage relationships with external agencies for creative development, market research, and digital initiatives.

Budget & Project Management

• Develop and manage the marketing budget for the ophthalmology line.
• Ensure the timely delivery of marketing projects and campaigns within defined budgets and quality standards.

• Managing Ophthalmology and CNS lines over all AFME region.
• Defined product vision, strategy and roadmap of 36 brands (new and existing products).
• Coordinated project planning and execution with team members and team leads.
• Managed product development cycle, including prototyping designs and coordinating mass production.
• Monitored market trends and competitor performance and analysed gaps to update promotional strategies and maximise sales.
• Launched new products and expanded into new markets with exceptional project planning.
• Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.

• Develop and implement strategic marketing plans for Ophthalmology line in eight regions, 30 countries.
• Defined product vision, strategy and roadmap of 22 Ophthalmic products+ new and existing products to facilitate MS achievements.
• Responsible for leading and managing daily operations to achieve business goals and maximize profitability.
• Lead and manage five Ophthalmology product managers, ensure operations run smoothly, and achieve revenue targets.
• Develop the new products for Ophthalmology line through (NPC) New product committee with co-operation with Business Development Department.
• Developed different strategic Disease Awareness Campaigns / Partnership Programs with societies in different markets.
• Lead and manage all Mega Event for all international Market (Ophthalmology Conferences and Jamjoom Ophthalmology Summits).
• Responsible for the Ophthalmology Line Digital Marketing over all INT.MKT.
• Defined product vision, strategy and roadmap of 22 Ophthalmic products+ new and existing products to facilitate MS achievements.
• Coordinated and executed product launches including promotional and marketing strategies.
• Managed ophthalmic products development cycle, including prototyping designs and coordinating mass production.
• Developed product pricing strategies, including regional variances and implemented the pricing structures balancing firm objectives against customer targets.
• Collaborated with sales, marketing and support teams to launch products on time and within budget.

• Develop and implement strategic marketing plans for Ophthalmology, CVS, General, and GIT Products in the Gulf region, Five countries.
• Responsible for leading and managing daily operations to achieve business goals and maximize profitability.
• Prioritized road map to achieve product goals and metrics.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Collected customer requirements, directed testing, and conducted continuous evaluations to make proactive adjustments to marketing approaches.
• Defined and analyzed metrics to measure product performance.

• Develop and implement strategic marketing plans for CNS and Derma Products in Egypt.
• Lead and manage Two product managers, ensure operations run smoothly, and achieve revenue targets.

• Anti-infectives, Pfizer Egypt.
• Develop and implement strategic marketing plans for Anti-infectives Products in Egypt.
• Responsible for leading and managing daily operations to achieve business goals and maximize profitability.

• Manage and direct MRS to achieve CVS line (Norvasc and Lipitor) sales and profit goals within the Cairo region.
• Design and recommend sales and marketing programs and sets short and long-term sales strategies.