Mohamed Elrasheed

• Managing the whole operation of the company from the registration till the sales out and market follow up.
• Appointing new candidates for different divisions.
• Managed budget implementations, employee evaluations, and contract details.
• Developed and maintained relationships with customers and suppliers through account development.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Developed and implemented strategies to increase sales and profitability.

• Introduced Oncology, Nephrology and Rhaematology products to the NMSF through direct purchase order (2017-2020).
• Launched 3 molecules to the market (2017-2018).
• Achieved best overall country performance 2019 among the cluster.
• Magnifying the sales of already existed products with almost 100% market share for some molecules regarding retail and institutional sectors.
• hired MSL and KAM.
• Excellent relations with all top KOLs and National institutes (Oncology, Nephrology and Gastroenterology).

• Communicating for new agencies and its registrations.
• Market surveillance for new products and its potential.
• Setting the marketing plan and the first 5 years forecasting plan.
• Good relation with National Medical Supplies Fund and aware of tender items and it's requirements as well as created opportunities for new products.
• Updated with the new regulations and requirements of national medicine and poisons board.

• Managing launch campaigns for new products such as the oncology line, neuropsychiatric line, cardiovascular line and diabetes line.
• Contributing in selecting the local speakers in our activities.
• Penetrate new areas and new markets.
• Create new ideas to promote our product.
• Succeed in introducing some products to the

CMS (now NMSF).

• Initiate comparative studies vs. generics.
• Identify and analyse competitor's activities then set an action plan.
• Support sales management/field sales by providing training on products, feature/benefit opportunities and competitive comparisons.
• Excellent relations with KOLs and societies especially with the oncology, neurology, cardiology.
• Contributed with some local conferences as member of some committees.
• Innovated the Patient Support Program guidance.

Promotion, detailing, sales and presentation.

• Dispense prescriptions.
• Checking for drug, food and disease interactions.
• Counselling the patients.
• Revise the dose and frequency.
• prepares or supervises the preparation and labelling of liquid medicines, ointments, powders, tablets and other medications to fill prescriptions.
• advises patients on drug incompatibility and contra-indications.
• Checking the pharmacy stocks and arrange orders.