MOHAMED GOUDA
Riyadh
Summary
Accomplished professional with expertise in Business & Commercial Strategy, Revenue Growth & Market Expansion, and Healthcare Marketing & Patient Acquisition. Proven track record in Sales Enablement & Conversion Optimization, Unified Call Center & CRM Performance, and Budgeting, ROI, ROAS & Cost Control. Adept at KPI Design & Performance Dashboards, Go-To-Market Strategy, Cross-Functional Leadership, and Executive & Board-Level Reporting. Committed to driving organizational success through strategic initiatives and innovative solutions.
Overview
19
19
years of professional experience
Work history
Director of Business Center
Al-Taawin Medical Group
Al Kharj, Riyadh Region
12.2024 - 01.2026
- Lead Marketing, Sales, and Unified Call Center operations across multiple medical complexes and regions.
- Developed and executed integrated growth strategies resulting in double-digit revenue growth (15–20% YoY) across core services.
- Managed annual marketing and commercial budgets exceeding SAR 2.5M, ensuring optimized ROI and cost efficiency.
- Increased patient acquisition by over 20% annually through data-driven digital and offline campaigns.
- Built KPI frameworks covering CAC, CPA, ROAS, conversion rates, and call center performance, enabling executive-level decision-making.
- Led the transformation toward centralized call center operations, improving lead-to-appointment conversion and service response times.
- Spearheaded partnerships, referral programs, and promotional agreements contributing to sustainable revenue streams.
Director of Marketing & Public Relations
Al-Taawin Medical Group
Al Kharj, Riyadh Region
06.2024 - 12.2024
- Led Marketing and Public Relations strategy for five medical complexes, and a network of pharmacies, ensuring unified brand positioning across all entities.
- Developed and executed strategic marketing campaigns that enhanced brand visibility, service awareness, and patient acquisition across multiple regions.
- Oversaw integrated marketing communications, including digital marketing, offline campaigns, PR activities, and corporate branding.
- Managed stakeholder relationships with executive leadership, medical directors, partners, and external agencies to support business growth and strategic objectives.
- Directed public relations initiatives, media communications, and brand reputation management to strengthen market presence and corporate credibility.
- Collaborated closely with business development and operations teams to align marketing strategies with revenue growth and expansion plans.
Assistant Corporate Marketing Director
Al- Inma Medical Group (Hayat National Hospitals)
Riyadh, Riyadh Region
06.2021 - 06.2024
- Oversaw corporate marketing strategy across multiple regions including Riyadh, Asir, Jazan, Qassim, and Madinah.
- Planned and executed multi-channel campaigns supporting clinics, hospitals, and specialized medical services.
- Coordinated with operations, finance, and medical leadership to align marketing initiatives with service capacity and growth priorities.
- Improved campaign performance through structured reporting and ROI analysis.
- Healthcare & Medical Services Sector
Marketing & Sales Manager
Adwaa Advertising Company
Riyadh, Riyadh Region
06.2013 - 06.2021
- Managed end-to-end marketing campaigns from planning to execution.
- Led branding, advertising, and promotional initiatives supporting business expansion.
- Supervised marketing teams and external agencies to ensure consistent brand execution.
- Healthcare & Advertising Sector
Earlier Career – Sales & Advertising Roles
Outlife Advertising Agency
Riyadh, Riyadh Region
01.2007 - 01.2013
- Built strong foundations in sales operations, client acquisition, and market communication.
Education
Master Of Business Administration - Strategic Management
Arab Academy for Science, Technology & Maritime Transport
EgyptBachelor's degree - Management
Ain Shams University
EgyptSkills
- Business & Commercial Strategy
- Revenue Growth & Market Expansion
- Healthcare Marketing & Patient Acquisition
- Sales Enablement & Conversion Optimization
- Unified Call Center & CRM Performance
- Budgeting, ROI, ROAS & Cost Control
- KPI Design & Performance Dashboards
- Go-To-Market Strategy
- Cross-Functional Leadership
- Executive & Board-Level Reporting
Accomplishments
- Achieved 15–20% annual revenue growth through integrated marketing and sales strategies.
- Reduced cost per acquisition (CPA) while increasing lead quality and conversion rates.
- Successfully managed and optimized seven-figure SAR marketing budgets.
- Designed and implemented executive KPI dashboards for marketing, sales, and call center operations.
- Played a key role in expanding healthcare services across multiple Saudi regions.
Languages
Arabic
English
Personal Information
Title: Director | Head of Business | Growth & Commercial Lead
Timeline
Director of Business Center
Al-Taawin Medical Group
12.2024 - 01.2026
Director of Marketing & Public Relations
Al-Taawin Medical Group
06.2024 - 12.2024
Assistant Corporate Marketing Director
Al- Inma Medical Group (Hayat National Hospitals)
06.2021 - 06.2024
Marketing & Sales Manager
Adwaa Advertising Company
06.2013 - 06.2021
Earlier Career – Sales & Advertising Roles
Outlife Advertising Agency
01.2007 - 01.2013
Bachelor's degree - Management
Ain Shams University
Master Of Business Administration - Strategic Management
Arab Academy for Science, Technology & Maritime Transport