Mohamed Harb
Summary
Experienced Business Intelligence and Market Research Manager with over 18 years of expertise in data-driven decision-making. Skilled in transforming complex data into actionable insights using tools such as SPSS, SQL, and Tableau. Specializes in competitor analysis, customer insights to drive business growth and strategy. Expertise in enhancing customer insights and segmentation by conducting deep-dive analysis, enabling businesses to understand customer behavior and preferences, and to tailor marketing and product strategies accordingly. Proven ability to solve complex problems, forecast trends, and deliver solutions that align with business goals. Looking to leverage my skills to provide strategic, data-backed solutions that enhance decision-making and promote business success.
Overview
22
22
years of professional experience
6
6
Certifications
Work History
Market Research and Business Intelligence BI Consultant
Freelancer.com
9 2021 - Current
- Lead comprehensive market research initiatives to identify trends, opportunities, and competitive threats, utilizing both quantitative and qualitative methodologies
- Analyze market dynamics and competitive positioning through surveys, focus groups, and secondary data analysis, providing actionable insights to inform business strategies
- Utilize advanced analytical tools such as SPSS, SQL, and Tableau to extract, manipulate, and analyze large datasets, transforming raw data into clear, actionable insights, and getting the most out of quantitative Analysis by using descriptive and inferential statistics techniques
- Develop and maintain dashboards and reporting tools that deliver real-time insights into market trends, performance metrics, and competitive analysis for stakeholders
- Implement customer satisfaction surveys and advanced research techniques, including MaxDiff and TURF analysis, to uncover customer preferences and enhance engagement strategies
- Apply predictive modeling techniques to forecast market trends and assess potential risks, aiding in strategic decision-making across marketing, product development, and operations
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment on business objectives and drive effective strategy execution
- Present findings and recommendations to executive leadership, fostering a data-driven culture and ensuring informed decision-making across the organization
- Mentor and develop junior analysts, promoting a collaborative environment that encourages continuous learning and improvement within the team.
Marketing Manager
Accu Sleep
08.2015 - 08.2020
- Implemented customer segmentation, targeting, and positioning strategy in alignment with our unique value proposition according to user needs
- Leveraged digital marketing strategies, including Google Analytics, email marketing, social media marketing, Google Ads, and content management, to significantly enhance brand visibility, resulting in a remarkable 150% increase in brand awareness
- Directed and coordinated financial and budget activities, resulting in 20% reduction in costs and an increase in operational efficiency
- Contributed to the analysis of marketing data, including campaign results, conversion rates, and website traffic, in order to inform and shape future Digital strategies
- Developed and implemented key performance indicator (KPI) metrics, leading to 50% improvement in overall marketing performance and 400% increase in lead generation
- Tracked customer behavior and satisfaction across various channels, particularly social media, resulting in 80% increase in customer engagement and 40% boost in conversion rates
- Coordinated optimal media buying and proposed approaches that aligned with the marketing team's needs
- Stayed updated on the latest market trends and technologies to apply cost-effective strategies for Online Advertising and Search Engine Marketing
- Kept a close eye on competitors' marketing activities to spot emerging marketing trends or new products that could potentially impact business operations.
Global Strategic Sourcing Manager
Sky Team ltd.
03.2013 - 07.2015
- Collaborated with category managers to establish a strong supplier base, utilizing data-driven insights to optimize vendor selection and achieved 25% cost savings and 15% improvement in supplier performance
- Successfully executed customer-approved sourcing plans and strategies for assigned category, conducting thorough market research and utilizing Excel and SQL to analyze data and obtained valuable market insights
- Negotiated contracts and worked closely with related stakeholders
- Ensured parts and process qualification in collaboration with supplier quality teams
- Established and nurtured relationships with suppliers, utilizing my proficiency in Chinese language and engaging stakeholders at all levels
- Utilized top-notch sourcing practices effectively.
Senior Sourcing Specialist
Sky Team ltd.
02.2012 - 03.2013
- Documented performance and adhered to timelines for sourcing projects
- Established suppliers base in line with guidance from Category Managers
- Managed information requests, quotations, proposals, and bidding processes while conducting online marketing's campaign and Search Engine Optimization (SEO) techniques to increase company's services awareness
- Evaluated current and potential suppliers in coordination with Supplier Quality Teams
- Negotiated with suppliers to achieve quality, delivery, and cost objectives.
Product Manager
Alesayi Electronics | Panasonic KSA
04.2008 - 10.2010
- Collaborated with Marketing manager to develop and execute marketing plan and strategies, resulting in increased market share by 18% in the first year
- Created an annual marketing calendar and action plan, optimizing marketing activities
- Utilized Excel, SQL, and Python to analyze and report on market research projects, providing valuable market insights
- Provided B2B solutions to clients, driving business growth and establishing strong relationships while analyzing customer behavior
- Extracted Insights from the Customer Relationship Management (CRM)s that positively impacted marketing communication and sales management
- Identified and pursued new marketing opportunities to expand market reach
- Managed and executed all below-the-line (BTL) campaigns
- Monitored competitors' activities and updated product propositions to stay competitive
- Conducted post-campaign analysis and delivered insightful reports on campaign results
- Supported sales team in driving business development efforts.
Marketing Research Analyst
INCOME Marketing - The Marketing Consultancy & Management Co.
01.2005 - 12.2007
- Developed and designed market research questionnaires and methodologies to ensure alignment with actual market information needs
- Conducted data cleaning and data analysis using SPSS and Excel, preparing reports for insightful findings
- Created market databases as essential tools for interpreting research results and facilitating business analytics
- Evaluated anticipated demands and market share through in-depth business analysis
- Utilized various research methods to collect accurate primary and secondary data
- Ensured quality assurance for research team to support fieldwork activities
- Conducted SWOT analysis, competitor analysis, and market mapping as required.
Senior Market Researcher
Marketeers Research FZE
07.2002 - 12.2004
- Designed sampling plans, measurement models, and data collection structures
- Created questionnaires and interview guides for streamlined use by the research team
- Provided guidance to the operations team based on research guidelines
- Collaborated closely and with operations team, equipping them with necessary tools
- Ensured efficient and accurate execution of operational tasks in accordance with management criteria and quotas.
Education
Professional Certificate in Sales and Marketing -
The American University in Cairo
01.2016 - 2016.01
Bachelor's Degree, Business Administration - undefined
Ain Shams University
Associate's Degree, Chinese Language For Business - undefined
Beijing Language and Culture University
Skills
Market Research
Certification
Excel for Business Analysts
Languages
Arabic
Native language
Arabic
Proficient
C2
English
Advanced
C1
Turkish
Upper intermediate
B2
Chinese
Intermediate
B1
Timeline
Professional Certificate in Sales and Marketing -
The American University in Cairo
01.2016 - 2016.01
Marketing Manager
Accu Sleep
08.2015 - 08.2020
Global Strategic Sourcing Manager
Sky Team ltd.
03.2013 - 07.2015
Senior Sourcing Specialist
Sky Team ltd.
02.2012 - 03.2013
Product Manager
Alesayi Electronics | Panasonic KSA
04.2008 - 10.2010
Marketing Research Analyst
INCOME Marketing - The Marketing Consultancy & Management Co.
01.2005 - 12.2007
Senior Market Researcher
Marketeers Research FZE
07.2002 - 12.2004
Market Research and Business Intelligence BI Consultant
Freelancer.com
9 2021 - Current
Bachelor's Degree, Business Administration - undefined
Ain Shams University
Associate's Degree, Chinese Language For Business - undefined
Beijing Language and Culture University
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