Mohamed Ibrahim

Achievement at Elite Medical Service:

• Create the company departments from scratch.
• Hiring the Company staff.
• Create first Training Center in Middle East for Robotic surgery training (Animal Lap).
• Create 3 lines Urology, GI, Robotic surgery.
• Elite covering all GCC, Iraq, Iran at Robotic business.
• Create partnership with 14 suppliers through one year.
• Last 2 years placed the company in grate position at Saudi Market.
• Get Nupco awarded in Urology, GI lines.
• Market leader in Urology disposables scopes Saudi market.
• Optimized operational efficiency by implementing strategic business processes.
• Conducted comprehensive risk assessments, ensuring company stability and growth.
• Streamlined company policies for improved staff productivity.
• Led team for successful execution of annual corporate goals.
• Oversaw financial management practices, maintaining fiscal responsibility and boosting profitability .
• Introduced new product lines to increase company visibility in the market.

• Create new 4 lines Intervention Urology, Chronic care (Ostomy & wound care), Gastroenterology & GI surgery, OR Consumables & Surgical tools.
• Reorganization unit in old lines Laparoscopic, Orthopedic, Vascular.
• Restructuring team and lines.
• Evaluate contracts and suppliers in every line.
• Engage and commentate with new suppliers and negotiation with them to work with us in Saudi market.
• Evaluate sales team.
• Add new rules ans system for sales team.
• Division lines and suppliers.
• Consistently met client satisfaction goals, identifying areas in which client may require aid and proposing solutions.
• Consistently monitored tendencies of financial markets, analyzing trends and identifying risks to establish accurate business forecasts.
• Managed budgets and inventory to minimize costs and maximize profits.
• Coached team to build client relationships and exceed sales targets.
• Drew on understanding of key markets to push development of business strategies.
• Launched new product lines with strong retail and marketing strategy.
• Consistently exceeded revenue targets through new account penetration and development.
• Managed inventory and receiving operations to maintain optimal stock levels and meet expected demands.
• Developed empowering employee culture focused on equipping staff to independently meet customer needs.
• Managed team dynamics by implementing conflict resolution strategies.
• Secured new business opportunities with successful networking events.
• Streamlined communication channels, enhanced internal information flow.
• Boosted department efficiency by streamlining operational processes.
• Maintained inventory control, reduced stock shortages.
• Facilitated staff training, resulting in better customer service.

• Job Responsibilities:
  Execute on strategy to drive profitable growth for total solutions portfolio in assigned country and achieve financial goals for revenue, operating income and other efficiency and profitability metrics as determined by operating plan.
  Translate cluster objectives and strategies into country specific plans (Sales, Marketing, Market Development, Commercial Organizational Development) to achieve country K Pis / targets
• Identify opportunities to improve therapy access and market share through innovation of offering, contracting and business model. Mobilize local team to pursue them.
  Identify business opportunities and support their implementation
  Identify cross‑portfolio selling opportunities in key accounts.
  Mobilize local-team to pursue them
  Drive and enable improvements of market access and funding
  Optimize functional support and country infrastructure in alignment with relevant functional leadership
  Manage distributor contract negotiation and renewal Contribute to forecast accuracy.
  Establish, develop, and engage in KOLs, medical societies and distributors relationships
  Ensure compliance with regulatory/legal requirements, BCS and operating policies
  Represent company in front of government, regulators, payers, patient groups, industry organizations and top management of key hospitals and buying groups in country
  Ensure all business practices are conducted to highest ethical standards, including interaction with customers, local authorities, internal controls and compliance with internal policies and procedures as well as local regulations.
• Conducted performance reviews and created action plans to drive team improvements.
• Spearheaded sales meetings with staff and management to share best practices for process improvements.
• Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
• Increased profitability by developing pipelines using multiple marketing channels and sales strategies.
• Analysed sales to identify top-performing products.
• Created and directed sales team training and development programmers.
• Developed marketing campaigns to expand client base.
• Interviewed and recruited high-performing staff, adding value, motivation and drive to existing sales teams.
• Generated company growth through market expansion and sales.
• Determined merchandise price schedules and discount rates.
• Drove business development by cultivating strong supplier relationships and executing benefit-oriented sales presentations to prospects.
• Negotiated best-possible pricing with distributors and customers to optimize company cost savings.
• Achievements:
  • Increase sales in privet sector.
  • Winning big projects:
  -Gulf Countries: SGH-Tenders awarded in 70% from total tender.
  -Nupco tender awarded in 47% from total tender.
  • Lunching new products and concepts:
  4 Endourology products.
  - Customer Loyalty:
  - Create referral centers in Saudi for Urology care at Coloplast.
  - Create loyalty by educate and develop young doctors in Saudi.
  - Professional Education:
  - For Distributor: Develop educated medical reps with professional product experience.
  - For Customers: Master Class – Men Health event, developing new skills for doctors.
  Marketing:
  - Establish KOLs network across in Saudi.
  - Establish platforms, connecting Saudi doctors with European, US doctors. For experience
  - exchange.
  - Managed having great position with Saudi urological association.
• Increased 2019-on-2018 sales by 25%, implementing strategic business growth and retention initiatives.
• Managed € 200k annual marketing budget.

• Job Responsibilities:
  Lead the development and implementation of business and marketing plans, pricing policy, sales strategies, and promotional plans by platform in
  (Western area, Northern area, Southern area) to meet or exceed
  business objectives, sales budget, GP and OIBT targets
  • Responsible for demand/ forecasts, reliable budgets, ongoing financial forecasts for sales and G.P. in (Western area, northern area, Southern area)
  • Develop and maintain high level contacts within Government, MOH, with opinion leaders/shapers in the hospital environment to influence healthcare policies, project funding, regulatory policies, to ensure accurate market intelligence effective promotion of the company’s brand of products at area.
  • Actively seek out new business opportunities for business, based on
  market trends.
  • Explore new leads of significance to business as well as hand over accounts as business begins to flow through maintaining contacts with clients existing/potential as well as some opinion leaders allowing for better coordination, getting feedback on market trends, information needs providing support to the sales operations team.
  • Initiate, attend, contribute to internal PR activities related to staff members including gatherings, annual events, etc. to provide motivation, support and recognition of the efforts performed through the ranks of organization.
  • Provide Support to the Senior Professional Sales Reps (SPSR),
  Professional Sales Reps (PSR) based on their performance through periodical meetings, circulars, adjustments in policies and even providing coaching, training and support in dealing with complaints of strategic accounts/major customers,
  • Provide the bi‑monthly report to sales Manager on
  performance of product line including progress to date, resource
  requirements, action plans as well as needed approvals for
  change/tuning/ exceptions of plan/pricing or overall approach
  
• Conducted training sessions to educate employees on best practices procedures, increasing team performance.
• Drove revenue increases and team morale by developing and deploying incentivised sales contests.

• Job Responsibilities:
• Determines annual unit and gross‑profit plans by implementing marketing strategies, analyzing trends and results
• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories, projecting expected sales volume and profit for existing and new products
• Implements direct sales programs by developing field sales action plans
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand
• Completes direct sales operational requirements by scheduling and assigning employees, following up on work results
• Maintains sales staff by recruiting, selecting, orienting, and training employees
• Maintains sales staff job results by counseling and disciplining employees, planning, monitoring, and appraising job results
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks
• Contributes to team effort by accomplishing related results as needed.

• Job Responsibilities:
• Attracts potential customers by answering product and service questions, suggesting information about other products and services
• Opens customer accounts by recording account information
• Maintains customer records by updating account information
• Resolves product or service problems by clarifying customer's
• Complaint; determining cause of problem; selecting and explaining best solution to solve problem; expediting correction or adjustment; following up to ensure resolution
• Prepare work sheet schedule
• Provide team with updated info
• Handled angry customers and solve their problems by all tools available on system
• Connect with other departments for more info updates
• Evaluate all agents monthly to improve their performance to achieve target.

• Job Responsibilities:
• Build weekly plans for coverage and visits to clients in line with coverage targets highlighted in sales plan through categorization of clients, routing for higher efficiency in coverage and revising plan with Sales Supervisor
• Hold sales calls on target clients with focus on highlighting products/benefits/key selling points and prices/ quotations according to sales script and sales approach devised in accordance with sales plan,
• Conduct follow‑up meetings/calls to clients to ensure delivery of products on time and according to them satisfaction as well as reporting/handling customer complaints or suggestions to Line Management.
• Assist/cooperate with collection function of organization in following up on payments, late invoices as well as providing leads and data to support such operation in Finance function.