Mohamed Imran

Key Responsibilities

• 🏬 Lead VM for 91 Stores across Saudi Arabia
• 🎯 Ensure Brand Consistency in all VM plans & executions
• 🎨 Align with Concept (DXB) on approvals for artwork, panels, backlits & signage
• 💰 Budget Management – OPEX & CAPEX (SAR 5M) + non-trading items
• 📑 Reporting – Monthly VM reports for Concept HQ (DXB)
• 👀 Store Audits & Visits – Monitor VM standards & provide improvement plans
• 🔍 Trend & Competitor Analysis to keep VM innovative & relevant
• 📘 Develop KSA-Specific VM Guidelines in line with DXB standards
• 🛠️ Window & Décor Rollouts executed as per global brand guidelines
• 🗣️ Communication Network – Ensure HO updates reach all stores
• 👥 Team Leadership – Manage, train & recruit in-store VM teams
• 📈 Set KPIs & Appraisals for VM staff to drive accountability
• 🎓 Training Programs – Space planning, store layouts, VM standards & techniques
• 🤝 Collaboration – Work with Marketing & Operations for seamless rollouts

Key Responsibilities

• 🏬 Lead VM for 25 Stores in Western KSA
• 👥 Team Leadership – Manage, train & develop in-store VM staff
• 📋 Team Planning & Feedback to drive performance
• 🤝 Collaboration – Work with Territory Ops & KSA VM Manager for rollouts
• 🏗️ New Store Openings – Coordinate with Projects team for planning & setup
• 📑 Weekly Reports – Competitor updates & store performance to HO

🎨 Creative VM Solutions – Drive innovation to maximize market share

• 💰 Optimize Budgets – Plan tasks to minimize costs & maximize productivity
• 🎓 Training Programs – Standards, space planning & store layouts
• 📈 Measure Impact – Evaluate merchandising action plans for commercial & visual results
• 🎯 Execute Brand VM Strategy – Ensure conceptualization & execution in line with Centrepoint standards

(New Look, Yours London & Funky Fish – 19 Stores, Western & Southern KSA)

Key Responsibilities

• 🏬 Lead VM for 16 New Look, 2 Yours London & 1 Funky Fish stores
• 📐 Optimize Store Space – Effective utilization of layouts & displays
• 🤝 Collaboration – Worked with management & marketing to boost sales
• 🎯 Commercial Strategy – Recommended brand, price point & buying depth plans
• 🛍️ Visual Execution – Floor moves, windows, mannequins in line with brand guidelines
• 📊 Business Alignment – Coordinated with retail channels on overall plans
• 📝 Performance Reporting – Markdown strategies, sales trends & competitor insights
• 🖨️ Supplier Coordination – Print & production of POS, props & visual elements
• 🎓 Training & Development – Seasonal VM training for store managers & VM teams
• 🚀 VM Strategy Development – Reviewed objectives vs. KPIs to achieve commercial goals

Key Responsibilities

• 🏬 Managed VM for key Riyadh stores: Khurais Plaza, Gallery Mall, Exit 14, Othaim Mall, Salaam Mall & Hayath Mall
• 🎨 Ensured brand-standard visual merchandising execution across stores
• 👥 Coordinated with store teams to deliver impactful windows, mannequins & layouts
• 📊 Supported regional campaigns and rollouts with timely implementation