MOHAMED KAMAL
Jeddah
Summary
Accomplished sales professional with extensive experience in driving positive sales outcomes and optimising return on investment. Demonstrates expertise in market analysis, sales promotion, and brand development, coupled with strong skills in vendor negotiation and budget management. Proven track record of managing sales funnels and delivering analytical reporting to enhance business strategies. Adept at team coaching to foster a motivated and reliable workforce, aiming to leverage skills for continued growth in dynamic sales environments.
Overview
23
23
years of professional experience
7
7
years of post-secondary education
Work history
Sales and marketing manager
Banaja
Jeddah
10.2021 - 07.2025
- Develop and implement business strategy for a country and to coordinate the overall corporate strategy with local operations, human resource management, finance, marketing, and administration.
- Initiated and led lot of Initiatives:
- First Launch meeting at Ritz Carlton for, Cysepra & AAPE stem cell in Saudi Arabia
- First Launch meeting at Hilton Jeddah during Jeddah Demr 19th for Giselleligne filler.
- Manage every aspect of our newly expanding operation in-country
- Recruit the very best talent in this new market
- Negotiate with vendors and service providers needed for production
- Collaborate with local businesses to acquire all necessary resources and services
- Develop marketing and production teams with local expertise
- Collaborate with leadership to strategize how best to roll out the product
Brand Manager
Biotech Gulf
Jeddah
05.2017 - 10.2021
- Initiated and led lot of Initiatives:
- First Annual Retail Booth for Hair Care & Skin care Brands in Saudi Arabia
- Lee Stafford Application Worldwide with two platforms for both Pharmacists and consumer Creation and Managing Natural Beauty Event (10M Reach) in alignment with best in class Partners in each category
- Augmented Reality lenses
- Augmented reality Game (Treasure Hunting)
- Innovative Style for instore activation
- More than 15 campaigns
- Creation and video shooting for hair Tutorial and educational videos
- Collaboration with Top Ecommerce websites and Best Digital discount
- Lee Stafford Hair Care Brand Made in UK
- X- Lice Brand made in France
- Uriage Skin Care Brand made in France
- Manage and coordinate all marketing, advertising & promotional staff and activities.
- Successfully Launch of X-lice in Saudi Market
- Conduct market research to determine market requirements for existing and future products.
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products.
- Expand and develop marketing platforms.
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results.
- Determine and manage the marketing budget.
- Deliver marketing activity within agreed budget.
- Monitor the local adaptation of communication materials (imagery, digital, point of sale)
- Implement new launches and marketing mix strategies (360/Digital/Retail) to build omnichannel.
- With engaging consumer brand experiences Mobilize and collaborate with other departments (sales, medical, retail, logistics, Training, etc.)
- Partner agencies and Macro Influencers to build broader business strategy.
- Manage marketing budget and sales forecast
- Close Alignment with supply chain team on monthly basis
- Steer the collection and analysis of consumer and market insights, share findings with the Region.
- To ensure the consistency of new product development with the country's needs
- Influence the B-to-B strategy working hand-in-hand with the sales team
Product Manager
Ronesca Pharma & Nutrition Gulf region
01.2014 - 04.2017
- Successfully Launch Ronalac brands in Saudi.
- Successfully Launch Bright brands in Saudi.
- Effectively setting marketing strategy and Tactics, That lead to Market leader of Ronagrow.
- Successfully Launch of Ronalac brands in Qatar , Lebanon , Iraq and Oman.
- Successfully Training of Ronalac brands for teams Qatar , Lebanon , Iraq and Oman.
- Successfully Launch Exceeda in Saudi and Lebanon.
- Effectively setting marketing strategy and Tactics, That lead to 100% Growth for IMS of Exceeda.
- Victorious Megatop as Omega 3 in the challenging market of Saudi Arabia.
- Effectively acquired IMS of (20% Growth) of Pediatric products with improved margin 50%.
- Demonstrate high level of managing Product Recall.
- Strong implementation of smart business principles that provide high sales of expensive products in a low cost environment.
- Effectively facilitating product knowledge training sessions for the sales force around the Kingdom of Saudi Arabia.
- Providing creative new media for customer's knowledge in the form of presentations and detailed aid about Ronalac Gentle & Ronalac LF.
Field force Supervisor
Ronesca company
06.2012 - 01.2014
- Reporting to National Sales Manager.
- Managing 5 medical reps in western region.
- Team building as well as team motivation and development.
- Maintain and strengthen relationship with key opinion leaders and monitor competition trends and activities.
- Planning for new products launch as well as line extension.
- Rebuilding the trust of the customer western (Tamime,Talalqotb,Al Emad,Al Andalusia, Al wasefa, Al mutaheda,Al egaba, Alnoor,saba,…etc)
- Introducing the company products in the Important key account (Al Abeer, Asrar,New Jeddah,Old Jeddah,Hay al jamea,United doctor,Al sade, Bashraheel,Al sheaf, Bdaer Aldin…..etc).
- Rebuilding the trust of the customer southern (Alomies , Fifa , Altawen almal , Hospitals & plyclincs in Khamis and abaha and Jazan …..etc).
- Achieving new products launches as well as line extension for example Exceeda and Bright infant.
- Building A strong team.
- Coaching the team for performance development.
- Achieving target.
Senior Medical Representative
Pfizer
Jeddah
04.2008 - 05.2012
- Reporting to Regional Sales Manager.
- Lead the team in Jeddah.
- Managing Cardiovascular and anti-infective products.
- Maintain and strengthen relationships with key opinion leaders and monitor competition trends and activities.
- Lead the team of Jeddah 3 medical reps.
- Rebuilding the trust of the customer western (Aljedani group, Golil, Bakhs Hospital, Tamime,Talalqotb,Al Emad,Al Andalusia, Al wasefa, Al mutaheda,Al egaba, Alnoor,saba,…etc).
- Introducing the company products in the Important key account (Al Abeer, Asrar,New Jeddah,Old Jeddah,Hay al jamea,United doctor,Al sade, Bashraheel,Al sheaf, Bdaer Aldin…..etc).
- Skillfully secured Lipodar orders to achieve sales plan.
- Keeping key customers in excellent relationship with Dar Aldawa.
- Effective communication with finance, Material and marketing departments to facilitate business operations and enhance optimal customer service without compromising profit.
- Achieving Target.
Senior Medical Representative
Pfizer
07.2005 - 03.2008
- Promoted: FELDENE, CEFOBID, ZITHROMAX, UNASYN, NEURONTIN, VIAGRA, CELEBREX, CARDURA, LYRICA, PROVERA & DESTONIX.
Medical Representative
Pfizer Egypt Company
Alex Area
12.2002 - 06.2005
- Promoted Antibiotic, NSAIDS, GUT, CVS and CNS products.
- Build a good rapport with KOL customer.
- Successful launch of Lyrica, Cardura xl and Viagra.
- Achieving my target during this period.
Education
MBA - Marketing Management Process
Cambridge Kipp University
02.2014 - 03.2016
Graduate - Pharmaceutical SCIENC
ALEXANDRIA UNIVERSITY
Alexandria 09.1996 - 05.2001
Skills
- Positive Sales Outcome
- Confident
- Motivated
- Reliable
- Market Analysis
- Sales Promotion
- Huge Experience in Sales
- ROI optimization
- Sales funnel management
- Analytical reporting
- Team coaching
- Vendor negotiation
- Budget management
- Brand development
Custom
True
Personal Information
- License: Driver's License in KSA
- Citizenship: Egyptian
- Gender: Male
- Marital status: Married
Languages
English
Advanced
Timeline
Sales and marketing manager
Banaja
10.2021 - 07.2025
Brand Manager
Biotech Gulf
05.2017 - 10.2021
MBA - Marketing Management Process
Cambridge Kipp University
02.2014 - 03.2016
Product Manager
Ronesca Pharma & Nutrition Gulf region
01.2014 - 04.2017
Field force Supervisor
Ronesca company
06.2012 - 01.2014
Senior Medical Representative
Pfizer
04.2008 - 05.2012
Senior Medical Representative
Pfizer
07.2005 - 03.2008
Medical Representative
Pfizer Egypt Company
12.2002 - 06.2005
Graduate - Pharmaceutical SCIENC
ALEXANDRIA UNIVERSITY
09.1996 - 05.2001
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