MOHAMED KHALIFA
Fitness Operations Lead
Tabuk
Summary
Dynamic fitness operations leader with over 15 years of experience in recreational management, group fitness instruction, and personal training. Proven track record in spearheading multi-community wellness programs, managing large teams, and driving operational excellence. Expertise in strategic program development, event management, and customer engagement, complemented by a strong foundation in strength and conditioning and health promotion. Committed to delivering innovative fitness solutions that enhance member experiences and support sustainable business growth.
Overview
14
14
years of professional experience
8
8
Certifications
3
3
Languages
Work History
Recreation Fitness Operations Lead
Neom Communities
02.2022 - Current
- Lead fitness operations across 4 communities, overseeing recreational programs, fitness activities, and sports competitions, resulting in 30% increase in member engagement.
- Managed and mentored 20+ fitness coaches and coordinated with 100+ recreational staff, improving team performance and service delivery.
- Designed and implemented innovative fitness events and monthly challenges.
- Ensured 100% compliance with health and safety standards, fostering an inclusive and safe environment for all members.
- Implemented performance review system, providing actionable feedback and driving 15% improvement in staff productivity.
- Optimized daily operations, maintaining exceptional customer satisfaction.
Group Fitness Instructor
Neom Community
06.2019 - 02.2022
- Delivered diverse group and individual fitness classes; Boot-camp, HIIT, Kettle-bell, SYNRGY360, Strength & Conditioning, Core Strengths, TRX Functional, Mobility Flow)
- Managed group fitness classes of up to 50 members.
- Provided personal training and goal-setting sessions to help clients achieve fitness objectives and improve health outcomes.
- Introduced innovative group fitness programs and monthly challenges, increasing class participation by 30%.
- Supported community sports and fitness events.
- Ensured safety and emergency readiness by performing CPR and first aid when required.
Fitness Coach / Duty Manager
FOX Academy-Gymnastics
04.2016 - 01.2018
- Supervised fitness team operations, managed schedules, and ensured smooth facility performance..
- Developed and delivered diverse fitness programs and aerobics classes tailored to member needs.
- Oversaw membership processes and enforced health & safety protocols.
- Conducted staff training and workshops to enhance skills and service quality.
- Created engaging fitness challenges and transformation programs and resolved member inquiries and complaints promptly, ensuring a positive experience and maintaining high satisfaction levels.
Personal Fitness Trainer (Freelancer)
H2O Gym & Spa
01.2012 - 03.2015
- Led fitness team operations and ensured a safe, professional workout environment aligned with brand standards.
- Delivered PT sessions and customized fitness programs to help clients achieve their goals.
- Promoted and sold personal training packages, consistently exceeding monthly sales targets.
- Delivered tailored training programs and group classes to drive client results and retention.
- Managed daily operations, scheduling, scheduling, and reporting to maintain high productivity and service quality.
Education
Bachelor of Laws (LLB) - General Law
Cairo University
Cairo, Egypt06.2017
MBA - Sports Management
International Business Academy of Switzerland (IBAS)
Zug, Switzerland 04.2001 -
Skills
- Leadership Styles & Strategic Decision-Making
- Team Leadership & Staff Development
- Coaching & Mentorship for Fitness Professionals
- Event Planning & Sports Competition Coordination
- Gym Operations, Scheduling & Program Development
- Quality Assurance & Client Engagement & Needs Analysis
- Strength & Conditioning Programming
- Health & Safety Compliance
- Marketing Strategies for Membership Growth
- Motivational attitude
Certification
CPD/ALISON – Diploma in Sports Coaching – 2023-08
Timeline
Recreation Fitness Operations Lead
Neom Communities
02.2022 - Current
Group Fitness Instructor
Neom Community
06.2019 - 02.2022
Fitness Coach / Duty Manager
FOX Academy-Gymnastics
04.2016 - 01.2018
Personal Fitness Trainer (Freelancer)
H2O Gym & Spa
01.2012 - 03.2015
MBA - Sports Management
International Business Academy of Switzerland (IBAS)
04.2001 -
Bachelor of Laws (LLB) - General Law
Cairo University