Mohamed Nouh
Saudi Arabia, Riyadh
Summary
Highly accomplished and results-driven Head of Growth & Marketing with over 6 years of experience in leading diverse marketing teams and driving exceptional growth through innovative strategies. Experience in digital marketing, A/B Testing, social media, SEO & ASO, influencer marketing, CRM, and data analytics.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Head of Growth & Marketing
Tweeq LLC (Fintech)
11.2022 - Current
- Leading cross-functional marketing team, overseeing all aspects of digital marketing, social media, CRM, growth strategy, budgeting, promotions, and analytics
- Implemented growth strategies that grew customer base by 625%
- Achieving & maintaining customer acquisition cost (CAC) under 1$
- Established CRM system along with marketing automation & customer segmentation strategies, resulting in 44% increase in customer retention rate
- Managing digital & influencers advertising in-house across Google, Facebook, Instagram, TikTok, Twitter, Snapchat & App Stores
- Managing organic marketing channels including social media, SEO, ASO, blogs, referral programs, push notification, email & in-app ads
- Overseeing preparation of marketing copy, images, videos, emails, and other collateral.
- Generating & Analyzing reports to identify trends, patterns, and campaigns performance, and translate data into meaningful insights.
- Excellent experience with marketing, CRM, data analytics & Attribution tools such as Google ads, Facebook Ads, TikTok Ads, Snapchat Ads, Twitter Ads, Google analytics, BiqQuery, Moengage, Braze, Hubspot, Adjust & Branch
Head of Growth & Marketing
Capiter LLC (E-commerce & Fintech)
01.2022 - 09.2022
- Managed cross-functional marketing team, overseeing all aspects of digital marketing, social media, CRM, marketing & growth strategy, budgeting, promotions, and analytics
- Developed and executed comprehensive digital marketing strategy that consistently targets, resulting in 280% YoY growth in revenue
- Established CRM systems and customer segmentation strategies, driving customer retention rates up by 40%
- Executed customer personalization strategies that increased app traffic by 32% & increased revenue by 12%
- Business reached $450m of ARR and +8,000 daily active customers.
- Working with Product Managers, Developers, UX/UI Designers & Researchers to optimize the conversion rates (CRO) on mobile app to create a best-in-class digital experience
Growth Manager
Capiter LLC (E-commerce & Fintech)
01.2021 - 12.2021
- Managing all digital marketing efforts using omni-channel strategy for paid, organic & mobile channels to acquire, activate, engage and retain customers
- Grew active user base by 380% and increasing avg. order value by 15%.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Managing content creation strategy for creative assets and messaging across all marketing channels and app landing pages to ensure consistent brand experience across all touchpoints
Senior Growth Lead
Capiter LLC (E-commerce & Fintech)
05.2020 - 12.2020
- Managed execution of day-to-day marketing campaigns and marketing automation across paid and organic digital marketing channels via paid advertising platforms & CRM tools (Google ads, Facebook & Instagram Ads, WhatsApp, SMS marketing, Push notification & In-App advertising)
- Created detailed reports on campaigns performance & customer insights monitoring the performance of marketing funnels to optimize low performing campaigns and identify key growth opportunities
- Managed digital marketing budget, commercial planning & promotions strategy.
Growth Hacker
SWVL (Ride Hailing)
03.2018 - 09.2019
- Executed digital & performance campaigns to activate & retain new and churned users
- Reached monthly acquisition rate of 450K customers
- Implemented RFM segmentation to ensure relevant targeting and decrease costs
- Collaborated with Product Managers on setting necessary product requirements and priorities.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Live Ops & Quality Control Manager
SWVL (Ride Hailing)
08.2017 - 02.2018
- Managed smooth functioning of live operations by resolving customer issues and addressing complaints for enhanced satisfaction.
- Guaranteed all bus rides are following planned schedule
- Managed team of +10 Quality Specialist.
- Determined quality department standards, practices, and procedures.
- Followed quality standards and procedures to minimize errors and maximize customer satisfaction
Education
Bachelor of Business Administration - Business Administration
Suez Canal University
EgyptSkills
- Digital Marketing
- Data Analytics
- SEO & ASO
- Influencer Marketing
- A/B Testing
- CRM
- Team Leadership
- Commercial Planning
- Growth Strategy
- Budgeting and Allocation
- SQL
Certification
-
Google Ads Certifications (Search, Display, Video, Shopping & Apps)
-
Advanced Google Analytics
Timeline
Head of Growth & Marketing
Tweeq LLC (Fintech)
11.2022 - Current
Head of Growth & Marketing
Capiter LLC (E-commerce & Fintech)
01.2022 - 09.2022
Growth Manager
Capiter LLC (E-commerce & Fintech)
01.2021 - 12.2021
Senior Growth Lead
Capiter LLC (E-commerce & Fintech)
05.2020 - 12.2020
Growth Hacker
SWVL (Ride Hailing)
03.2018 - 09.2019
Live Ops & Quality Control Manager
SWVL (Ride Hailing)
08.2017 - 02.2018
Bachelor of Business Administration - Business Administration
Suez Canal University
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