Summary
Overview
Work history
Education
Skills
Interests
Languages
Timeline
Generic
MOHAMED  RADWAN

MOHAMED RADWAN

Dammam,Saudi Arabia

Summary


Having 13 years of experience in marketing, I am a simple person, I work to live and love my work and spend most of the time trying to be a member of success in the community in order to achieve my goals for self-development and success and fame and also earn money, always tend to form a predominantly friendly and cooperative team In order to achieve the target that meets the needs of the consumer and also serves the vision of the owner.

Responsibilities includes: Discovery and development of new projects, creation and definition of the brand through (innovation - creation) planning and management of marketing in coordination with sales management and data analysis for strategic alignment with the market strategy to overcome competitors and enhance the market value of the product and the brand in line with the company's

Overview

14
14
years of professional experience

Work history

Supervisor

Marketing @ City Stars Mall
Cairo, Egypt
10.2009 - 01.2011
  • Responsible for preparation and development of marketing and sales plans in entertainment areas of the mall and follow-up implementation
  • Supervising the development of promotions, advertising and sales offers in coordination with other departments
  • Continue to contact ad agencies and make agreements with them to implement advertising campaigns
  • Monitor and evaluate the performance of employees and improve their skills and development .

Marketing Officer

Fun King Dam - Sun City Sheraton
Cairo
03.2011 - 08.2012
  • Responsible for organizing festivals and Events
  • Responsible for marketing and organizing trips
  • Responsible for preparing the marketing plan
  • Responsible for public relations in entertainment cities
  • Responsible for the marketing agenda and advertising plans .

Assistant marketing manager

Abdullah Al - Othaim Group
Riyadh, Riyadh Region
11.2012 - 09.2017
  • Center management - areas to include sales and footfall forecasting & reporting and general issue's
  • Develop individual marketing campaigns for retailers as required
  • Incorporate online activities with of ine marketing promotions
  • Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature
  • Leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units - new store openings, launches, events, changes to procedures, staff newsletters
  • Conceptualized and launched several promotional campaigns for increasing footfalls and achieving revenue targets using a blend of print, television, outdoor, digital & social media, electronic media and SMS media
  • Envelope branding and marketing strategies for the company
  • Develop an annual marketing plan in conjunction with the sales dept
  • This should detail the year's activity to meet agreed company objectives Establish policies and procedures for marketing dept
  • Teams to work on along with other departments
  • Innovating new brand strategies to target different segments that generate high sales/pro ts for the business
  • Creation and management of marketing programs and calendar
  • Manage the relationships with media, creative agency and other suppliers
  • Reacting upon customer complaints and comments Execute all level of marketing support...(i.e
  • Online banners social media promotions, print, etc
  • Conceived and implemented focused promotions for brands:
  • Special offers, co-promotions
  • Event linked to Ramadan and other festivals
  • Spearheaded the launch of brands like Saffori Land, Snow City, My
  • Town, Action Zone and Splash Water Park
  • Establish and set pricing policies for business along with pricing committee
  • Develop branding and marketing strategies for the company
  • Develop an annual marketing plan in conjunction with the sales dept
  • Develop branding and marketing strategies for the company
  • Develop an annual marketing plan in conjunction with the sales dept
  • This should detail the year's activity to meet agreed company objectives
  • Innovating new brand strategies to target different segments that generate high sales/pro ts for the business
  • Creation and management of marketing programs and calendar
  • Manage the relationships with media, creative agency and other suppliers
  • Reacting upon customer complaints and comments Execute all level of marketing support
  • (i.e
  • Online banners social media promotions, print, etc...)
  • Conceptualized and launched several promotional campaigns for increasing footfalls and achieving revenue targets using a blend of print, television, outdoor, digital & social media, electronic media and SMS media .

Head of marketing

Bawabet Al Marah Company
Riyadh, Riyadh Region
12.2016 - 10.2021
  • Arabia - Riyadh
  • Planed & executed grand opening for 2 family Entertainment
  • Centers
  • Create system, procedures and media guide for the Business
  • Management: marketing, production and designers
  • Plan and implement marketing strategy including advertising and
  • PR Market study & Competition situation analysis
  • Plan advertising & promotional campaigns marketing research, product mix, solutions generation, pricing
  • Operation Management: coordinating with branch managers
  • Event management
  • Select and manage advertising agencies Recruit, manage, train and motivate direct reporting staff
  • According to company procedures, policy and employment law
  • Manage relevant reporting of management and nancial information for the departments. Maintain and Develop corporate image and reputation, and protect and develop the company brands
  • Preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders
  • Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations
  • Budget management of campaigns in line with overall marketing budget
  • ROI analysis required on each promotion and fed back to business owners
  • Annual Research plan and requirements
  • Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications
  • Develop and manage relationships with retailers, head of ce, suppliers, retained agencies - ensuring cost ef ciencies and brand guardianship is achieved at all times
  • Co-ordinate retailer newsletters and look for methods to improve communication via other mediums .

Senior marketing specialist

Hwadi Co., Ltd
Riyadh, Riyadh Region
03.2022 - Current
  • Developed and executed sales promotions, increasing revenue through targeted campaigns.
  • Executed marketing campaigns to promote brand visibility and drive engagement.
  • Oversaw email marketing campaigns, optimising content and delivery for maximum impact.
  • overseeing the work of external consultants, , videographers and online platform vendors
    • Track and measure the effectiveness of marketing efforts and strategies Perform extensive quantitative and qualitative market research to implement data driven marketing campaigns and meet organization-wide strategic goals
    • Work closely with the Marketing Director to support the organization’s growth by developing content marketing and demand strategies that drive awareness and engagement
    • Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities
    • Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels

Education

Bachelor of Language & Translation-Chinese Language

Al-Azhar University

Skills

  • AREAS OF EXPERTISE
  • Market Positioning
  • Brand development
  • Marketing and advertising
  • Market analysis
  • Campaign management
  • Budgeting
  • Agenda Offers & Events
  • Public and Media Relations
  • Marketing, Sales, Operation, Creative, and Projects/Business Development

Interests

HOBBIES & INTERESTS , Football Reading Travelling Develop understand and communicate relevant retail trends to

Languages

Arabic
Advanced
English
Upper intermediate

Timeline

Senior marketing specialist

Hwadi Co., Ltd
03.2022 - Current

Head of marketing

Bawabet Al Marah Company
12.2016 - 10.2021

Assistant marketing manager

Abdullah Al - Othaim Group
11.2012 - 09.2017

Marketing Officer

Fun King Dam - Sun City Sheraton
03.2011 - 08.2012

Supervisor

Marketing @ City Stars Mall
10.2009 - 01.2011

Bachelor of Language & Translation-Chinese Language

Al-Azhar University
MOHAMED RADWAN