Mohamed Osman

WOODS is a fast-growth F&B and Retail investment firm.

Led the expansion and growth strategy of a multi-disciplinary company, full ownership of P&L, performance management, and new project executions, formulating strategy and planning, a cross-functional, multi-tiered operations team; encompassing Sales, Marketing, Finance, Procurement & Logistic, and Production to fuel business growth and develop revenue-generating channels of distribution.

• Drove OPEX optimization by reducing OPEX by 20%, DSO by 61.5% (37.5 days), and DSI by 27% (42.0 days). Completed eight main projects, including new branches, digital transformations, rebranding, online stores, staffing, renovations, and organizational restructuring.
• Reduced customer acquisition costs (CAC) by 15%, improved customer retention (CRR) by 30%, churn rate by 3%, and (CVR) by 23% EO PY2022.
• Developed and implemented expansion strategies that increased the active customer base by 4x over six months and ensured its strong presence in the market.
• Orchestrated experiential marketing, on-premise, off-premise sampling, marketing events, and promotions, widened brand exposure, on track to reach 1,200 customer samples in < 6 months; 20% below budget.
• Implemented product awareness campaigns, reinforcing brand strategy and equity through advertising, sales promotion, public relations, and direct marketing, resulting in a record 52% boost in annual revenues.

Anan is a leading Investment group operating across broad sectors, encompassing printing technology, packaging, furniture, and FMCG.

Responsible for setting overall sales development and marketing strategy, maximizing market penetration, and growing profitable transaction volumes.

• Transformed the P&L from an SR. 2.0M loss to an SR. 2.5M profit in 24 months by analyzing and rectifying operational issues across key business areas, including project management, billing, collections, sales, and operations.
• Developed and implemented an expansion strategy that grew B2B active customer base 2.5x and ensured its strong presence within 12 months.
• Lifted annual sales by 20-25% for 6 consecutive years, maintaining a targeted GPM of 35-40% despite a declining market segment.
• Drove territory sales growth by 50% and positioned the company as #1 in the critical eastern region market within 2 years.
• Negotiated and constructed six exclusive distribution agreements with global manufacturers. Contributing to a 135% growth in digital product sales over a three-year period.
• Pioneered a new customer loyalty program [Elite / Elite+], significantly increasing revenue, CVR, and reduced CAC.

Hoshan Group is a leading provider of workplace solutions. Operating across diverse sectors, including Office automation, Information & Communication Tech. (ICT), Furniture, Audio Visual, and Stationery

Responsible for leading a team of Account Managers selling Office automation Products and Solutions through Channel Partners and interacting directly with Commercial and Enterprise customers.

• Revitalized a declining business into positive growth by diversifying the company's activities to more profitable lines of products and introduced new market segments and business models, shifting to multi-channels, and cultivating new revenue streams, resulting in fueling sales growth of 120% within two years.
• Introduced new product portfolios to the market, including Managed printing service, MFPs, Color printing, LFP, VoIP, Smart screens, money counting & processing sys, Rotary Storage, and Filing Cabinets.
• Oversaw performance upscaling and coaching multifunctional/multi-tier teams of 40+ personnel to meet business demands. Achieved top-ranking territory in GPM for six consecutive years [2001 – 2007] (AAGR 38%).
• Achieved 45 % (approx.) market share growth from [2001- 2006] by acquiring new government, corporate, and SME accounts across all verticals, including BFSI, health care, and oil. Establishing long-term business relationships on C-Suite levels and KDMs.
• Negotiated and secured 5-year MPS LTA's massive contracts yielding SR. 70M & 30% GPM with high-profile accounts, e.g., NCB, ALJ-Toyota, SCE CO., and KFSH.
• Delivered a 15% CAGR compound annual revenue growth rate from 2005 through 2010. Surpassed sales targets for FY 2000-2013 by an average of 27%. Led rapid-fire launches of 28 products, generating SR 45M.
• Increased distribution channel revenues by 335%, a total of SR. 42M in 36 months.
• Organized over 300 marketing events, trade exhibitions, partners training sessions, and industry-wide meetings