Mohamed Safa

Regional Retail Sales Auto Lease & Personal Finance & Branch Manager

• Managing regional retail sales operations for Auto Lease, Personal Finance, and Corporate Finance portfolios.
• Leading and supervising a team of 17 Sales Advisors, ensuring achievement of monthly and quarterly sales targets and KPIs.
• Managing branch operations, customer service, and after-sales support to ensure high customer satisfaction and operational efficiency.
• Achieved exceptional business growth since joining the company:

Increased Auto Lease portfolio growth by 333%

• Increased Personal Finance growth by 267%
• Working closely with Sales Advisors to improve performance, close deals, and handle customer requests and exceptional cases.
• Leading Digital Sales initiatives for Auto Lease products and coordinating closely with the Marketing team on social media campaigns and customer SMS campaigns.
• Developing strong relationships with dealers and sub-dealers, introducing attractive offers and campaigns to increase sales and customer acquisition.
• Successfully expanded the dealer and sub-dealer network since joining the organization.
• Coordinating with dealers and sub-dealers to ensure smooth payment processing and operational support.
• Monitoring and analyzing KPIs, sales performance, and business development opportunities.
• Working closely with the Collection Team to resolve customer requests and support branch-level recovery operations.
• Driving customer retention and enhancing customer experience through proactive follow-up and relationship management.
• Preparing sales strategies, market initiatives, and promotional plans to maximize regional business performance.
• Supporting staff development through coaching, performance monitoring, and continuous training.

Additional Skills & Strengths

• Strong Leadership & Team Management
• Sales Strategy & Business Development
• Customer Relationship Management (CRM)
• Negotiation & Closing Skills
• Dealer Network Development
• KPI & Performance Analysis
• Digital Sales & Marketing Coordination
• Problem Solving & Decision Making
• Operational & Branch Management
• Excellent Communication & Relationship Building

Saudi Fransi Leasing Co (J-B). Financial Services KSA
Dealers & Sub-Dealers Relationship, Acquisition & Partnership Manager

• Leading all Dealers auto finance campaigns, and managing existing Lease Finance Products by developing and follow-up with all Dealers companies & Sub-Dealers to support sales and marketing of Saudi Fransi Co, with aspects related to policy and procedure improvement by focusing on achieving the desired target.
• Handle & executed Dealers & Sub -Dealers communications with Division Head Managers.
• Supporting the marketing departments of Saudi Fransi leasing Co. by negotiating with Dealers & Sub-Dealers to obtain attractive auto finance offers for clients.
• Equipping financing offers for retail, fleet, and IRR departments to assist the frontline sales.
• Provide Saudi Fransi leasing with auto finance campaign criteria calculations to use in ATL and BTL campaigns.
• Conduct market research and identify the best solutions.
• Work closely with the support financial service department to update the system with new/current criteria solutions.
• Responsible for completing contracts with Dealers & Sub-Dealers companies, in addition to internal coordination with the relevant departments.
• Manage financial transactions with the dealers & Sub-dealers, accurately processing payments, receipts, and refunds.
• Negotiate Rates with Dealers & Sub-dealers providing competitive Rates to meet sales targets.
• Analyse sales data to identify trends and areas for improvement, implementing strategies to boost performance.
• Collaborate with marketing team to create effective advertising campaigns that targeted key demographics.

Area Operations & Sales Manager Sasco Palm, KSA/Riyadh

Sasco Palm Convenience Stores

• Operational Leadership of the central Riyadh, Makkah road, Kharj Road Highway Regions consisting of 13-16 Stores within city, highway locations with an average weekly sales generation of 1.6m riyal
• Motivational leadership of a team of 86 including managers,cashiers and stockers
• Working collaboratively with store management teams to devise and execute strategies, business plans, targets and objectives designed to challenge teams and drive enhanced performance across multiple KPI metrics
• Accountable for all profit and loss monitoring and reporting at store and regional level
• Maintaining awareness and understanding of the industry landscape, competitor market and key profit drivers to augment area business development opportunities and overall profitability
• Optimizing multiplatform sales and marketing methodologies to drive customer portfolio growth
• Leading the regional team utilizing motivational management techniques,coaching and mentoring to empower teams and drive employee engagement and retention while supporting robust succession plans
• Utilizing analytical skills to collate and report management information and disseminate to senior teams
• Driving ongoing compliance with all regulatoy and company policies and procedures and driving a continuous improvement ethos working with quality control teams to implement process and policy updates in response to area issues.

• Operation and Implementation Manager at Duty Free King Khaled Airport Terminal 5 in Riyadh (Aer Rianta International) ARI
• Lead and Manage the opening of the Airport luxury travel department at terminal 5 Airport duty free Riyadh
• Leading and continuously developing all company current and future brands: Airport Luxury Travel (balli, paul &shark, hugo boss, mont blanc, tumi, etc….)
• Driving sales growth by working with duty Managers to manage, plan and achieve budgets, KPI's and stock management
• Analyzing and communicating sales, financial, inventory and all other aspects related to the business and putting down strategies for improvement accordingly
• Managing purchase orders with buyers, logistics, and merchandisers
• Developing pricing strategy, business plan and budget in Line with Corporate Strategy
• Defining and updating pricing section KPIs in Line with Corporate Strategy.

• Operation Manager at Eric Kayser Restaurant Granada Mall & Mango , Adolfo Domigues, Pepe Jeans Fashion Retails (Danah Group)
• Ensure guest services meet company standards to exceed customer satisfaction
• Respond to customer complaints and taking the appropriate action to solve the problem
• Recruiting and train staff through orientations with an ongoing feedback by conducting meetings and performances reviews
• Examine and write incident reports for customers and employees
• Closely monitor the safety of the Stores and Restaurant
• Oversee all financial areas including sales growth, cost management and profit growth
• Plan, direct and coordinate the operations of The Stores and Restaurant
• Ensuring and improving the performance, productivity, efficiency and profitability of the operating The Stores and Restaurant
• Coordinate, manage and monitor the works of The Stores and Restaurant
• Review financial statements and data to improve profitability
• Prepare and control operational budgets & yearly forecasts
• Improve & develop the processes and policies in support of organizational goals
• Organize recruitment and placement of required staff
• Establish organizational structures
• Delegate tasks and accountabilities
• Establish work schedules
• Supervise staff
• Monitor and evaluate performance
• Responsible for interviewing, recruitment, selection, and orientation trainings for the new staff, as being member of the recruitment committee for the company
• Ensure quality of foods, beverages, and services, Retails
• Manage quality and quantity of employee productivity
• Manage maintenance of equipment and machinery
• Provide technical support where necessary
• Plan and support sales and marketing activities
• Liaison with CEO for the development of strategic plans for operational activity
• Implement and manage operational plans
• Organizing stock and equipment, ordering supplies, and overseeing building maintenance, cleanliness and security
• Working to ensure standards of hygiene are maintained and that the Stores and Restaurant is complying with relevant health and safety regulations
• Ensuring high standards of customer service are observed at all times
• Implementing and instilling in their teams, company policies, procedures, ethics, etc.

• Contract Administrator/Specialist
• Analysis of subcontractor's claims
• Draft and reviews the contractual correspondences with subcontractors / suppliers
• Assist in the preparation of the contractual part of claims and reports
• Overviews the subcontractors / supplier's performance as compared to contract requirements
• Establish and maintain the contractual filing system to maintain documents and records
• Analyze main contract provisions, gathers and organizes documents and reports to Contract Manager (Projects)
• Works on closure of main contract / subcontracts / supply agreements
• Provide the Contracts Manager with information and documents required for contract's status reports of project
• Work with concerned parties to resolve contractual issues, claims and disputes
• Manages the performance of their team members
• Preparation of Cost Report
• Preparation of monthly Payment Application
• Subcontractor's Payment Certification
• Change Management
• Monthly and weekly report
• Material Procurement Schedule as per the Site requirements
• Preparation of measurement sheet for monthly payment application
• Cost/time impacts and claims
• Evaluating Sub-contract agreements
• Monthly cost value analysis / reconciliation
• Interim valuation
• Coordination between different contracts
• Handling office computer users
• Design document control programs
• As Site Supervisor / Executive: Working closely with the construction manager
• Attending weekly / monthly meetings with the managing manager to discuss site progress
• Managing work teams,materials,and equipment involved on site
• Supervise and inspect the work in progress ensuring its proper implementation and quality
• Entering and processing activity reports
• Making weekly and monthly tracking reports Preparing various reports and letters
• Daily manpower and summary Updating
• Follow Mobilization and De-Mobilization
• Creating Project initiation document and plans; executing projects,as per defined scope,schedule and budget
• Supervising and coordination all construction activities including finishes
• Ensuring project Materials and workman ship meets the project quality standardsand design requirements
• Organizingand coordinatingall Subcontractors activities
• Prepared clients and Subcontractor's financial report.

• Project Manager
• Controlling and Monitoring of Project resources to ahieve the project goals and optimizing the allocation of inputs necessary to meet project objectives
• Reviewing Subcontractors program submittals amd commenting upon technical and practical competence and fitness for purpose
• Coordination with construction and procurement departmnets
• Monitoring and reporting
• Follow up Financial Process
• Working as a manager of Contracts and Procurement
• Preparing progress reports
• Monitoring progress on site
• Review Project Scope and identify major risks
• Developing earned value analysis
• Prepare and review Cost and allowable reports
• Analyzing the manpower,equipment and material expenses to not affect profit Margin
• As Cost Control Manager: Controlled the Projects Cost
• Proper Reporting
• Proper Cost Allocation
• Cost vs Budget Comparison Report
• Monthly progress Reports
• Projects Cost Reporting System
• Cost vs Budget Analysis Reports
• As Operations Controller: Manpower & Equipment Allocation as per Projects Requirement
• Daily Project Production Collaboration
• Controlled Daily Project Operations.

• Assisted in managing catering operations through stock ordering and menu consultations.
• Supported daily food preparation and maintained overall kitchen cleanliness.
• Ensured adherence to high standards of food hygiene at all times.
• Handled food and beverage service while advising customers on meal options.
• Addressed customer complaints effectively to enhance overall satisfaction.
• Monitored food quality and ordered supplies as required.
• Coordinated menus for breakfast, lunch, and evening meals.
• Ensured staff compliance with hygiene practices and proper uniforms.
• Executed temperature testing of food and documented outcomes.
• Motivated team leaders to improve service standards and performance.