Mohamed Salim

Develop and execute marketing strategies to support brand growth and sales objectives.

Lead go-to-market plans for new product and brand launches across the Saudi market.

Manage integrated marketing campaigns (digital, trade marketing, POS, exhibitions).

Analyze market trends, customer insights, and competitor activity to drive positioning and pricing strategies.

Coordinate with sales teams to align marketing initiatives with revenue targets.

Manage marketing budgets and ensure optimal ROI on campaigns.

Oversee brand identity, communication guidelines, and promotional materials.

Measure campaign performance using KPIs and analytics, adjusting strategies as needed.

Build strong relationships with agencies, suppliers, and media partners.

Set sales targets, territories, and action plans to maximize market coverage and revenue growth.

Led and coached 9-member sales team, exceeding annual targets and driving 14.5% revenue growth.

Train and onboard new sales team members, ensuring strong product knowledge and selling skills.

Led the successful launch of 3 new home appliances brands in the Saudi market, generating sales exceeding SAR 13M .

Manage sales forecasts, pipelines, and reports for senior management.

Build and maintain strong relationships with key clients and strategic partners.

Collaborate with marketing, operations, and management to improve sales effectiveness.

Ensure compliance with company policies, pricing, and sales procedures.

Facilitated comprehensive training programs for new hires; ensured seamless integration into existing workflows.

Built strong relationships with transport companies, achieved better terms for freight forwarding services.

Liaised effectively with internal departments like finance and legal to resolve any discrepancies related to exports.

Identified potential areas of improvement.

Worked closely with sales team to understand client needs and expectations from the export process; enhanced customer experience significantly.

Oversaw daily logistics operations to enforce best practices.

Kept up-to-date on the latest import and export regulations to enforce compliance.

Handled complex customs declarations efficiently; reduced time taken for clearance processes.

Achieved and exceeded sales targets in line with client growth across all products and services.

Built long-term relationships with customers and generated referrals from existing clients.

Delivered professional sales presentations, creatively communicating product quality and market comparisons to prospective clients.

Streamlined sales process to enhance operational efficiency and productivity.

Managed client relationships from early stages of sales process through to post-sales.

Developed comprehensive reports of findings from in-depth market research.

Conducted market research to understand industry trends and competitors' strategies.

Collaborated with product development teams to align offerings with market demands.

Identify target projects that are compatible with nature and price of product.

Managed key accounts, ensuring high customer satisfaction rates and retention were maintained consistently over time.

Developed and implemented business strategies, securing a competitive edge in the market.

Conducted comprehensive competitor analysis for improved strategic planning.

Established strong customer relationships for enhanced loyalty.

Managed multi-channel advertising campaigns to support sales objectives.

General administration tasks such as maintaining records, opening post and sending letters to customers.

Developed successful partnerships with customers through outstanding levels of service for continued customer loyalty.

Boosted customer satisfaction scores to 18% in 2007.

Acquired 122 new customers through improved conversion techniques such as email follow-up messages.

Built and maintained productive relationships with internal and external C-level executives to facilitate business success.