MOHAMED SARHAN
Marketing & Trade Marketing
Jeddah ,Jeddah
Summary
22 years experienced Marketing Leader, dynamic, entrepreneur, dedicated and result oriented in Sales, Marketing, Trade Marketing & Business Development Professional with a track record of spearheading marketing teams and working closely with other departments from Regulatory, PV and supply chain. Develop, execute & improve original marketing campaigns translating corporate vision into actionable strategies for effectively turning around business. Highly skilled in formulating & implementing strategies pertaining to branding, operation and sales management in healthcare, pharmaceutical industry CHC/OTC/OTX domains. Adept at conceptualizing & launching targeted marketing initiatives for boosting sales & enhancing customer/consumer & patient acquisition. Proficient in designing global campaigns to execute key project deliverables, bolster market presence and at key brand building through market research, insight development, and consumer campaigns. Demonstrated capability of liaising with key stakeholders to direct product management initiatives and deliver compelling business value to customers & a devoted leader with the ability to motivate teams to deliver at peak performance.
Overview
15
15
years of professional experience
Work History
SALES MANAGER
SAUDI GERMAN HEALTH
04.2022 - Current
- Spearheading a total annual budget of 80M SAR
- Leading a team of 10 ( 2 Supervisors & 8 Sales Agents )Medical, Corporate, Governmental &
- Charity
- Generate sales to maximize the total branch revenue through medical referrals, corporate events to generate leads and annual service contracts
- To be the highest and unique healthcare service provider in Riyadh
MARKETING MANAGER / HEAD
PHARMIX PHARMACEUTICAL
05.2021 - 03.2022
- Team Leadership & Budget Management
- Spearheading a total annual budget of 12M SAR
- Led the developed and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry
- During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole
- Led the Trade Marketing plans & activation
- Define, implement and output of the digital strategy and plan, which manages the user experience throughout the customer decision journey, integrating relevant digital touchpoints
- Ensure that Digital is an integral part of the business & marketing plans
- To execute the company strategic plan through efficient tactical (operational) brand plan
- Controlling the P&L, Allocating the Budget per channel in align with the SMs
- Creating a panel of KOL's and professional speakers.
PORTFOLIO GROUP BRAND MANAGER CHC
CARE & DERMA
03.2018 - 05.2021
REGIONAL SALES BUSINESS MANAGER
PORTFOLIO WITH STA
01.2008 - 02.2013
- JULPHAR -
- KSA 1 CHC/OTC ( Adol, Calvitalis, Moxal, Rantag, Scopinal, Lubrimax, Maya, Heating, Profinal,
- Flash, Calyptus,……) 2 MEBO ( MEBO Oint, MEBO Dressing, Cutistar) Led by direct report Brand Manager 3 Derma-Gyne ( Gyno-Mikozal, Panderm, Alfacort, Betasone, Lovrak, Folicum &
- Feromax,…..)
- Responsibilities: Team Leadership & Budget Management
- Spearheading a total annual budget of 100m SAR
- Led the developed and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry
- During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole
- Led the Trade Marketing strategic plans & activation of ( 3Ds ) Distribution, Display & Detailing efficient implementation
- 3
- Led, Manage & Motivate sales team ( 3 Sales Managers , 5 Line Managers & 40 Med Reps)
- Ensure that Digital is an integral part of the business & marketing plans
- Spearheading a Brand Manager to execute the franchise strategic plan through efficient tactical (operational) brand plan
- Controlling the P&L, Allocating the Budget per channel in align with the SMs
- Creating a panel of KOL's and professional speakers
- Achievements:
- CHC team structure redeployment optimizing the resources (People & Portfolio)
- Efficient Trade Activation and Implementation of the 3Ds promotional model.
CATEGORY MARKETING LEAD
SANOFI CONSUMER HEALTHCARE
02.2017 - 03.2018
- 1 Wellbeing Category (Lactacyd) 2 Allergy & Cough Category (Telfast , Nasacort ( New launch) , Bronchicare , Rhinathiol & Mucosolvan) 3 GI Category ( Lanzor , Enterogermina & Buscopan ) Led by direct report Brand Manager
- Responsibilities: Team Leadership & Budget Management
- Spearheading a total annual budget of 20m Euro
- Led the developed and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry
- During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole
- Led the Trade Marketing plans & activation
- Define, implement and output of the digital strategy and plan, which manages the user experience throughout the customer decision journey, integrating relevant digital touchpoints
- Ensure that Digital is an integral part of the business & marketing plans
- Spearheading a Brand Manager to execute the franchise strategic plan through efficient tactical (operational) brand plan
- Controlling the P&L, Allocating the Budget per channel in align with the SMs
- Creating a panel of KOL's and professional speakers.
FRANCHISE MARKETING MANAGER
SANOFI CONSUMER HEALTHCARE
04.2016 - 02.2017
- 4
- Maximize and reinforce on the Launch result Enterogermina (Treatment for Diarrhea & Antibiotic associated diarrhea)
- From Q4, 015 (Launch quarter) 25% to 32% YTD July, 016 and currently we are 42% YTD July, 017
COUNTRY BRAND MANAGER
SANOFI CONSUMER HEALTHCARE
02.2013 - 02.2016
- Achievements:
- Double the MS% gain in Profenid from 0.7% 2013 to 2% YTD Oct, 2015
- Lactacyd grow by 5 times YTD Oct,015 vs 2012 with PPG 171% , MS 8% & Delta growth 102%
- Unique DTC Activity of Lactacyd Mall Activation ( Sampling ) in conservative culture like
- Saudi along with other activities direct to the females as 360 Campaign such ( Mobile
- Apps, Maternity sampling,..)
- Launch of Lactacyd Wipes
- Launch of Life Mark Syrup multivitamins.
Education
MBA - undefined
PRESTON UNIVERSITY SHARJAH
NOV 2008
BACHELOR - undefined
VETERINARY MEDICINE UNIVERSITY ALEXANDRIA
JUNE 1999
Skills
- Strategic Thinking
- Leadership
- Communication skills and networking ability
- Organization and planning skills
- Tactical Thinking
- Result Oriented
- Commercial awareness
- Innovation and Creativity
- Teamwork
- Act for Change
Accomplishments
- REGIONAL GULF BRAND MANAGER, BAYER CONSUMER HEALTHCARE - UAE
- Achievements:
- Mass Market Launch uplift Bayer OTC portfolio awareness
- Mass Market Launch UAE & Kuwait for our Products (Supradyn ,Redoxon Cal-C-Vita &
- Bepanthen) on Nov,2009
- Launching of Priorin N Hair Loss product in UAE , Kuwait & Bahrain
- Increased product line sales from 6 million Euro in 2006 to 13 million Euro our objective in 2010, more than 50% increase in Elevit pronatal, Redoxon, Rennie, Bepanthen,Canesten
- Gyn as market leader & Supradyn from rank #3 to # 2
- 2004 – JAN 08
- MED REP, BAYER CONSUMER HEALTHCARE - UAE 2000 – JAN 04
- MED REP, MACK – ALEXANDRIA
Additional Information
- ACTIVITIES , Marketing Communications 2010 Marketing Excellence 2009 Merchandising Training 2007 Time &Territory Management 2006 Advanced selling skills 2005 Presentation skills 2003 Basic selling skills 2002
Timeline
SALES MANAGER
SAUDI GERMAN HEALTH
04.2022 - Current
MARKETING MANAGER / HEAD
PHARMIX PHARMACEUTICAL
05.2021 - 03.2022
PORTFOLIO GROUP BRAND MANAGER CHC
CARE & DERMA
03.2018 - 05.2021
CATEGORY MARKETING LEAD
SANOFI CONSUMER HEALTHCARE
02.2017 - 03.2018
FRANCHISE MARKETING MANAGER
SANOFI CONSUMER HEALTHCARE
04.2016 - 02.2017
COUNTRY BRAND MANAGER
SANOFI CONSUMER HEALTHCARE
02.2013 - 02.2016
REGIONAL SALES BUSINESS MANAGER
PORTFOLIO WITH STA
01.2008 - 02.2013
MBA - undefined
PRESTON UNIVERSITY SHARJAH
BACHELOR - undefined
VETERINARY MEDICINE UNIVERSITY ALEXANDRIA
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