Traveling, exploring new cultures and destinations
Mohamed Shehata
Event Management & Exhibition Services Expert
Riyadh
Summary
Seasoned Event Management & Exhibition Services Expert with 15 years of proven success in planning, organizing, and executing high-profile events, trade shows, and exhibitions across diverse industries. Skilled in end-to-end project management, vendor negotiations, client relations, and team leadership, delivering seamless experiences that exceed expectations. Adept at combining creative vision with operational excellence to design impactful events that strengthen brand presence and drive measurable results. Recognized for a strong network within the events industry and a track record of delivering projects on time, within budget, and to the highest quality standards.
Overview
18
18
years of professional experience
1
1
Certification
2
2
Languages
Work History
Co-Founder and Managing Partner
Math Entertainment
01.2024 - Current
- Spearheaded the creation and development of the Math Entertainment brand, including visual identity, brand guidelines, and positioning within the Saudi entertainment and events industry.
- Directed the design, launch, and management of the company website and digital presence, ensuring alignment with brand strategy and client engagement objectives.
- Led the development of all marketing and communications materials, from corporate profiles to event pitch decks, establishing a strong and consistent brand voice.
- Built and managed a comprehensive event execution infrastructure, including the establishment and development of factory facilities to deliver large-scale event and exhibition projects in-house.
- Provided strategic leadership and long-term vision, shaping business direction, growth opportunities, and market positioning in a rapidly evolving industry.
- Established and led sales, operations, and management teams, implementing performance structures, KPIs, and professional development programs to ensure excellence at every level.
- Oversaw financial performance and governance, including budgeting, billing, collections, and risk management, to safeguard business continuity and profitability.
- Directed client acceptance and retention strategies, maintaining strict quality control across all services and ensuring client satisfaction on high-profile projects.
- Represented Math Entertainment at major trade shows, industry conferences, and international exhibitions, identifying trends and integrating innovative practices into company operations.
- Championed talent development and mentorship, nurturing future leaders, maintaining a collaborative team culture, and resolving conflicts effectively to preserve organizational strength.
- Achievements/Tasks
Co-Founder and Managing Partner
KUDOS EVENTS
11.2016 - 11.2023
- Provided strategic leadership and vision, driving the company’s growth and expansion in the events and exhibitions industry.
- Built and managed high-performing sales, operations, and management teams, ensuring alignment with company goals.
- Oversaw financial performance, including budgeting, billing, collections, and risk management.
- Directed client acceptance and retention strategies, ensuring quality control across all services.
- Led the management and development of the company’s factory facilities, enhancing in-house production capabilities for large-scale events and exhibition projects.
- Developed and implemented personnel policies, leading recruitment, retention, and employee engagement.
- Actively mentored partners and future leaders, fostering a collaborative culture and addressing performance issues effectively.
- Guided decision-making on insurance, benefits, and company-wide risk management.
- Stayed ahead of industry trends by attending global trade shows and exhibitions, bringing innovative practices to the business.
- Achievements/Tasks
Business Development & Public Relations Manager
Exotic Studio
08.2013 - 12.2015
- Developed and secured new business opportunities by establishing strong relationships with local and international clients.
- Led local and international sales operations, driving revenue growth and expanding market presence.
- Successfully implemented international projects in collaboration with global exhibition companies, managing the full cycle from project quotations and production details to on-site delivery.
- Built strategic partnerships by opening new cooperation opportunities with display solutions providers.
- Strengthened the company’s global presence by upgrading business networks and securing memberships in international exhibitions, associations, and federations.
- Directed brand development initiatives, including social media strategy and the enhancement of the company’s website and digital database.
- Achievements/Tasks
Sales Executive
Must Bee
07.2008 - 06.2013
- Successfully achieved sales targets while managing and supervising the full project lifecycle, from briefing the design team and coordinating production to overseeing the on-site experience and final delivery.
- Developed strong expertise in working with both local and international clients, providing tailored solutions across exhibitions, events, interiors, environmental and branding solutions, campaigns, kiosks, and POS activations.
- Gained extensive experience in organizing and executing both local and international exhibitions, ensuring seamless planning and delivery.
- Built strong knowledge and networks with international display solution providers, integrating innovative products into projects.
- Cultivated international relations and partnerships with sister companies and global collaborators through industry organizations such as IFES. Managed international projects end-to-end, including quotation requests, production oversight, on-site delivery, and billing processes.
Telesales/Customer Service Representative
Wasla contact center
06.2007 - 07.2008
- Managed inbound and outbound sales calls, promoting products and services to prospective and existing clients.
- Provided exceptional customer support, resolving inquiries and ensuring client satisfaction.
- Maintained accurate records of client interactions and sales activities.
- Achieved individual and team sales targets through effective communication and relationship-building.
Education
Bachelor’s Degree - Tourism Guidance
Alson high institute
06.2006
Skills
Strategic & Leadership Skills
Operational & Management Skills
Creative & Marketing Skills
Industry Expertise
Problem-solving
Decision-making
Analytical thinking
Business development
Certification
The International Academy of Arts, Media, and Creativity (2020)
Interests
Audio Production, Passion for sound design and multimedia
Photography, capturing visuals with attention to detail and aesthetics
Fitness, Maintaining discipline, energy, and resilience
Nutrition, Interest in health and wellness, supporting personal performance
Timeline
Co-Founder and Managing Partner
Math Entertainment
01.2024 - Current
Co-Founder and Managing Partner
KUDOS EVENTS
11.2016 - 11.2023
Business Development & Public Relations Manager
Exotic Studio
08.2013 - 12.2015
Sales Executive
Must Bee
07.2008 - 06.2013
Telesales/Customer Service Representative
Wasla contact center
06.2007 - 07.2008
Bachelor’s Degree - Tourism Guidance
Alson high institute
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