Mohamed Abdelfatah Saad Nasef

• Monitoring suppliers to verify performance and maintain smooth operations
• Managing sourcing projects, achieving optimum risk allocation and best value
• Deliver presentations to retailers and sales and marketing teams
• Built and nurtured productive client relationships to meet requirements
• Managing and negotiating contracts to achieve compliant, low-risk business transactions
• Monitoring market to capitalize on latest trends
• Used company insight platform to provide category updates and identify new product listing opportunities
• Maximizing category turnover through proactive management strategies
• Assessing current supplier database, seeking continued opportunities for growth and development
• Conducting competitor market analysis to identify new strategies and market trends
• Kept up to date with industry news and latest trends within assigned category
• Evaluated commercial risks and exposures to achieve favorable terms
• Coordinate store visits to maintain knowledge around retailer ranges and merchandising
• Track the shipping & freight charge with planners to get the goods on time with good LC
• Work on marketing activities plan (360 method) to ensure the visibility & increase the brand position in the market
• Tract the achievement with the sales team
• Obtain and maintain the profit margin for each brand.
• Manage large clients portfolio, prioritizing claims in line with complexity and demand.

• Sales team performance, providing effective training to help reach revenue and profit targets
• Analyzing sales to identify top-performing products
• Maintain regular contact and strong relationships with existing customers
• Develop and maintain effective account plans for all high value target accounts; acquire a thorough understanding of their needs and requirements, and propose solutions that meet their objectives
• Develop annual business plan and assist marketing team in strategizing marketing initiatives, promotions, and campaigns
• Analyzing sales data and develop the sales strategy that led to 40% revenue growth across the region
• Collecting customer and market feedback and reported information to company leadership.

• Spearhead efforts to achieve channel objectives, KPIs and targets at assigned key customers
• Create monthly sales forecast; identify new business opportunities within the region
• Focus on growing and developing existing clients, together with generating new business
• Plan, organize & execute promotional activities (Flyers, Catalogues, Space Rental, Branding Exposures, etc.) at respective channel across KSA
• Prepare and share business analysis (sales, display, activities, competition, etc) with management, sales team and other concerned departments
• Follow-up customer's sales target (monthly / quarterly / annually) as well as collection targets
• Handle and respond to existing products queries from clients quickly, effectively, and accurately
• Develop timely and accurate forecasts (volume and spend) for assigned accounts and revise throughout the year

• Obtain and maintain long-term key customers by comprehending their requirements
• Serve as the link of communication between key customers and internal team members
• Develop annual business plan and assist marketing team in strategizing marketing initiatives, promotions, and campaigns
• Develop and distribute the sales plan - regional wise, categories wise, product wise and customer wise
• Develop strategic initiative to tap new potential sales channels within respective channel domain in coordination with Branch Sales team
• Plan, organize & execute promotional activities (Flyers, Catalogues, Space Rental, Branding Exposures, etc.) at respective channel across KSA
• Follow-up customer's sales target (monthly / quarterly / annually) as well as collection targets with sales team

Highlights:

• Achieved 50% sales growth in 2014 and increased sales target by 100% for year 2015
• Developed healthy business relations with key clients like Panda, Danube, Bin Dawood and Manual and achieved 100% sales
• Got the best manager in 2015 (THE BOSS)
• Developed various marketing campaigns resulting in significant sales growth and market penetration
• Built and provided leadership to the to team of qualified merchandisers and sales professionals
• Led the team to achieve 84% collection target
• Efficiently managed product marketing activities including launching all product lineup to all customers

• Handled various key accounts (Panda, Bin Dawood, Danube, Manual, E-max, and C4) and dealer accounts (Ahmed Abdul Wahid,) on behalf of the company
• Created and exploited opportunities to promote and sell a portfolio of company products and services that meets the needs of existing and prospective customers to achieve the assigned sales objectives
• Developed effective strategy to sell Panasonic, Hoover, Simfer and Simi products and achieved sales target
• Assisted the supervisor in sales forecasting and developing strategies for sales and business growth
• Prepared and shared business analysis (sales, display, activities, competition, etc.) with key account manager and concerned departments to facilitate effective decision making
• Focused on optimizing sales of company products, while meeting and exceeding performance targets
• Developed and maintained healthy business relations with area customers, ensuring complete customer satisfaction

Highlights:

• Successfully achieved monthly and yearly sales and collection targets
• Strategically acquiring various new customers while increasing customer base by 20% on yearly basis
• Created new sales record in 2011 - 2012 by generating more than 120% growth in sales
• Reinvigorated product line through new product introductions
• Increased market penetration by generating great brand awareness
• Consistently delivered high quality customer service to the existent and potential customers
• Received Employee of the Year Award for 2011 and 2012
• Built and developed strong and qualified merchandisers team to achieve business objectives