Mohamed Ali El Baba
Jeddah,Saudi Arabia
Summary
Energetic professional with talent for strategic planning and market analysis, leveraging strong communication and negotiation skills. Expertise in driving product performance and fostering relationships with key stakeholders. Committed to achieving significant growth and enhancing category profitability.
Offering strong background in managing product categories within FMCG, supported by strong analytical and organisational skills. Knowledgeable about market trends, consumer behaviour, and effective stakeholder communication. Ready to use and develop strategic thinking, data analysis, and team collaboration.
Overview
13
13
years of professional experience
Work history
National sales manager
Tamer Arabia
Jeddah, Mecca Region
01.2025 - Current
- Led negotiations on large-scale contracts, securing lucrative deals.
- Managed a diverse team of sales professionals to achieve optimal performance.
- Coordinated successful sales events for greater brand exposure.
- Strengthened customer relationships with regular engagement initiatives.
- Developed innovative sales strategies for improved market presence.
National key account manager
Tamer Arabia
Jeddah, Mecca Region
01.2022 - 12.2024
- Improved client retention with effective communication and problem-solving techniques.
- Achieved an improved revenue stream by developing long-term client partnerships.
- Delivered significant sales growth by implementing strategic plans.
- Established strong relationships with key stakeholders to secure business longevity.
- Coordinated with other departments for smooth operation, increasing overall efficiency.
District manager
Tamer Arabia
Riyadh, Central Region
11.2020 - 12.2022
- Handled escalated customer complaints, safeguarding customer satisfaction.
- Facilitated regular meetings with store managers, ensuring alignment of objectives.
- Managed multi-site operations to ensure seamless business continuity.
- Developed training programs for staff skill enhancement.
- Launched employee recognition schemes which boosted morale and productivity.
- Approached new tasks and projects with enthusiasm and passion, increasing employee motivation and morale.
- Expanded client bases by building lasting relationships to grow profit.
- Increased sales by rolling out new promotional strategies across regional shops.
- Improved district performance by implementing strategic plans and policies.
Business unit manager
Tamer Arabia
Jeddah, Mecca Region
08.2018 - 11.2020
- Developed and executed strategic plans for enhanced business performance.
- Drove customer satisfaction levels upwards with proactive service improvement initiatives.
- Championed change management practices, facilitating smooth transitions during restructuring periods.
- Led business development initiatives for increased market penetration.
- Launched new product lines contributing considerably to revenue diversification efforts.
- Delivered consistent results through dynamic leadership and team management skills.
- Drove profit growth with cost reduction measures.
Trade marketing manager
Tamer Arabia
Jeddah, Mecca Region
06.2015 - 11.2018
- Choose appropriate channels for product promotion, maximising reach.
- Boosted sales by implementing targeted promotional activities.
- Streamlined distribution process, enhancing product availability at retail outlets.
- Created compelling sales presentations, resulting in increased retailer buy-in.
- Collaborated with sales team to develop impactful sales collateral.
- Developed successful trade marketing strategies by analysing market trends and consumer behaviour.
- Strengthened brand image with well-organised trade shows and exhibitions.
- Conducted regular competitor analysis to stay ahead in the dynamic marketplace.
- Improved brand visibility through creative in-store promotions and effective point-of-sale displays.
National Van Manager
Tamer Arabia
Jeddah, Mecca Region
03.2016 - 06.2017
- Developed accurate sales forecasts for improved strategic planning.
- Supervised project timelines for timely completion.
- Streamlined communication channels, enhanced internal information flow.
- Cultivated strong relationships with clients to secure repeat business.
- Fixing the weekly car coverage from the warehouses to make sure not to have any missing items during the daily route plan in which it will fix the availability
Team leader
World Vision
South, Lebanon
01.2013 - 03.2015
- Developed strategies for improved performance level across the team.
- Fostered a high-performing environment to drive productivity and quality.
- Coordinated daily tasks, ensuring smooth workflow within the team.
- Handled employee grievances professionally, minimizing potential workplace disputes.
- Devised actionable plans towards achieving set business objectives within deadlines.
- Led project coordination, resulting in timely delivery.
- Reduced staff turnover with an effective motivation strategy.
Education
Bachelor of Business Administration - Business Management
Rafik Hariri University
Chouf - Lebanon 09.2009 - 03.2013
Masters in Global Business Administration - Global Business Administration
Lebanese American University
Beirut-Lebanon 12.2023 -
Skills
- Team leadership and Management
- Product knowledge assimilation
- Key account handling
- Negotiation skills
Languages
English
Fluent
Arabic
Native
Timeline
National sales manager
Tamer Arabia
01.2025 - Current
Masters in Global Business Administration - Global Business Administration
Lebanese American University
12.2023 -
National key account manager
Tamer Arabia
01.2022 - 12.2024
District manager
Tamer Arabia
11.2020 - 12.2022
Business unit manager
Tamer Arabia
08.2018 - 11.2020
National Van Manager
Tamer Arabia
03.2016 - 06.2017
Trade marketing manager
Tamer Arabia
06.2015 - 11.2018
Team leader
World Vision
01.2013 - 03.2015
Bachelor of Business Administration - Business Management
Rafik Hariri University
09.2009 - 03.2013
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