MOHAMED A MAGED ASHMAWY

MAIN OBJECTIVES

Job Responsibilities:

• Second Line Manager, reporting to Sales & Marketing Director GCC.
• Responsible for all business operations within the unit including Sales & Marketing functions, Forecasting and P&L.
• Member of the Company Board of Directors.
• Responsible of Gastro Unit business in Saudi Arabia.
• Leads a team of Supervisors, District Managers & Product Managers.
• Shape the culture of performance, empowerment, accountability, innovation, customer focus and execution.
• Building, leading and developing well-functioning sales and marketing teams to drive pharmaceutical business, implement key strategies and enroll key projects in the assigned markets.
• Established regional processes to facilitate the team work ,endorse business excellence and flawless execution of the strategic directions and plans
• To deliver the sales targets for a given portfolio of brands within a defined geography, by ensuring full understanding and execution of Brand, Customer and Account Plans and tactics.
• Lead and motivate a team of sales supervisors &representatives, including recruitment, training, development and the management of performance to ensure that they are motivated and equipped with the knowledge, skills and support to perform and execute effectively.
• Shape the culture of performance, empowerment, accountability, innovation, customer focus and execution.
• Establishing the base for existing products and preparing for the Launch of new products.
• Identifying key growth factors responsible for stretching both In-Market and To-Market sales in relation to the company strategy and requirements.

• 1 . Net trade sales, In-market sales follow up , Portfolio management and Profitability
• 2. Development of high potential staff & second line leaders.
• 3. Keeping an excellent company Image within the key customers.
• 4. Compliance with R. Ph. guidelines , Policies , regulations & local laws
• 5. Role model of Leadership.

• Set the unit overall objectives (growth, market share.) In line with global company objectives.
• Leads & communicate short-term and long-term vision for marketing strategies across multiple geographies and multiple disease states.
• Setting required budget and aligning them with the priority products.
• Recruiting and retaining the best talents.
• Reviewing and approving marketing activities.
• Develop subordinates and preparing successors.
• Build, motivate and develop marketing and sales talents across the unit.
• Resource optimization.
• Maintaining contact with the market & key customers.
• Manage the unit for a compliant profitable growth
• Liaise with other functions (finance, MAF, etc)
• Liaise with distributors to make sure that, sales are meeting with the forecast while maintaining adequate inventory level.
• Monitoring sales progress and expenses.
• Creating harmony among various functions / people.
• Ensuring proper communication between unit members and other units.
• Search for business opportunities and business development.
• Ensuring that policies are adhered to in the unit.
• Charge and motivate team to achieve the unit objectives.
• Lead others by setting objectives giving encouragement and modeling behavior.
• Following up R. Ph. policies and procedures
• Comply with local laws & Policy.
• Report Adverse Event & product quality complaints as per R. Ph. Pharmacovigilance guidelines.