Mohamed Ibrahim Abdallah Opera
Cairo,Egypt
Summary
Results-driven professional leveraging problem-solving skills to overhaul, improve and refine business practices. Strategic thinker with advanced analysis skills. Confidently tackles large scale challenges, prioritising greater organisational efficiency.
Pragmatic leader eager to contribute to organisational growth and development. Applies knowledge of industry best practices and business needs to devise innovative solutions. Active listener with commitment to driving corporate success.
Motivated CCO with more than 15 years of experience, recognised for assessing operational needs and developing solutions to save costs, improve revenues and drive customer satisfaction. Resourceful and well-organised with excellent leadership and team-building record.
Overview
22
22
years of professional experience
1
1
Certification
Work history
Commercial Consultant
Sela KSA
BLVD World
08.2023 - Current
- Analyzing previous commercial model for 1st season, and setting new potential targets and revenue streams
- Converting commercial strategies and business models to match the new approved targets
- Building new commercial rights to offer for the Sales, Media & Sponsorships teams
- Generating more business opportunities & partners to enhance overall revenues
- Building new Retail, F&B & Experiences pricing models and packages to maximize revenue streams
- Applying new entry and parking tickets & bundles to improve user experience and match new commercial targets
- Applying local authentic markets experience for 1st time in KSA to enhance the audience diversity and generates more revenue streams
- Monitoring and analyzing revenue streams, retail & F&B reports to support with marketing and operation guidance.
Chief Commercial Officer
3B united Group UAE
02.2021 - 05.2023
- Remodeling the group business scope to match the new Global villages’ & exhibitions strategies and guidance
- Building a new commercial approach to match the economic changes in the local & regional markets
- Exploring new markets & business opportunities specially in KSA.
Chief Commercial Officer
Rawabit Group Egypt
08.2019 - 07.2023
- Analyzing the current Olympics & individuals sports commercial rights locally & internationally
- Achieving the Governmental, Sports Ministry & Federations support to enhance the group positioning in the local & regional markets
- Building a new commercial approach to match the Sponsor’s needs & the economic changes in the local & regional markets
- Heading and supporting the Sales teams to generate more sponsorships deals
- Exploring new markets & business opportunities specially in GCC
- Supporting closely with the Operation, Marketing, Media & Communication teams to ensure the best execution for the client’s commercial rights.
Regional Commercial Director
Sela KSA
10.2018 - 06.2019
- Setting the commercial strategy for the company
- Setting targeted markets & Clients categories
- Forecasting sales, marketing budgets and helping with the operational budgets
- Heading all the commercial department teams (Sales, Marketing, R&D & CRM)
- Studying & assessing the new business opportunities in the industry.
Head of Sales & Media
Sela Sport Egypt
12.2015 - 10.2018
- Initiated the Sales & Media departments in the company
- Forecasting the annual year plans and communicating them to the top management
- Creating and optimizing sales strategies to generate offers, packages, and discount schemes based on the clients’ needs and market changes
- Monitoring my team performance and setting the targets and the KBI’s for each of them to assure the highest productivity rates and the execution for the annual business plan for the department
- Monitoring the media industry and integrate Sports-Media solutions for current & potential clients
- Main managed projects “Al Ahly club, Arab championship, Friendly matches, Camps, Diplomatic tournament, PlayStation tournament”
Regional Commercial Director
Diwan Group
07.2014 - 11.2015
- Building and introducing Diwan group commercial plans and strategies
- Building business development & sales teams to expand the business opportunities for Diwan in GCC, Levant, North Africa, India and Turkey
- Opening direct channels for Diwan with all the local and multinational media agencies in the MENA region
- Forecasting the annual year plans and communicating them to the board members
- Interacting with the buying directors, top management, and the planning and marketing top executives of direct clients and local and multinational agencies to set the annual commitments and budgets to be spent on Diwan’s network
- Supervise and optimize sales strategies such as offers, packages, and discount schemes based on the clients and agencies spending and annual deals
- Expanding Diwan network library by acquiring and partnering with the main production houses and content owners in the MENA region
- Planning and supervising the execution and the production of the creative ideas for Diwan Clients
- Monitoring my team performance and setting the targets and the KBI’s for each of them to assure the highest productivity rates and the execution for the annual business plan for the department.
Digital Client Service Manager
PromoMedia
03.2012 - 06.2014
- Founded the digital department in Promomedia
- Expanded the department into 3 sections, which I managed and supervised
- The departments are: 1) Business Development team which assess & acquire new projects, researches, and develops Promomedia’s assets, 2) Sales team which was selling our digital assets as well involved in packaging our products and generating revenue, 3) and the operations department which is in charge of ad serving, ad performance optimization, campaign setup and management, and reporting
- Forecasting the annual year plans and communicating them to the top management
- Setting targets and KPIs for the 3 departments I manage and their employees
- Maximizing the reach and ROI of Promomedia through mixing the digital activities with different departments such as Satellite and Print
- Exploring expansion plans outside of Egypt, mainly GCC and North Africa, and creating potential structures and business plan
- Providing consultations and expertise on the board level on the latest trends and new business opportunities
- Coordinating with concession owners to better understand their products, to better package them, and to provide them with development plans
- Interacting with the buying directors, top management, and the planning and marketing top executives of direct clients and local and multinational agencies to set the annual commitments and budgets to be spent on Promomedia’s network
- Building and maintaining good relations with media companies in the MENA region mainly and worldwide, to better understand market changes and keeping up with new media trends
- Creating and optimizing sales strategies such as offers, packages, and discount schemes based on the clients and agencies spending and annual deals
- Overseeing the operations departments to make sure the performance of campaigns is optimized, and our clients get the best quality out of our network
- Supervising the business development team’s activities to assure they are on the right track and acquiring suitable concessions that meet the market trends and negotiating the minimum guarantees to make sure it fits its relative market share.
Digital Media Consultant
Technowireless & TW Digital Ads
08.2010 - 02.2012
- Digital Media Strategies
- Digital Media Planning
- Digital Media & Market Surveys
- Local & Global Digital Market Researches
- Local & Global Digital Market Analysis
- Search Engine Optimization (SEO) services
- Search Engine Marketing (SEM) services
- Brand Competitions Analysis & Reports
- Viral Marketing Solutions & Strategies
- Viral Seeding
- Web Consulting Services
- Industry Analysis & Reports
- Local & Global Digital Media Newsletters
- Media Planning & Booking
- Digital Media Studies & Analysis
- Internet & Digital Marketing Sessions.
Internet Media Consultant
Technowireless
01.2009 - 07.2010
- Internet media Strategy& Planning
- Local internet market research & analysis
- Planned & Implemented SEO & SEM strategies
- Media planning & booking
- Industry analysis reports.
I.T. Manager
Syndicate of plastic arts – Cairo Opera House Land
01.2003 - 01.2010
- Responsible for all Computers systems (hardware and software) in Cairo branch
- Responsible for all Networks systems in Cairo, Alexandria & El-Mansoura branches.
Partner & Networks Dep. Manager
Down Town Comp
01.2007 - 01.2010
Google Adwords Associate Manager (Team Leader)
Denver PPC
03.2009 - 11.2010
- Responsible for managing multiple SEM & SEO accounts in the U.S & Europe markets
- Focused on accounts related to online stores & direct online payment
- Created industry & media spending reports
- SEM included the following networks Google AdWords – Yahoo marketing solutions – Microsoft adCenter.
Google AdWords Analyst
Denver PPC
01.2008 - 02.2009
I.T. Manager
Nile International Festival for Environmental Film
Cairo
01.2006 - 12.2008
- Managed team of IT support technicians, developing workflows and processes.
- Led infrastructure projects to install and upgrade various systems.
- Aligned IT strategy with business needs, prioritising value for money, security and contractual requirements.
- Negotiated cost-efficient prices with vendors for new systems and services.
- Liaised with service users and business managers to meet computing requirements
- Recruited, trained and managed IT teams to continually meet service user needs.
- Devised and integrated solutions to manage and improve end user devices.
Communication circuits Designer
Down Town Comp
01.2005 - 01.2007
I.T. Manager
Society of Promoting the artistic Appreciation for Environmental Development (SPAED)
01.2005 - 01.2007
Head of the department of Networks
M.S. Systems Comp
01.2003 - 01.2005
- Design, Maintenance and connecting digital and Optical network.
Head of the department of Maintenance Pc hardware and software
M.S. Systems Comp
01.2002 - 01.2004
Education
Bachelor of Commerce - Financial Accounting
Ain Shams University
Cairo, EgyptBachelor of Science - Organic Chemistry
Cairo University
Skills
- Commercial awareness
- Sales data analysis
- Team negotiation
- Customer service
- Project budgeting
- Strategic consultancy
- Business development
- Business analysis
- Employee management
- Integrative negotiation
- Business planning
- Worker training
- High-value project management
- Problem-solving
- Customer-focused
- Communication skills
- Leadership
- Team building
- Marketing
- Time management
Custom
REFERENCES FURNISHED UPON REQUEST
Personal Information
- Date of birth: 09/21/1983
- Nationality: Egyptian
- Marital status: Married & Have a child
Languages
Arabic
Native
English
Advanced
German
Elementary
Affiliations
- Reading
- Swimming
- Travelling
Certification
- Google Ad words Qualified Professional.
- Cisco Certified Network Associate CCNA.
- Microsoft Certified System Engineer MCSE.
- Microsoft Certified System Administrator MCSA.
- Microsoft Qualified Tester.
References
References available upon request.
Timeline
Commercial Consultant
Sela KSA
08.2023 - Current
Chief Commercial Officer
3B united Group UAE
02.2021 - 05.2023
Chief Commercial Officer
Rawabit Group Egypt
08.2019 - 07.2023
Regional Commercial Director
Sela KSA
10.2018 - 06.2019
Head of Sales & Media
Sela Sport Egypt
12.2015 - 10.2018
Regional Commercial Director
Diwan Group
07.2014 - 11.2015
Digital Client Service Manager
PromoMedia
03.2012 - 06.2014
Digital Media Consultant
Technowireless & TW Digital Ads
08.2010 - 02.2012
Google Adwords Associate Manager (Team Leader)
Denver PPC
03.2009 - 11.2010
Internet Media Consultant
Technowireless
01.2009 - 07.2010
Google AdWords Analyst
Denver PPC
01.2008 - 02.2009
Partner & Networks Dep. Manager
Down Town Comp
01.2007 - 01.2010
I.T. Manager
Nile International Festival for Environmental Film
01.2006 - 12.2008
Communication circuits Designer
Down Town Comp
01.2005 - 01.2007
I.T. Manager
Society of Promoting the artistic Appreciation for Environmental Development (SPAED)
01.2005 - 01.2007
I.T. Manager
Syndicate of plastic arts – Cairo Opera House Land
01.2003 - 01.2010
Head of the department of Networks
M.S. Systems Comp
01.2003 - 01.2005
Head of the department of Maintenance Pc hardware and software
M.S. Systems Comp
01.2002 - 01.2004
Bachelor of Commerce - Financial Accounting
Ain Shams University
Bachelor of Science - Organic Chemistry
Cairo University
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