Mohammad Alahmadi
Riyadh
Summary
Marketing and communications leader with a track record of driving growth, strengthening brands, and building trust across universities, government, and corporate sectors in Saudi Arabia. Over the past decade, I have led admissions and communications teams to record-breaking results—achieving double-digit application growth, relaunching critical programs, and securing high-level partnerships that link academia with industry. Known for combining strategy with hands-on execution, I design campaigns that deliver measurable impact while positioning institutions for long-term relevance and credibility.
Overview
10
10
years of professional experience
Work History
Director of Marketing & Business Development
AlMaarefa University
12.2023 - Current
- Increased student applications by 116% in one cycle through multi-channel, data-driven campaigns.
- Redesigned the applicant journey to boost conversion and elevate the student experience.
- Forged and managed strategic partnerships with government entities, professional bodies, and private-sector organizations to enrich academic programs, expand training pipelines, and strengthen employer connections.
- Directed alumni reunions, academic forums, and student–industry events that strengthened reputation and employer ties.
- Rescued and relaunched critical programs (Industrial Engineering, Emergency & Disaster Nursing) with targeted marketing campaigns that secured viability.
- Delivered the university’s first integrated digital, outdoor, and traditional campaigns to rebuild visibility and credibility.
Managing Partner & CX
XWAY
08.2018 - 12.2023
- Co-owned and operated a boutique communications agency, ensuring smooth delivery of client work across creative, media, and digital.
- Managed strategic accounts across education, government, and corporate sectors, bridging internal teams with client leadership to guarantee quality and timelines.
- Directed end-to-end execution of branding, content, and campaign delivery, building trust and long-term engagements.
- Selected title strategically to gain access to both clients and internal workflows, enabling hands-on leadership across delivery, client relations, and business growth.
Strategic Communications Consultant
Ministry of Industry & Mineral Resources (via Extend Agency) Project Based
08.2020 - 08.2021
- Selected by the Head of Communications for Mining Affairs to support the launch of the new Saudi mining law, operating in a high-stakes “war room” environment.
- Coordinated with senior consultants and ministry leadership to craft messaging frameworks, FAQs, and public materials that ensured clarity, alignment, and impact.
- Monitored nationwide media sentiment on mining policy to inform decision-makers and rapidly address risks.
- Ensured communication strategy balanced technical accuracy with public accessibility, protecting the ministry’s reputation while supporting reform.
Director of Communications & University Relations
Al Yamamah University
02.2019 - 08.2020
- Achieved admissions targets ahead of schedule for the Fall 2020–2021 intake, while raising the academic quality of enrolled students by tightening requirements and unifying admissions communication under one office.
- Directed 230+ in-person, virtual, and hybrid events in 2019–2020—including career fairs, educational forums, and cultural initiatives—that positioned the university as a hub for student development, industry engagement, and parental trust.
- Built high-level partnerships with private and government entities to strengthen employer pipelines and enhance YU’s visibility.
- Launched branding campaigns across digital, outdoor, and print media to reposition YU as a vibrant, student-centered institution with strong academic credibility.
- Directed flagship events, including the CEO Dinner, alongside educational forums, career fairs, and public lectures that elevated YU’s academic standing.
- Produced and managed all communications content (monthly YU Updates, Pillars magazine, press releases, speeches, and PR materials) to ensure a consistent brand voice.
Director of Marketing & Advertising
Prince Sultan University
01.2016 - 02.2019
- Established the university’s first in-house marketing and advertising department, including PSU’s first internal marketing agency.
- Achieved record enrollment growth (2018–2019), the highest applicant intake since PSU’s founding (1999).
- Directed a team of 10+ staff in developing and executing campaigns, promotional content, and internal communication systems.
- Oversaw a full brand refresh, redesigning the university logo, presentations, brochures, and event branding for consistency and professionalism.
- Produced 240+ promotional materials and campaigns across ATL/BTL channels to attract students and build PSU’s reputation.
- Supervised all promotional content across digital platforms, website, social media, and press, ensuring alignment with PSU’s academic identity.
- Secured national visibility by supplying local media with PR content, feature articles, and event coverage.
Education
Master of Arts - International Communication
Hanze University of Applied Sciences
Groningen, NLMaster of Arts - Public Relations And Strategic Communication
Leeds Beckett University
Leeds, UKBachelor of Science - Marketing
University of Tampa
Tampa, FL. Timeline
Director of Marketing & Business Development
AlMaarefa University
12.2023 - Current
Strategic Communications Consultant
Ministry of Industry & Mineral Resources (via Extend Agency) Project Based
08.2020 - 08.2021
Director of Communications & University Relations
Al Yamamah University
02.2019 - 08.2020
Managing Partner & CX
XWAY
08.2018 - 12.2023
Director of Marketing & Advertising
Prince Sultan University
01.2016 - 02.2019
Master of Arts - International Communication
Hanze University of Applied Sciences
Master of Arts - Public Relations And Strategic Communication
Leeds Beckett University
Bachelor of Science - Marketing
University of Tampa
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