Mohammad Alsaeed
Riyadh,KSA
Summary
Experienced Digital Marketing Director with a proven track record in both public and private sectors. Passionate about creating impactful marketing strategies, content development, and digital transformation. Known for entrepreneurial spirit, creativity, and strategic thinking. Skilled in planning, executing, and analyzing high-impact campaigns across various platforms.
Overview
12
12
years of professional experience
2012
2012
years of post-secondary education
1
1
Certification
Work history
Digital Marketing Manager
Mobasher Auctions
11.2024 - 07.2025
- Developed and executed digital marketing strategies to boost online auction participation and user engagement
- Managed SEO and SEM efforts, improving search engine rankings and driving qualified traffic to the website
- Led paid advertising campaigns across Google Ads, Meta (Tiktok, SnapChat, Instagram and LinkedIn), and other platforms to increase leads and conversions
- Created and optimized marketing content tailored to audiences interested in automotive and real estate auctions
- Monitored performance metrics using tools like Google Analytics and prepared regular reports for senior management
- Collaborated with the design and sales teams to align marketing initiatives with business objectives
- Enhanced website conversion rates through A/B testing and landing page optimization
- Increased website traffic by 300% within three months
- Reduced cost-per-lead by 60% through targeted ad strategies
- Improved auction registration rate by 80% through email, Whatsapp Marketing Api and retargeting campaigns
Digital Marketing Director
One Click Marketing
Amman
08.2017 - 07.2024
- Developed and implemented digital marketing strategies
- Media planning and campaign scheduling
- Designed visual content (photos/videos) using Adobe Suite
- Managed targeted ad campaigns across platforms: YouTube, Facebook, Google, Instagram, LinkedIn, Snapchat
- Analyzed KPIs and ROI using tools like Google Analytics, HubSpot, SocialBakers
- Key Projects: NOMU - Provincial Council Elections (Aug 2022 - Present), Social Security Corporation (March 2022 - Present), Jordan Press Association (Oct 2018 - Present), Andre Hawari - Parliament Elections Campaign (Aug - Dec 2020), Multiple Local Business Campaigns
Freelance Social Media Specialist
01.2015 - 01.2017
- Developed brand strategies and content calendars
- Engaged with audiences to increase interaction
- Delivered topline performance reports and trend analysis
- Conducted daily social listening to identify engagement opportunities
- Notable Clients: Aqaba University of Technology (Feb 2017 - Present), Andre Hawari Campaign (June - Dec 2016), Dimlaj Gallery (Mar - June 2016), SDK Training Center (Oct 2015 - Mar 2016)
Social Media Officer
Talal Abu-Ghazaleh International
08.2015 - 10.2015
- Managed daily posting and account monitoring
- Created content for various social platforms
- Planned social promotions for client events
Social Media & Digital Marketing Roles
01.2014 - 01.2015
- Worked at SDK Training Center, Alarab Alyawm Newspaper (2014-2015), Autostrade News (2012-2013).
Education
Bachelor's - Public Relations & Advertising
Yarmouk University
Associate Degree - TV Journalism
Aljazeera Media Training
Skills
- Digital Strategy & Campaign Planning
- Adobe Suite (Photoshop, Illustrator, InDesign, Premiere)
- Paid Media & Analytics (Google Ads, Facebook Ads, HubSpot, GA4)
- Social Media Management
- Video Content Production
- Reporting & KPI Analysis
- Customer-Focused mindset
- Email marketing automation
- E-Commerce optimisation
- Brand awareness building
- Lead generation techniques
- Digital marketing strategy
- Salesforce Marketing Cloud
- B2B customer acquisition
Certification
- Introduction to Data Analytics, IBM, 2025
- LinkedIn Marketing Solutions Fundamentals, LinkedIn, 2025
- Digital Channel Planning and E-Commerce Strategy, Digital Marketing Institute, 2025
- Facebook Ads Manager, Facebook Blueprint, 2015
- Brand Best Practices, Facebook Blueprint, 2015
- Online Marketing Strategy, Hootsuite Media, 2015-2017
- Inbound Marketing, HubSpot Academy, 2015-2017
Languages
English
Advanced
Arabic
Native
Timeline
Digital Marketing Manager
Mobasher Auctions
11.2024 - 07.2025
Digital Marketing Director
One Click Marketing
08.2017 - 07.2024
Social Media Officer
Talal Abu-Ghazaleh International
08.2015 - 10.2015
Freelance Social Media Specialist
01.2015 - 01.2017
Social Media & Digital Marketing Roles
01.2014 - 01.2015
Associate Degree - TV Journalism
Aljazeera Media Training
Bachelor's - Public Relations & Advertising
Yarmouk University
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