Mohammad Batrfi

• Managing marketing and customer experience for 8 brands with more than 160 branches over Saudi Arabia which are: Moroccan Taste, Swise, Jalsa, UPTO, Alaseel, Aldana and Elegant.
• Establishing and launching four sub departments as following: Marketing department, call center, business quality and Franchise department.
• Building a five-year company strategy and restructuring the business and team.
• Innovating and launching 3 new brands which are: Swise, Jalsa and UPTO.
• Preparing studies and plans to expand the opening of branches in all regions for more than 67 branches.
• Innovative Rebranding and brand refreshing for exist brands and holding company.
• Continuously developing policies and procedures and issuing standards of processes (SOPs)
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
• Continually maintained and improved company's reputation and positive image in markets served.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Conducted market research to identify new opportunities and target markets.
• Developed strong organizational and communication skills through coursework and volunteer activities.

• Managing marketing and customer experience for 5 brands with more than 30 branches over Saudi Arabia which are: Outback steakhouse, Aussie Grill, Oakberry, Lovantto and Camelone.
• Developing, maintaining, measuring and improving brands through the strategic use of creativity, design and marketing.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Developed innovative and targeted collateral to support overall branding objectives.
• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
• Considered business demands and customer preferences when developing pricing structures and marketing plans.
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
• Developed and monitoring customer care channels for unified call center.

- Managing of 7 hotel buildings with more than 40 direct employees.
- Design hiring plans for all hotel departments based on seasonal needs.
- Interview and assess job candidates.
- Manage compensation and benefits plans.
- Oversee employee attendance and working schedules, including paid time off, overtime and breaks.
- Onboard new hires.
- Organize employee records, like contracts, paying special attention to
work permits and visas.

- Implement employee retention programs (like end-of-season bonuses).
- Coordinate accommodation, catering and transport for our staff when
necessary.
- Schedule trainings for all hotel employees (for example, customer service skills training).
- Act as the point of contact when employees have queries or job-related issues.
- Ensure hotel staff complies with relevant health and safety regulations.
- Supervising the maintenance and restoration of hotel buildings.
- Designing the requirements of furniture, appliances and equipment for new hotel buildings and importing them from the specialized factories.
- Establish and follow up marketing and sales plans for hotel rooms.
- Supervise and monitor hotel requirements and cooperate with suppliers and service providers.

• Increased property sales by developing and implementing comprehensive marketing strategies for clients.
• Negotiated favorable deals for clients by leveraging market knowledge and strong communication skills.
• Coordinated property inspections and repairs, ensuring compliance with regulations and client satisfaction during transactions.
• Stayed up-to-date on current market trends and industry news to provide insightful advice to clients when making important real estate decisions.
• Provided expert guidance on home staging techniques that resulted in faster sales at higher prices.
• Advised clients on pricing strategies, resulting in quicker property sales at optimal prices.
• Increased property sales by consistently providing exceptional customer service and maintaining a strong knowledge of the local real estate market.
• Developed successful marketing strategies to showcase properties and attract qualified buyers.

• Managed construction projects from inception to completion, ensuring timely delivery and budget adherence.
• Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals.
• Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
• Collaborated closely with architects and engineers, ensuring projects met design specifications and quality standards.
• Developed effective schedules for construction phases, coordinating multiple subcontractors in order to meet project deadlines.
• Enhanced customer satisfaction by carefully wrapping and packing delicate furniture items for safe transportation.
• Developed strong working relationships with Chinese and Turkish vendors, fostering a positive work result that promotes teamwork and productivity to achieve client's desires.

• Collaborated with cross-functional teams to ensure seamless execution of marketing initiatives.
• Supported sales team with tailored collateral materials, enhancing their ability to close deals effectively.
• Oversaw internal communications efforts, fostering a positive work environment through transparent information sharing.
• Evaluated campaign performance using analytics tools, providing insights for improvement in future initiatives.

• Expanded client base by diligently prospecting new leads and effectively presenting product offerings.
• Negotiated contracts with prospective clients, helping to secure long-term business partnerships.
• Monitored competitor activities closely, identifying gaps in the market that could be leveraged for further growth opportunities.
• Optimized lead nurturing processes through personalized follow-ups with prospects at various stages of the sales funnel.
• Assisted with contract negotiations following successful bids, ensuring favorable terms for both parties involved.
• Improved tender response rates by tailoring proposals to client needs and requirements.