MOHAMMAD HASSOOBH
Riyadh,Saudi Arabia
Summary
Forward-thinking CEO with a proven record of accomplishments in the Financial Sector and Capital Markets driven by IT capabilities for more than 20 years. Experience in managing large workforce and complex mandates with a great breadth in technology and digitization. Focused on profit maximization and cost efficiency along with customer experience through multifaceted business approaches.
Overview
23
23
years of professional experience
Work history
CEO
Ejada
2026.01 - Current
- Created vision for company direction, resulted in clear organisational objectives.
- Improved business resilience with risk management strategies.
- Introduced cost control measures, witnessed significant reduction in overheads.
- Piloted change management programs to enhance adaptability of workforce.
- Targeted operational inefficiencies to improve profit margins.
- Formulated business plan to ensure sustainability in competitive markets.
Deputy CEO
Ejada
2025.03 - 2025.12
- Establishing key stakeholder relationships to foster partnerships and collaborations with Public and Private Sectors.
- Identifying business opportunities in new technologies including Ai, expanding market reach beyond KSA.
- Liaising with stakeholders to maintain client relationships and foster cross-selling.
- Redefining Ejada’s Operating Model including Organizational Capabilities in HR, Finance, Marketing and Sales.
CEO
Atmaal
2022.10 - 2025.02
- Spearheaded establishment of atmaal as the largest BPO (SAR 1Bn in revenue) entity in Saudi Arabia providing managed service operations, contact center management, manpower outsourcing along with automation, digitization and Ai to Al Rajhi Bank, Al Rajhi Capital, Emkan, Neoleap and Al Rajhi Takaful with more than +9k employees and daily operations volume over 100k different transactions in multiple cities with Saudi Arabia.
- Delivered strategies through expansion to non-captive business through acquiring more than 40 different public and private sectors' entities to further diversity revenue drivers for Atmaal to increase market share, drive growth and increase customer base.
- Devised key initiatives that drove substantial cost optimization equivalent 5% YoY (SAR 30mn YoY) despite growth in business.
- Led development of state-of-the-art analytics and data management to more than 70 functions within Tanfeeth.
- Developed and implemented 3-year strategic plan aligned with business expectations and direction.
- Achieved an employee satisfaction of 65% with a participation of 64% of overall employees.
AGM Process Excellence
Al Rajhi Bank
2021.04 - 2022.09
- Achieve market leading Cost to Income ratio of 27% to Al Rajhi Bank.
- Re-engineered 40 different processes of Operations to achieve best -in-class TAT and Cost Efficiency.
- Enabled use of robots and automations solutions.
- Optimized capacity and enable 24/7 operations.
- Consistently maintained time and budget targets through strategic leadership and communication.
- Resolved customer queries through effective communication and providing a step-by-step solution.
AGM Transformation & Change Management
Al Rajhi Bank
2020.02 - 2021.04
- Enacted Emkan Company for Micro-lending services enabling the Bank to tap in new segments.
- Enacted Tawtheeq Company for Leasing Contract Registration.
- Fully replaced current legacy Loan Management System (LMS) and rolled T24 out to more than 50% of branch network through Core Banking Program on budget, on time & on scope.
- Launched Instant Payment Service as one of Pilot Participating Banks.
- Launched new Treasury System (Murex).
- Rolled out new Marketplace for Virtual Products.
- Remodeled Cash Centres to be Multi Bank Cash Centres rather than Single Bank Cash Centres.
- Implemented full workflow and system for Project Portfolio through Clarity and activated live dashboard and Ai reports.
- Through Clarity, TCM have approved 70% more business cases in 2021 when compared to 2020 and approval cycle is now 50% less thus optimizing Capex spending.
- Closed 20 Audit Findings that were open since 2018 and revised 2 policy documents where Board approval was fully obtained.
Chief Marketing Officer
Saudi Stock Exchange
2018.04 - 2020.01
- Transformed marketing capabilities (tools and processes) to maximize value generated via inclusion in Emerging Market indices.
- Delivered more than 200 media engagements, +50 Press Conferences, +150 Press Releases, Capital Market Executive Female Event as well as Aramco's Listing Ceremony.
- Despite customer contact growth of ~45% (from 20k to 29k) from emails, live chats, calls and social media, all KPIs were maintained with same resources through process re-engineering and optimization.
- Grew followers' base by +76% YoY with no very minimal media buying budget.
- Marketing budget was optimized by ~15% YoY given the effort exhibited in partners selection across all marketing spend.
Chief Human Resources Officer
Saudi Stock Exchange
2017.04 - 2018.03
- Developed 3-year HR Strategy to boost morale and reduce manpower cost through more than 50 initiatives.
- Implemented revised Total Reward Strategy that brought ~SAR 70mn in savings over a period of 10 years through optimization of current rewards and introduction of new ones.
- Introduced new means of rewards to enhance retention and engagement (e.g Employee saving plan and LTIPs).
- Enhanced HR Governance to cater for newly established subsidiaries.
Executive Director Transformation
Al Rajhi Bank
2016.05 - 2017.03
- Developed and implemented Governance Framework and Project and Program Management Methodology to standardize project life cycle and streamline execution.
- Reduced project management annual budget by 60% from SAR 10mn to SAR 4mn using local resources.
- Enabled execution of many projects and programs to realize the Bank Strategy.
- Planned business operational mandates and policies, starting with defining customers and market.
Chief Human Resources Officer
Saudi Stock Exchange
2014.02 - 2016.04
- Executed more than 35 HR strategic initiatives in 24 months.
- Fixed massive salary dispersion, introduced new allowances, executed golden-cheque program, amended vacation policy, enhance attendance and minimize absenteeism.
- While it is difficult to list every change made, value derived from HR Strategy has helped to increase Net Promoter Score (NPS) from -2.5% to +35.6% in 18 months and attrition rate has decreased from 16% to 10%.
- Culture shifted more into Private-Sector like where meritocracy was fully instilled.
Head of Strategy
Saudi Stock Exchange
2013.05 - 2014.01
- Identified and delivered fix plan for Tadawul approved strategy.
- This has been done in coordination with HR, Finance and Project Management Office.
- Additionally, the Strategy Office has established official linkages with International associations such WFE, FEAS and AFE.
Head, Strategic Planning & Performance Management
The National Commercial Bank
2010.11 - 2013.04
- Built and managed Services Sector's Strategy including people agenda and transformational capabilities needed to achieve the strategy.
- Developed dashboards on performance of financials, risks, project and program execution, people and most importantly services.
- Delivered projects covering Corporate Services Centre Transformation Program, Centralized Trade Finance and Procurement Transformation.
- Delivered IT Capability Augmentation Program where an offshore centre was established in India.
Credit Policy Manager
The National Commercial Bank
2008.02 - 2010.10
- Managed Auto Lease Portfolio of SAR 4.0 bn and 70k cars.
- Implemented sophisticated tools (SAS Base, SAS E-Miner) to analyze “big-data” that has helped shape underwriting RAC.
- Decreased delinquency from 24% to 9% and annual loss from 12% to 4% in 18 months while maintaining Average Net Receivable (ANR) at SAR 4.1bn.
- Re-engineered application approval process and reduced turnaround time for processing from 15 to 5 working days.
- NCB became the leading Bank in the Kingdom in terms of portfolio size and number of cars booked.
Collection MIS & Quality Assurance Manager
The National Commercial Bank
2004.03 - 2006.04
- Implemented for the first time ever Collection Based Strategy and developed the foundation for the Auto Dialer.
- Established dashboard and MIS capabilities for Collection Management. This has helped us reduce provisions and write-offs dramatically mainly in credit cards.
Public Relations Officer
Granit Middle East
2003.06 - 2004.02
- Supported development of the first environmental safety and protection magazine under the patronage of Presidency of Meteorology and Environment of Saudi Arabia.
- Supported organizing the first Saudi Cement Environmental Summit.
Education
Master of Business Administration - Finance
American University, Kogod School Of Business
Washington D.C.2007-12
Bachelor of Medical Technology -
King Abdulaziz University
Jeddah2003-02
Board Memberships
Board Member
- Neotek (SAMA Regulated Company).
- 12.2025 - Current
Vice Chairman
- Tawtheeq (SAMA Regulated Company)
- 06.2021 - 08.2025
Vice Chairman
- Ejada Company
- 01.01.2024 - 01.10.2024
Board Member
- Tuder (Al Rajhi Real Estate Development Company)
- 06.2021 - 12.2023
Board Member
- Al Rajhi Services Company
- 06.2021 - 09.2022
Timeline
CEO
Ejada
2026.01 - Current
Deputy CEO
Ejada
2025.03 - 2025.12
CEO
Atmaal
2022.10 - 2025.02
AGM Process Excellence
Al Rajhi Bank
2021.04 - 2022.09
AGM Transformation & Change Management
Al Rajhi Bank
2020.02 - 2021.04
Chief Marketing Officer
Saudi Stock Exchange
2018.04 - 2020.01
Chief Human Resources Officer
Saudi Stock Exchange
2017.04 - 2018.03
Executive Director Transformation
Al Rajhi Bank
2016.05 - 2017.03
Chief Human Resources Officer
Saudi Stock Exchange
2014.02 - 2016.04
Head of Strategy
Saudi Stock Exchange
2013.05 - 2014.01
Head, Strategic Planning & Performance Management
The National Commercial Bank
2010.11 - 2013.04
Credit Policy Manager
The National Commercial Bank
2008.02 - 2010.10
Collection MIS & Quality Assurance Manager
The National Commercial Bank
2004.03 - 2006.04
Public Relations Officer
Granit Middle East
2003.06 - 2004.02
Master of Business Administration - Finance
American University, Kogod School Of Business
Bachelor of Medical Technology -
King Abdulaziz University