MOHAMMAD IRFAN
Riyadh,Saudi Arabia
Summary
Results-driven Business Development Manager with strong experience in driving sales growth, expanding market presence, and managing key customer relationships within the food service industry. Skilled in developing strategic business plans, identifying new market opportunities, and increasing revenue across retail, wholesale, and hospitality channels. Proven ability to negotiate contracts, manage distributor networks, and coordinate with cross-functional teams to ensure efficient product supply and customer satisfaction. Strong knowledge of frozen bakery products, cold-chain distribution, market trends, and customer needs, with a focus on achieving sustainable business growth and profitability.
Overview
12
12
years of professional experience
Work history
Business Development & Operation Manager
Dust & Verse
Riyadh
02.2026 - Current
- Analysing market trends to inform strategic decision-making processes.
- Delivering high-quality products to increase customer satisfaction.
- Delegate tasks efficiently to maximize productivity.
- Conduct market research and competitor analysis to identify industry trends and growth opportunities.
- Negotiating vendor contracts to secure favourable terms and conditions.
- Collaborate with production and R&D teams to support product development based on customer and market needs.
- Coordinate with logistics and supply chain teams to ensure efficient cold-chain distribution and timely deliveries.
- Plan and implement promotional activities, trade marketing campaigns, and product launches.
- Prepare sales forecasts, business reports, and performance analyses for senior management.
- Increase market penetration by developing new sales channels and expanding regional coverage.
Business-Product Development Manager
Kyan Power Company (Kyan Café, Roshan & Kyan)
Al Qassim
01.2024 - 01.2026
- Led and managed export sales strategies to support international business growth.
- Oversaw end‑to‑end export operations, including customer service, customs clearance, logistics coordination, delivery scheduling, and warehouse management.
- Managed internal coordination across Distribution & Logistics, Sales Operations, Supply Planning, and Supply Chain to ensure accurate and timely order fulfillment.
- Developed customer forecasts and aligned them with the Planning team.
- Ensured compliance with international trade regulations and documentation requirements.
- Represented the business at international exhibitions and industry events, including handling of exhibition setup and execution.
- Prepared sales reports, forecasts, and performance analyses for senior management.
- Maintaining strong customer relationships and conducting market visits to identify growth opportunities and remain aligned with market dynamics
- Developed and executed business growth strategies for all the beverage products and frozen bakery products across franchisee owners and partners.
- Managed key customer accounts and maintained strong long-term client relationships.
- Achieved sales and revenue targets through strategic market expansion and customer acquisition.
- Negotiated pricing, contracts, and supply agreements to maximize profitability.
- Conducted market research and competitor analysis to identify industry trends and growth opportunities.
- Collaborated with production and R&D teams to support product development based on customer and market needs.
- Coordinated with logistics and supply chain teams to ensure efficient cold-chain distribution and timely deliveries.
- Planned and implemented promotional activities, trade marketing campaigns, and product launches.
- Prepared sales forecasts, business reports, and performance analyses for senior management.
- Increased market penetration by developing new sales channels and expanding regional coverage.
- Represented the company at trade shows, food exhibitions, and industry networking events.
- Monitored customer feedback and market demand to improve product offerings and service quality.
- Maintained strong knowledge of liquid, dry and frozen food industry standards, food safety regulations, and market dynamics.
Operations Manager & Product Development Manager
Delights Food Group (JOLT, Alfie's Coffee, Hi Donuts, Maqsaf, Aam Mahmoud, Kabab Ehsan, Emily & Treat)
Riyadh
09.2019 - 01.2024
- Successfully oversaw daily operations across multiple café branches, ensuring smooth workflows, operational consistency, and high service standards.
- Managed end-to-end inventory cycles, including stock planning, procurement, vendor coordination, and cost optimization to reduce wastage.
- Led, trained, and developed cross-functional teams, improved staff productivity, operational efficiency, and guest experience.
- Monitored and maintained product quality, service excellence, and operational compliance in line with specialty coffee standards and brand guidelines.
- Prepared and analyzed regular operational reports, tracking KPIs and performance metrics to support decision-making.
- Implemented continuous improvement initiatives that enhanced operational efficiency, boosted sales performance, and strengthened brand consistency across locations.
- Ensured operational readiness by coordinating supplies, equipment maintenance, and resource allocation across all branches.
- Conducted comprehensive market research to enhance products, streamline operations, and made strategic adjustments.
- Identified potential sales opportunities through in-depth analysis of the existing customer base and catering to new customers.
- Crafted business proposals and cost projections, presenting recommendations to management for decision-making.
- Fostered cross-functional collaboration with Marketing and other teams to elevate customer experience and satisfaction.
- Boosted sales efficiency and profitability by refining product development processes, reducing costs, and SOP tracking.
- Led the expansion of new outlets and ensuring consistent quality and adherence to SOPs.
- Evaluated employee performance and productivity, pinpointing areas for development.
- Managed quality control and standardization for all menu items, maintaining brand integrity and customer satisfaction.
- Served as Head of Mixology, innovating mixology products and educating staff on COGS, P&L, and ERP systems.
- Implemented continuous improvement processes to enhance productivity and reduce waste.
Business Development Coordinator
Java Café, Healthy Foods Company (Fahad Al Rajhi Group of Companies)
Riyadh
09.2014 - 07.2019
- Supported the Business Development team in identifying and pursuing new sales opportunities within retail and foodservice sectors.
- Coordinated communication between customers, sales teams, production, and logistics departments.
- Assisted in preparing sales proposals, quotations, contracts, and customer presentations.
- Maintained and updated customer databases, sales records, and account information.
- Conducted market research and competitor analysis to support business growth strategies.
- Followed up with clients regarding orders, deliveries, product inquiries, and service requests.
- Coordinated product samples, promotional materials, and customer meetings.
- Assisted in planning and organizing trade shows, exhibitions, and marketing events.
- Monitored sales performance data and prepared regular reports for management review.
- Worked closely with supply chain and operations teams to ensure timely order fulfillment and delivery coordination.
Education
Bachelor of Arts -
Jamia Millia Islamia
New DelhiSkills
Business Development & Strategic Planning
B2B Sales Management
Key Account Management
Customer Relationship Management (CRM)
Sales Forecasting & Revenue Growth
Market Research & Competitor Analysis
Negotiation & Contract Management
Retail & Foodservice Channel Development
Distributor & Wholesale Management
Frozen Food Industry Knowledge
Bakery Product Knowledge
Cold-Chain Supply Chain Coordination
Trade Marketing & Promotional Planning
Product Launch & Market Expansion
Pricing Strategy & Margin Management
Customer Acquisition & Retention
Cross-Functional Team Collaboration
Inventory & Demand Planning Support
Food Safety & Quality Standards Awareness
Business Reporting & KPI Analysis
Communication & Presentation Skills
Relationship Building & Networking
Problem-Solving & Decision-Making
Leadership & Team Coordination
Time Management & Organizational Skills
Microsoft Office Suite (Excel, PowerPoint, Word)
ERP & CRM Systems Knowledge
Analytical & Commercial Acumen
Project Coordination & Execution
Adaptability & Target-Oriented Mindset
LANGUAGES
English
Native
Arabic
Advanced
Urdu
Native
Timeline
Business Development & Operation Manager
Dust & Verse
02.2026 - Current
Business-Product Development Manager
Kyan Power Company (Kyan Café, Roshan & Kyan)
01.2024 - 01.2026
Operations Manager & Product Development Manager
Delights Food Group (JOLT, Alfie's Coffee, Hi Donuts, Maqsaf, Aam Mahmoud, Kabab Ehsan, Emily & Treat)
09.2019 - 01.2024
Business Development Coordinator
Java Café, Healthy Foods Company (Fahad Al Rajhi Group of Companies)
09.2014 - 07.2019
Bachelor of Arts -
Jamia Millia Islamia