Mohammad A. Jastaniah
Jeddah
Summary
Strategic Customer Experience professional bringing 10 years of experience in leveraging industry and market trend knowledge to develop consultative approaches. Highly skilled in creating customized business solutions to drive growth. Proven history of successfully building key partnerships and customer rapport. Excellent background in problem-solving and project management.
Overview
7
7
years of post-secondary education
9
9
years of professional experience
Work History
Business Development Manager/Experience Strategist
Backyard Experiential
Jeddah
01.2018 - Current
- Develop Experience design concept and ideation
- Develop Visitor/Customer Journey Experience
- Developing experience design key messages
- Developing Interpretive planning, Narrative, Meta narrative, Personas and Story line
- Developing Designs and communication materials in alignment with concept and design strategy
- Copywriting and localizing of content
- Develop new business with new or existing clients and/or identify areas of improvement to meet sales targets
- Unearth new sales opportunities through networking and turn them into long term partnerships
- Work proactively with the creative team, project management team and technical teams to develop campaigns to meet client’s needs and objectives
- Collaborating with delivery teams throughout the organization to assemble scopes of works and be actively involved in the creative process from brief to implementation and hiring most suitable content creators suitable for each project.
General Manager
Medd Coffee
01.2016 - 01.2018
- Develop and recommend to the board of directors long- and short-range plans to achieve Medd purposes
- Direct all financial operations of Medd
- Ensure compliance with all applicable laws: licenses, permits, health regulations, employment, etc.
- Oversee expansion, remodeling, and major repair and maintenance projects.
- Managing the hiring, supervision, evaluation,process of staff
- Develop a staff organizational structure that promotes fair distribution of work while maintaining maximum service to customers
- Marketing: Moderate an advertising and marketing strategy to increase public awareness of Medd products and services
- Forming partnerships/ collaboration activities with national and international cultural and Art organizations
- Maximized efficiency by coaching and mentoring new employees on Medd principles, industry practices, company procedures and systems
- Investigate new business opportunities and make recommendations to the members on expansion, relocation, and acquisitions; conduct negotiations as agreed upon operations
- Ensure profitable, growing business
Marketing Manager
Waad Holding,Dar Althikr Schools
04.2012 - 11.2015
- Manage brand equity and develop product and services, handle all marketing activities related to student’s recruitment and re-enrollment
- Manage, design, implement, yearly students campaign
- Continues Parents relation programs and activities
- Designs, writes, and oversees production of printed promotional materials including catalogs, brochures, flyers, and program and media guides
- Work directly with senior management of organization to develop marketing programs, design marketing strategies, and implement marketing campaigns
- Launching of website and new student’s portal
- Establishing Parents Complaint Department
- Re-Launching Admission Process
- Launching product and services booklet
- Manage Department Budget
Education
Bachelor of Arts - Business Administration And Management
King Abdulaziz University
Jeddah 08.2004 - 09.2011
Skills
Strategic Planning
Communications Strategy
Communications management
Market Research & Reporting
Experience Design
Business process re-engineering
Project planning and development
Scope development
Business Proposals
Analytical thinking
Leadership Skills
Change Management
Advanced problem solving
Accomplishments
- 2016 - BP Group, Certified Process professional
- 2011- Wisaal Development Center, Project Management
- 2009 - Global Xchange program, by Majid Society and British Council in Birmingham for Non-governmental organizations
- 2007 - Jeddah Economic Forum, The Dialogue between men and women through generations round table
- 2006 - World Economic Forum in the Middle East, (Young Global Leaders Workshop)
Timeline
Business Development Manager/Experience Strategist
Backyard Experiential
01.2018 - Current
General Manager
Medd Coffee
01.2016 - 01.2018
Marketing Manager
Waad Holding,Dar Althikr Schools
04.2012 - 11.2015
Bachelor of Arts - Business Administration And Management
King Abdulaziz University
08.2004 - 09.2011