Summary
Overview
Work history
Education
LANGUAGES
COURSES
Timeline
Generic
Mohammed Al-Shaikh

Mohammed Al-Shaikh

Riyadh,Saudi Arabia

Summary

Seasoned professional in business management, focusing on strategy and leadership. had good experience in different sectors as :

1. Enterprise solution selling.
2. Telecom infrastructure / network solutions.
3. AI / cloud / cybersecurity / data center solutions.
4. Mostly handset / devices / retail / channel business.
5. More B2C / channel than B2B enterprise.
5. Limited large project / RFP / government / enterprise accounts exposure.

Overview

13
13
years of professional experience
7
7
years of post-secondary education

Work history

Business Manager

Redington Middle East and Africa
Riyadh, Saudi Arabia
2024.12 - Current
  • Analysed market trends to inform strategic planning and business development efforts.
  • Managed budgets and resource allocation to ensure alignment with organisational goals.
  • Organised financial and operational data to help with yearly budgeting and planning.
  • Devised sales targets, driving the team's motivation and focus towards achieving them.
  • Fostered strong relationships with stakeholders to facilitate collaboration and support.
  • Managed budget forecasts to ensure financial stability.
  • Conducted performance reviews to identify areas of improvement.
  • Identified growth opportunities to expand company reach.

Senior Brand Manager | Leading Handset Brand Management Strategy

Assr Commercial Group
Riyadh, Saudi Arabia
2018.01 - 2024.11

Being a Senior Brand Manager for Asar handling the below Brands:

  • Honor - Handset and Tablet.
  • Huawei - Handset, Tablet, Router/MBB.
  • Nokia - Handset.
  • Wiko - Handset, Tablet.
  • Xiaomi - Handset, Router/MBB.
  • ZTE - Handset, Tablet.
  • Sales Strategy Development: Developing and implementing effective sales strategies aligned with target demographics, and creating plans to reach them effectively, ensuring target demographic connections.
  • Brand Management: Ensuring the brand's identity, messaging, and positioning align with the company's overall strategy. This includes maintaining brand consistency across all platforms.
  • Team Management: Leading and managing a team of sales professionals, ensuring they are motivated, trained, and equipped to achieve sales goals. This may involve coaching, performance evaluation, and setting sales goals.
  • Market Research and Analysis: Conducting market research to identify emerging trends, customer preferences, and competitor movements. Using this data to adjust sales strategies and improve offerings.
  • Collaboration with Marketing: Working closely with the marketing department to ensure that sales strategies align with marketing objectives.
  • Sales Forecasting and Reporting: Developing sales forecasts, tracking sales performance metrics, and analyzing sales data to make informed decisions and adjustments.
  • Relationship Management: Cultivating strong relationships with key clients and stakeholders to ensure ongoing business and repeat sales. This may involve addressing concerns or improving customer satisfaction.
  • Product Development Input: Providing insights from the sales team to the product development and marketing teams to ensure that products meet customer needs and expectations.

Retail Manager

Lava International Limited Co.
Riyadh, Saudi Arabia
2017.06 - 2019.01
  • 1. Sales Management: Setting sales targets and goals for the store, monitoring performance, and implementing strategies to achieve sales objectives.
  • 2. Inventory Management: Managing inventory levels, ensuring stock levels are adequate, and ordering products as needed.
  • 3. Staff Training and Development: Hiring, training, and developing store staff to ensure they have the skills and knowledge needed to perform their roles effectively.
  • 4. Customer Service: Ensuring high levels of customer satisfaction by addressing customer inquiries, resolving complaints, and providing excellent service.
  • 5. Financial Management: Monitoring and managing the store's financial performance, including budgeting, forecasting, and financial reporting.
  • 6. Market Analysis and Trends: Staying updated with industry trends, market changes, and competitor movements. Using this information to adjust strategies and merchandise offerings.

Account Manager

Shades House
Riyadh, Saudi Arabia
2015.04 - 2017.05
  • 1. Client Relationship Management: Building and maintaining strong, long-term relationships with clients, ensuring their needs are met, and identifying opportunities for upselling, cross-selling, and referrals.
  • 2. Account Growth and Retention: Developing strategies to grow existing accounts by discovering new opportunities for business expansion and ensuring client retention.
  • 3. Understanding Client Needs: Conducting needs assessments and understanding client requirements to deliver tailored solutions.
  • 4. Collaboration with Internal Teams: Liaising between clients and internal teams to ensure client needs are understood and met.
  • 5. Market and Industry Knowledge: Staying updated on industry trends, market changes, and competitor activities. Using this knowledge to advise clients and adapt strategies accordingly.

Marketing and Communications Coordinator

Zone Reach
Riyadh, Saudi Arabia
2014.09 - 2015.04
  • 1. Social Media Management: Managing the company's social media accounts, creating content, and engaging with followers to increase brand awareness and engagement.
  • 2. Campaign Coordination: Assisting in the planning and execution of marketing campaigns, including coordinating with internal teams and external vendors.
  • 3. Event Coordination: Supporting the planning and execution of marketing events or trade shows, including logistics, promotion, and follow-up tasks.

Marketing Assistant

Safari Co.
Riyadh, Saudi Arabia
2013.06 - 2014.06
  • 1. Social Media Management: Managing the company's social media accounts, creating content, and engaging with followers to increase brand awareness and engagement.
  • 2. Campaign Coordination: Assisting in the planning and execution of marketing campaigns, including coordinating with internal teams and external vendors.
  • 3. Event Support: Helping with the planning and execution of marketing events or trade shows, including logistics, promotion, and follow-up tasks.

Education

Bachelor of Business Administration (B.B.A.) - Marketing

Prince Sultan University
Riyadh, Saudi Arabia
2007.07 - 2013.06

Diploma in English Language and Literature - English Language and Literature

EF London
London, United Kingdom
2006.06 - 2007.06

LANGUAGES

English
Arabic

COURSES

  • Certified Marketing Management Professional (CMMP) International Institute of Marketing Professionals Jun 2015
  • Leading with Emotional Intelligence (EQ) Leading with Emotional Intelligence (EQ) EMAC Group Nov 2014
  • 24 Minute Sales Program Potential Jun 2013

Timeline

Business Manager

Redington Middle East and Africa
2024.12 - Current

Senior Brand Manager | Leading Handset Brand Management Strategy

Assr Commercial Group
2018.01 - 2024.11

Retail Manager

Lava International Limited Co.
2017.06 - 2019.01

Account Manager

Shades House
2015.04 - 2017.05

Marketing and Communications Coordinator

Zone Reach
2014.09 - 2015.04

Marketing Assistant

Safari Co.
2013.06 - 2014.06

Bachelor of Business Administration (B.B.A.) - Marketing

Prince Sultan University
2007.07 - 2013.06

Diploma in English Language and Literature - English Language and Literature

EF London
2006.06 - 2007.06
Mohammed Al-Shaikh