Mohammed Al-Wohoosh
Jeddah,Saudi Arabia
Summary
Results-oriented professional with 23 years of experience in general management, focusing on revenue growth and strategic leadership. Proven ability in sales, marketing, and stakeholder management, consistently driving profitability and business development. Expertise in KOL development, value-based pricing, and strategic planning to ensure sustainable growth. Strong skills in coaching, negotiation, and fostering customer-centric approaches to enhance stakeholder satisfaction.
Overview
22
22
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Commercial Director - Middle East & Africa
Abbott Toxicology
Jeddah
2022.12 - 2026.04
- As the leader of Abbott Toxicology in the Middle East & Africa, I oversee the management of profit and loss (P&L) across the region. My primary focus is driving market growth through the execution of high-quality marketing initiatives carried out with precision. I am responsible for recruiting distributors throughout MEA, monitoring their performance against clearly defined key performance indicators (KPIs), and developing strategies for distributor performance management. Additionally, I assist in channel asset management to achieve or exceed profitability targets. Customer satisfaction is actively tracked, and any issues are addressed promptly to ensure optimal service. As an engaged member of the MEA leadership team, I consistently provide accurate and timely performance updates. I collaborate cross-functionally with regional and global teams—including Marketing, Finance, Demand & Supply Chain, Scientific Affairs, and Regulatory Affairs—to ensure alignment and effective execution. I also work closely with senior decision-makers across various sectors to support and endorse legislation for Toxicology Mass Screening and Drug Abuse Testing.
Regional Market Development Manager - GCC & Yemen
Abbott Rapid Diagnostics Infectious Disease
Jeddah
2021.11 - 2022.12
- In my role as the leader of ARDx Market Development for the GCC and Yemen, I am responsible for driving initiatives that support the growth and transformation of the diagnostics market across these regions.
Regional Business Development Manager - Saudi / Bahrain / Yemen
Abbott Rapid Diagnostics Infectious Disease
Jeddah
2021.04 - 2021.11
- My remit was broadened to encompass additional regions, including Bahrain and Yemen. This expansion enabled me to take the business development initiatives and projects that were previously established in Saudi Arabia and implement them across these new territories. By leveraging the strategies and programs proven successful in Saudi Arabia, I was able to drive similar growth and transformation within the diagnostics market in Bahrain and Yemen. This approach ensured a consistent and effective rollout of solutions tailored to elevate standards of care, enhance operational excellence, and foster the adoption of innovative technologies throughout these regions.
Business Development Manager
Abbott Rapid Diagnostics Infectious Disease
Jeddah
2020.10 - 2021.04
- In my role leading ARDx business development in Saudi Arabia, I have leveraged a broad and diverse product portfolio to drive sustainable growth and maximize revenue. This portfolio includes COVID-19 rapid tests such as ID NOW, Panbio Ag, and Panbio Ab IgM/IgG, as well as a range of rapid diagnostics addressing respiratory health, hepatitis, HIV, and vector-borne diseases. By strategically utilizing these products, I have been able to position ARDx for robust market performance and expansion. A core aspect of my responsibilities is managing and nurturing key relationships with stakeholders, including healthcare professionals (HCPs), key opinion leaders (KOLs), and distributors. I develop and implement local strategies that are closely aligned with global ARDx objectives, ensuring these strategies are effectively executed by our partners and distributors. Performance management is maintained through clearly defined KPIs, allowing for consistent monitoring and achievement of targets. My role also involves significant cross-functional collaboration with Middle East area support teams, including Marketing, Commercial Excellence, Medical, and Finance. Through this collaboration, I help design and implement strategic initiatives that support our business objectives. Additionally, I engage with senior decision-makers across various sectors to advocate for and facilitate the adoption of innovative diagnostic solutions in the marketplace.
Country Manager
Global Quality - Wound Care
Jeddah
2015.12 - 2020.10
- Provide comprehensive support and strategic guidance to the commercial team and distributor in articulating and demonstrating the value of wound care unit products within Saudi Arabia. Direct the development and implementation of effective business strategies to achieve targeted objectives. Maintain and strengthen relationships with all stakeholders, including distributors and key clients.
Brand Manager/ Brand Team Leader
AbbVie – Immunology line (Biologics) / Humira Gastro
Jeddah
2014.03 - 2015.05
- Developed and executed comprehensive Brand Plans encompassing LRP, P&L management, positioning strategies, initiatives, messaging, critical success factors, and identification of new business opportunities in collaboration with marketing agencies. Provided effective leadership to a skilled team, elevating brand awareness and operational efficiency. Applied expert guidance to facilitate objective insights, while efficiently handling routine responsibilities as brand manager.
Product Manager
Abbott – Immunology line / Humira Gastro
Jeddah
2011.06 - 2014.03
- Communicated effectively with both internal and external stakeholders to drive productivity. Developed and executed strategic marketing plans while managing all facets of business operations for successful new product launches in the marketplace. Directed, completed, and delivered projects consistently within established timelines and budget parameters.
Executive Product Specialist - Western Region
Abbott – Immunology line / Humira Gastro
Jeddah
2008.12 - 2011.06
- Enhanced brand visibility through effective collaboration with physicians and IBD patients, while maintaining consistent personal and professional balance. Strengthened the company's market share by implementing targeted marketing strategies across the Western Region of Saudi Arabia.
Product Specialist - Central Region
Abbott – Immunology Gastro (Humira)
Jeddah
2007.10 - 2008.12
Medical Rep - Central Region
Abbott – Anti-Infective
Riyadh
2006.05 - 2007.10
Medical Rep - Central Region
SAJA Pharma products
Riyadh
2003.12 - 2006.05
Education
Bachelor of Science - Pharmacy
Damascus University
Damascus, Syria 1998.09 - 2003.07
Skills
- General Management
- Revenue Growth
- Sales & Marketing
- Strategic Leadership
- Stakeholder Management
- Customer Relation Management
- KOL development
- Value Based Pricing
- Coaching & Talent Development
- P&L Management
- Profitability Enhancement
- Business Development
- Strategic Planning
- Distributor Management
- Customer Centric Approach
- Stakeholders Mapping
- Negotiation & Problem Solving
- Public Speaking Skills
LANGUAGES
Arabic
Native
English
Advanced
TRAINING & COURSES
- Leading with Impact
- Emerging Leader Program
- Essential fundamentals for leadership
- Situational Leadership
- Marketing Excellence
- CME Marketing Certification
- Negotiation to Yes
Affiliations
- Meditation
- Travel
- Poetry
- Old Arabic Songs
Certification
Certified Marketing Executive (CME) by SMEI on 2015
Timeline
Commercial Director - Middle East & Africa
Abbott Toxicology
2022.12 - 2026.04
Regional Market Development Manager - GCC & Yemen
Abbott Rapid Diagnostics Infectious Disease
2021.11 - 2022.12
Regional Business Development Manager - Saudi / Bahrain / Yemen
Abbott Rapid Diagnostics Infectious Disease
2021.04 - 2021.11
Business Development Manager
Abbott Rapid Diagnostics Infectious Disease
2020.10 - 2021.04
Country Manager
Global Quality - Wound Care
2015.12 - 2020.10
Brand Manager/ Brand Team Leader
AbbVie – Immunology line (Biologics) / Humira Gastro
2014.03 - 2015.05
Product Manager
Abbott – Immunology line / Humira Gastro
2011.06 - 2014.03
Executive Product Specialist - Western Region
Abbott – Immunology line / Humira Gastro
2008.12 - 2011.06
Product Specialist - Central Region
Abbott – Immunology Gastro (Humira)
2007.10 - 2008.12
Medical Rep - Central Region
Abbott – Anti-Infective
2006.05 - 2007.10
Medical Rep - Central Region
SAJA Pharma products
2003.12 - 2006.05
Bachelor of Science - Pharmacy
Damascus University
1998.09 - 2003.07