Mohammed Alaamri

• Forecast sales for B2B Category Management products.
• Work with corporate planning to set B2B Category Management sales targets and budgets on a channel level.
• Manage product portfolio, pricing, budget planning, and key performance indicators related to B2B sales.
• Managed budget implementations, employee evaluations, and contract details.
• Oversee marketing assumptions with Marcom, Market Research and Corporate Planning teams.
• Developed and implemented strategies to increase sales and profitability.
• Build and maintain relationships with key stakeholders.
• Liaise with demand planning on future B2B Category Management demands and contact vendors to ensure continuous availability in all Point of sales.
• Assess dealer performance and recommend incentives and commission payout.
• Develop and maintain strong awareness of industry trends, market intelligence and competition and take advantage of opportunities as appropriate.

• Manage Mobility products with business value more than 12B SAR.
• Built and execute plans to maximize sales across kingdom using all sales channels retails, digital, distributions and Whole Sales.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Developed and maintained relationships with customers and suppliers.
• Implemented operational strategies and effectively built customer and employee loyalty.

• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
• Implemented operational strategies to launch MyStore APP which reach to 100M sales in 1st year.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Analyzed market trends and competitor activities to create competitive advantages
• Supported annual media planning process and media buying for digital content
• Collaborated with cross-functional teams to develop innovative solutions

• Contributes in development of STCC’s organization strategy and contributes to the overall process of management and corporate decision making along with other members of the Executive Team.
• Directs and manages STC Digital Conversion General Department mandates, providing leadership and facilitating work processes in order to achieve high-performance standards.
• Manages and controls change in STC Digital Conversion General Department, providing guidance and support necessary for continuous improvement.
• Ensures compliance with organizational policies, procedures and quality standards in STC Digital Conversion General Department.
• Develop and implement initiatives to maximize STC digital channels (MySTC/SSM) sales conversion
• Defines goals and key performance indicators for each member of the team and ensures effective application of the STCC performance management process.
• Develop and monitor customer experience initiatives across digital channels

• Carry out assortment management and ensure that all products go live & availability according to scheduled plans.
• Monitor Telesales / SSM departments performance against KPI targets, provide regular reports, and present areas for improvement.
• Develop and manage Self-Service Machines department & Telesales department.
• Implement expansion plans for Self-Services machines and reach more than 300 machines across kingdom.
• Develop and monitor customer experience initiatives across digital channels
• Defines goals and key performance indicators for each member of team and ensures effective application of STCC performance management process.

• Manage enterprise sales department with total staff of 60 employees across 14 retail stores.
• Develop sales plan to achieve yearly sales targets.
• Monitor sales KPI’s and take necessary correction actions to achieve corporate goals.
• Building high trust relationship with clients and plan for new business opportunities.
• Develop plans & execute retail footprint expansion within eastern district.
• Monitor customer experience initiatives across retail stores and take necessary actions to achieve CX goals.

• Manage consumers retail sales department with team over 80 employees across 10 cities.
• Develop sales plan to achieve yearly sales targets.
• Monitor sales daily KPI’s and take necessary correction actions to achieve sales targets.
• Manage and maintain customers experience across district and take necessary actions to achieve corporate goals.
• Support and Motivate sales team to keep momentum and to help them to solve any issues like technical issues or customers complains.
• Supervise and manage retail stores expansions plans in district.

• Develop prepaid products and monitor bundles’ life cycle, revenues and profitability.
• Set prepaid services KPIs and take the necessary action to meet the sector KPIs.
• Ensures compliance with organizational policies, procedures and quality standards.
• Directs and manages Prepaid Product Management Section.
• Resolved customer service escalations to promote mutually beneficial outcomes.

• Develop and implement new roaming services.
• Manage and enhance roaming services & retail-roaming price.
• Prepare yearly execution marketing plan for roaming service.
• Work closely with communication team to deliver communication campaign.

• Develop & implement marketing plan for roaming department.

• Manage and sign direct roaming agreements with roaming partner’s business.

• Manage the relationship with international vendors (DCH, FCH, SMS & MMS Hub, Carriers).

• Work closely with HR team to develop JD and in the recruitment phase.

• Supporting commercial team and HR team in structuring roaming department.

• Assist the commercial team in evaluating proposals during tendering phase.

• Develop and sign roaming agreements with targeted operators in the hot designations countries leveraging stc power and realtionship.

• Investigate and solve financial complains with Financial Clearing House and roaming partners.
• Manage generating and analyzing all roaming financial and traffic reports.
• Approve STC’s roaming invoices with other roaming partners and roaming service providers.
• Manage Roaming-billing system for inbound and outbound roamers.
• Manage and develop business relation with vendors (DCH, FCH).

• Manage fraud prevention team.
• Detect & prevent suspicious fraud cases.
• Develop fraud prevention rules and process to minimize impact of any potential fraud cases.
• Identified issues, analyzed information and provided solutions to problems.