Dynamic and highly experienced professional skilled in developing, managing, and executing PR campaigns. Proven ability to effectively manage relationships with stakeholders, media contacts, and clients to craft and execute successful PR campaigns. Adept at using traditional and digital media outlets to increase brand visibility, create positive brand awareness, and drive growth.
· Media File Management:
Organize and prepare media Strategy for the campaigns of the Jood AlEskan Platform and the Sakan Foundation, including coordinating with internal teams and defining both digital and traditional publishing strategies.
· Designing Innovative Media Campaigns:
Build and implement media campaigns in collaboration with " Regions" aimed at encouraging businessmen and companies to donate to the platform, with a focus on delivering compelling messages and effective communication strategies.
· Leading Major Donation Campaigns:
Oversee the execution of the "Jood Regions Campaign 2024," with 4B Total Impressions which is considered the largest donation campaign, having achieved investments exceeding 800 million Riyals, while monitoring outcomes and analyzing performance.
· Building and Developing Partnerships:
Manage and establish strategic agreements and partnerships with the private sector and non-profit institutions to enhance financial and moral support for the initiatives.
· Enhancing Media Awareness:
Contribute to raising awareness of the Jood AlEskan Platform by 75% compared to the previous year through precise media strategies and the utilization of diverse communication channels.
· Coordinating with Agencies:
Manage and direct collaboration with a marketing agency and a public relations agency to ensure the continuity of campaigns and the achievement of communication and media objectives throughout the year.
• created the Housing VRP brand and increased visibility in significant market segments to spur demand
• Collaborate closely with relevant cross-functional stakeholders when creating new communications campaigns
• Develop and execute marketing and brand communication plans (including strategies, tactics, timing and budget) for Housing partner's operations and to accelerate growth
• Contribute to the development and implementation of branding policies and guidelines for the Housing VRP in line with the relevant requirements
• Create internal and external communications strategies and lead executive and corporate communications efforts.
• Team Leadership: Building departments and leading the company's internal and external communications efforts, including corporate communications and crisis communications; issuesandreputation management; assisting with the agency selection process and overseeing day-to-day relationships; managing the public relations budget.
• Employee and Executive Communications: Developing a thought leadership platform and bench of executive spokespeople while providing communications counsel
• Media Relations: Managing public relations efforts for Company Projects Launching in KSA; developing business PR strategies and implementing them for its 30 locations in operation and development in KSA.
• Manage all event marketing campaigns and launch Ministry of Housing projects and NHC events (more than 40 events).
• Planning and executing social media campaigns
• Building the digital identity from scratch for several types of businesses
• Developing and managing the social presence
• Developing and implementing social media tactical plans
• Planning and executing social media campaigns
• Developing and managing Zain's social presence
• Planning and executing innovative methods of engagement with fans and followers
• Evaluating social media's performance and growth rate
• Evaluating the social media strategy and amending it according to the given KPIs
• Receiving invoices from the wholesale department and technical and financial consulting departments
• Making sure all invoices received are correct with their attachments
• Entering invoices in the Oracle system
• Reconciliation and closing of suppliers accounts monthly
• Active Visa Card.
• Customer Services
• VIP Services.