Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
AdministrativeAssistant
Mohammed AlDosary

Mohammed AlDosary

Riyadh,KSA

Summary

Dynamic and highly experienced professional skilled in developing, managing, and executing PR campaigns. Proven ability to effectively manage relationships with stakeholders, media contacts, and clients to craft and execute successful PR campaigns. Adept at using traditional and digital media outlets to increase brand visibility, create positive brand awareness, and drive growth.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Head of corporate communications

Sakan Foundation
01.2024 - Current

· Media File Management:

Organize and prepare media Strategy for the campaigns of the Jood AlEskan Platform and the Sakan Foundation, including coordinating with internal teams and defining both digital and traditional publishing strategies.

· Designing Innovative Media Campaigns:

Build and implement media campaigns in collaboration with " Regions" aimed at encouraging businessmen and companies to donate to the platform, with a focus on delivering compelling messages and effective communication strategies.

· Leading Major Donation Campaigns:

Oversee the execution of the "Jood Regions Campaign 2024," with 4B Total Impressions which is considered the largest donation campaign, having achieved investments exceeding 800 million Riyals, while monitoring outcomes and analyzing performance.

· Building and Developing Partnerships:

Manage and establish strategic agreements and partnerships with the private sector and non-profit institutions to enhance financial and moral support for the initiatives.

· Enhancing Media Awareness:

Contribute to raising awareness of the Jood AlEskan Platform by 75% compared to the previous year through precise media strategies and the utilization of diverse communication channels.

· Coordinating with Agencies:

Manage and direct collaboration with a marketing agency and a public relations agency to ensure the continuity of campaigns and the achievement of communication and media objectives throughout the year.

Communication Manager

Housing Program
05.2020 - 12.2023

• created the Housing VRP brand and increased visibility in significant market segments to spur demand
• Collaborate closely with relevant cross-functional stakeholders when creating new communications campaigns
• Develop and execute marketing and brand communication plans (including strategies, tactics, timing and budget) for Housing partner's operations and to accelerate growth
• Contribute to the development and implementation of branding policies and guidelines for the Housing VRP in line with the relevant requirements

• Create internal and external communications strategies and lead executive and corporate communications efforts.
• Team Leadership: Building departments and leading the company's internal and external communications efforts, including corporate communications and crisis communications; issuesandreputation management; assisting with the agency selection process and overseeing day-to-day relationships; managing the public relations budget.
• Employee and Executive Communications: Developing a thought leadership platform and bench of executive spokespeople while providing communications counsel
• Media Relations: Managing public relations efforts for Company Projects Launching in KSA; developing business PR strategies and implementing them for its 30 locations in operation and development in KSA.
• Manage all event marketing campaigns and launch Ministry of Housing projects and NHC events (more than 40 events).

VP of Communications ( Part Time )

Corporate Communication Society
03.2020 - 10.2023
  • Lead external and internal communications as well as media relations to foster relationships externally and create opportunities to profile content.
  • Ensure that the annual communication plan is integrated and aligned with stakeholders.
  • Support C-level executive communications programs, including thought leadership platforms, content, and executive visibility.
  • Responsible for establishing a longer-term communications strategy in collaboration with experts.

Corporate Communications Manager

Citizen Account
09.2018 - 05.2020
  • Support the management of relationships with external entities.
  • Support the PR, Media and Communications Manager in developing a stakeholder management strategy for stakeholder management and outreach
  • Build networking plans for engaging different partners and stakeholders
  • Coordinate and plan meetings and touch points for key CAC personnel with the appropriate external entity as needed (ministries, agencies, etc.)
  • Act as a point of contact and escalation to external partners (i.e. SLA/process changes, updated program requirements, etc.) and communicate back changes to SLAs or processes to program management and partners
  • Support establishment and maintenance of relationships with media and government media department representatives within KSA
  • Assist the Communications Officer in the development of internal and external communication plans

Public Relations & Media Manager

Saudi Arabian Society for Culture and Arts - SASCA
03.2018 - 10.2018
  • Manage the function from article preparation and publishing to reporting, archiving, and relationship maintenance.
  • Develop and maintain relationships with journalists and the media.
  • Ensure the Society protects and promotes its image in a proper, coordinated, and consistent manner.
  • Manage engagement teams by setting deliverables and objectives and evaluating performance.
  • Establish SASCA communications capacity.
  • Provide communications capacity to support the effective implementation of the SASCA.
  • Coordinate with key internal and external stakeholders.

Digital Marketing Manager

Food & Entertainment Co.
08.2016 - 08.2017
  • Manage social media accounts for 12 brands: Facebook, Twitter, and Instagram.
  • Promote new products on Social Media.
  • Use visual merchandising techniques to attract
  • Customers and keep the shops looking fresh.
  • Provide monthly dashboard summary reports and notes
  • Leading 12 team members.
  • As well as quarterly business reviews for each campaign or channel.

Public Relations Officer ( Social Media )

Saudi Industrial Property Authority "MODON"
07.2015 - 04.2016

• Planning and executing social media campaigns

• Building the digital identity from scratch for several types of businesses

• Developing and managing the social presence

Social Media Team Leader

Zain KSA
05.2012 - 05.2015

• Developing and implementing social media tactical plans

• Planning and executing social media campaigns

• Developing and managing Zain's social presence

• Planning and executing innovative methods of engagement with fans and followers

• Evaluating social media's performance and growth rate

• Evaluating the social media strategy and amending it according to the given KPIs

AP Accountant

Mobily
02.2009 - 02.2012

• Receiving invoices from the wholesale department and technical and financial consulting departments

• Making sure all invoices received are correct with their attachments

• Entering invoices in the Oracle system

• Reconciliation and closing of suppliers accounts monthly

Customer Services Agent

SABB
09.2008 - 01.2009

• Active Visa Card.

• Customer Services

• VIP Services.

Education

Bachelor of Digital Media -

Saudi Electronic University

Diploma of Higher Education -

Technical and Vocational Training Corporation

Skills

  • Brand management
  • Press and public relations
  • Marketing strategy
  • Media production
  • Team player
  • Crisis management
  • Event management
  • Protocol management
  • Innovative communication strategy

Certification

  • Mini-MBA in Marketing and Brand Management
  • Certificate in Corporate Communications
  • Creating a Communications Strategy
  • Strategic Marketing Planning
  • Internet Marketing and Social Media
  • Twitter flight school
  • Social Media for Government
  • Personal Branding on Social Media
  • Marketing During a Crisis
  • Crisis Communication
  • Communicating with Charisma
  • Be a Better Manager by Motivating Your Team
  • Creating a Culture of Change
  • Business Process Improvement

Languages

Arabic
Fluent
English
Advanced

Timeline

Head of corporate communications

Sakan Foundation
01.2024 - Current

Communication Manager

Housing Program
05.2020 - 12.2023

VP of Communications ( Part Time )

Corporate Communication Society
03.2020 - 10.2023

Corporate Communications Manager

Citizen Account
09.2018 - 05.2020

Public Relations & Media Manager

Saudi Arabian Society for Culture and Arts - SASCA
03.2018 - 10.2018

Digital Marketing Manager

Food & Entertainment Co.
08.2016 - 08.2017

Public Relations Officer ( Social Media )

Saudi Industrial Property Authority "MODON"
07.2015 - 04.2016

Social Media Team Leader

Zain KSA
05.2012 - 05.2015

AP Accountant

Mobily
02.2009 - 02.2012

Customer Services Agent

SABB
09.2008 - 01.2009

Bachelor of Digital Media -

Saudi Electronic University

Diploma of Higher Education -

Technical and Vocational Training Corporation
Mohammed AlDosary