Mohammed Al Fuqahaa
Riyadh,01
Summary
Accomplished professional with a strong ability to conceptualise, design, and develop private label products that align with market demand and company branding. Demonstrates expertise in creating and executing comprehensive product strategies by analysing market trends, competitive landscapes, and customer preferences. Proficient in negotiating with suppliers to secure high-quality products and favourable terms while managing contracts effectively. Experienced in developing branding strategies, including packaging design, pricing, and marketing campaigns to enhance product visibility. Skilled in budget monitoring to optimise profitability and margins. Adept at conducting market research to identify trends and opportunities for product expansion. Strong teamwork and communication skills facilitate collaboration across marketing, operations, procurement, and sales departments.
Overview
2
2
years of post-secondary education
23
23
years of professional experience
Work history
Director of Private Label
Abdullah Al-Othaim Markets, KSA
Riyadh, Riyadh Region
02.2023 - Current
- Responsible for overseeing and managing private label product lines offered by Abdullah Al-Othaim Markets, as well as leading development of new private label products across various categories, such as food, beverages, household items, and more. In addition to identifying market trends, consumer preferences, and gaps in product offerings.
- Achievement 10% from total sales and total margin profit 22%.
- Collaborating with suppliers and manufacturers to ensure quality, consistency, and cost-effectiveness of private-label products.
- Negotiating pricing, terms, and contracts with suppliers to optimize margins and product availability.
- Implementing quality control processes and standards to ensure that private label products meet or exceed customer expectations in terms of taste, quality, safety, and packaging.
- Developing branding strategies for private label products, including packaging design, product positioning, and pricing strategies.
- Collaborating with marketing team to promote and advertise private-label products to customers.
- Working with supply chain teams to manage stock levels, forecast demand, and ensure consistent supply of private label products to meet customer needs.
- Monitoring financial performance of private label products, tracking sales, margins, and profitability.
- Making strategic decisions to maximise revenue and minimise costs.
- Continuously researching and analysing market trends, competitor products, and customer preferences to identify opportunities for expanding and improving private label product range.
- Ensuring that private label products adhere to all relevant regulations and quality standards set by regulatory authorities.
- Job Role:
- Job Duties:
Imports Department Head
Abdullah Al-Othaim Markets, KSA
Riyadh, Riyadh Region
01.2016 - 02.2023
- Responsible for managing import operations of various products, ensuring timely procurement, efficient logistics, and compliance with regulatory requirements. As well as involves strategic planning, supplier relationship management, and cross functional collaboration to ensure seamless flow of imported goods into company's retail network.
- Job Role: interning in all category with global items
- Increased profitability after interning import items with 20-25%
Head of Commercial & Sourcing
TEAMMART, Iraq
01.2014 - 06.2014
- Responsible for overseeing commercial aspects of Teammart's operations, including procurement and pricing, in addition to developing and implementing strategic sourcing plan to ensure diverse and competitive product assortment and leading negotiations with suppliers to secure favourable terms, pricing, and delivery schedules.
- Moreover, providing analyses related to market trends, competitor pricing, and customer preferences to develop effective pricing strategies and Determine optimal price points that balance customer value and business profitability.
- Job Role:
Head of Commercial
Spinneys, Jordan
Amman, Jordan
03.2011 - 01.2014
- Responsible for Developing and implementing commercial strategies aligned with company's overall goals and objectives, in addition to leading efforts to drive sales growth and maximise revenue As well as negotiating and managing relationships with suppliers and vendors to ensure favourable terms, competitive pricing, and timely delivery of products.
- Job Role:
Head of FMCG
Spinneys, Jordan
Amman, Jordan
09.2010 - 03.2011
- Responsible for leading efforts to drive sales growth for FMCG products by setting up the needed strategies and plans and executing promotions, marketing campaigns, and advertising initiatives to increase customer engagement and product sales. As well as monitoring the financial performance of the FMCG department, analyzing key performance indicators (KPIs), and developing budgets and forecasts.
- Job Role:
MTP Department Head - Consumer Goods
MAF Hypermarkets - Carrefour, Shabba Mall, Syria
Shabba Mall
09.2009 - 05.2010
- Reporting directly to store GM and responsible for developing and executing merchandise strategies for MTP department that align with overall objectives and Carrefour standards, such as setting product assortment, pricing strategies, and inventory management. As well as negotiating store fees with vendors and suppliers, e.g., floor display, gondola head, top shelves, etc., in addition to controlling inventory, managing big promotion operations, and ensuring that p-lanogram is implemented and aligned with Carrefour procedures.
- Job Role:
Section Manager - Consumer Goods
MAF Hypermarkets - Carrefour, Shabba Mall, Syria
Shabba Mall
08.2008 - 09.2009
- Responsible for managing sales staff, merchandisers, and promoters and providing guidance, coaching, and feedback to ensure efficient and effective operations. Besides, setting up and achieving sales targets, monitoring sales performance, analyzing trends, and taking actions to optimize sales and revenue. as well as managing inventory levels and product assortment within the section by ensuring that shelves are well stocked, products are properly displayed, and inventory turnover is optimized.
- Job Role:
Assistant Merchandise Manger - Consumer Goods
MAF Hypermarkets - Carrefour, City Mall, Jordan
City Mall
06.2006 - 08.2008
- Responsible for collaborating, executing merchandising strategies, achieving sales targets, and enhancing the overall performance of the assigned merchandise category. In addition to coordinating with suppliers and vendors to ensure timely and efficient delivery of products, this includes negotiating terms, pricing, and addressing any supply chain issues.
- Job Role:
Purchasing Manager- Consumer Goods
American Department Stores - C-Town, Jordan
C-Town
10.2003 - 05.2006
- Responsible for overseeing procurement and sourcing of products and goods. As well as managing relationships with suppliers, negotiating contracts, and ensuring that right products are acquired at right prices and in timely manner.
- In addition to Identifying products that align with store's offerings and customer demands by keeping up to date with market trends and new product releases.
- Job Role:
Education
Some College (No Degree) - Interior Design
Arabic Society College
Amman 10.1995 - 06.1997
Skills
- Strong ability to conceptualize, design, and develop new private label products that meet market demand and align with company's branding
- Skill in creating and executing comprehensive private label product strategy that considers market trends, competitive analysis, and customer preferences
- Proficiency in negotiating with suppliers, building partnerships, and managing contracts to ensure high-quality products and favourable terms
- Experience in developing branding strategies for private label products, including packaging design, pricing, and effective marketing campaigns
- Ability to monitor budgets and make informed decisions to optimise profitability and margins for private label products
- Skill in conducting market research to identify trends, consumer behaviour, and gaps in market for potential private label product expansion
- Strong teamwork and communication skills to collaborate with departments such as marketing, operations, procurement, and sales
LANGUAGE
Arabic: Mother tongue.
English: Fluent.
COURSES
- Quantitative Methods.
- Marketing.
- Statistics.
Timeline
Director of Private Label
Abdullah Al-Othaim Markets, KSA
02.2023 - Current
Imports Department Head
Abdullah Al-Othaim Markets, KSA
01.2016 - 02.2023
Head of Commercial & Sourcing
TEAMMART, Iraq
01.2014 - 06.2014
Head of Commercial
Spinneys, Jordan
03.2011 - 01.2014
Head of FMCG
Spinneys, Jordan
09.2010 - 03.2011
MTP Department Head - Consumer Goods
MAF Hypermarkets - Carrefour, Shabba Mall, Syria
09.2009 - 05.2010
Section Manager - Consumer Goods
MAF Hypermarkets - Carrefour, Shabba Mall, Syria
08.2008 - 09.2009
Assistant Merchandise Manger - Consumer Goods
MAF Hypermarkets - Carrefour, City Mall, Jordan
06.2006 - 08.2008
Purchasing Manager- Consumer Goods
American Department Stores - C-Town, Jordan
10.2003 - 05.2006
Some College (No Degree) - Interior Design
Arabic Society College
10.1995 - 06.1997