Mohammed Al Hadlaq

- Overall planning of corporate and commercial campaigns.

- Management of marketing operations for all internal stakeholders to fulfil the organisation's demands.

- Generating all marketing reports ( debriefs, activities, campaigns performance..ect)

- Management of media buying function which includes offline and online campaigns

-Launched the first moving experience center thru “ROSHN Experience Truck” which showcases development projects via advance technological experience.

-Managed organizing over 30 marketing roadshows in 2024 which generated a double volume of leads.

-Managed the execution of ROSHN Waterfront Walkway revamp in terms of artistic execution and campaigning the launch ceremony.

-Built a comprehensive corporate and commercial giveaways strategy and execution.

-Managed to restructure all digital media reporting templates with new tracks of info. and customized details.

Leading two units in the Digital Media Department:

1- Social Media Channels & Paid Media:

• Created a Digital Strategy.
• Created Digital media playbook and process.
• Created comprehensive digital policy and procedures.
• Established the unit operation flow.
• Established the unit structure and manpower recruitment.
• Established Campaigns guidelines & themes.
• Planned & Launched several online & offline national campaigns (GSCRI, 3 steps, Arab China Forum, Website )

2- Digital Marketing:

• Established the unit structure and manpower recruitment.
• Created workflow processes and operations mechanisms.
• Member of Invest Saudi revamp task force assigned by HE Minister.
• Led the development of an advance event app.

• Set year-round strategy and execution plan for all Marketing & communications utilizing multiple channels across a large central and decentralized organization with multiple stakeholders and audiences.
• Recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.
• Monitoring the planning and execution of all company events and activities.
• Managing the strategic and operational advertising activities indoor and outdoor the terminal.
• Provide clear, consistent, and frequent messaging regarding key initiatives, business results, changes, progress, and overall business priorities both internally and externally.
• Supports executive staff in preparing communications for announcements, public meetings, and events.
• Lead the development and execution of policies and programs that enhance the organization's relationship with, and outreach to, the community.
• Build the social media strategy to enhance brand awareness and company reputation.
• Ensure consistent delivery across the organization.
• Oversee crisis/reputation control management and establish protocol for communications in these events.
• Measure communications effectiveness and adapt based on results.

Accomplishments :.

• Led a successful communication practice during COVID-19 pre, during and post lockdown period.
• Re- structured the MARCOM department and employed the vacant positions with qualified candidates.
• Managed the rebranding of KFIA's identity with all projects items, including, comprehensive brand guidelines and brand architecture manuals.
• Created the media assets for DACO and KFIA.
• Re-started the process and management of social media's community & contents for DACO & KFIA platforms.
• Activated the internal communication platforms and activities.
• Led Internal change management and culture change communication program.
• Created corporate photos library for KFIA and DACO.
• Launched DACO & KFIA websites .
• Created the framework of social media platforms & reflected on the platforms based on best benchmarks.

• Developing effective CSR programs encompassing environment, workplace, community and marketplace issues based on the city's sustainable development plan.
• Managing full CSR projects with different stakeholders.
• Supervising the stakeholders team and reviewing all deliverables.
• Leading all communication related to the projects.
• Planning and executing communication & media plan.
• Managing all press releases & articles for all company's subsidiaries.
• Supervising the editorial team and reviewing all deliverables.
• Managing PR third parties (media relations agency & media monitoring)
• Managing communication initiatives (internal & external) to deliver the company's messaging.

Key Projects Accomplished:

Tomouh Program

• Establishing: a training program which has successfully trained 1000 Saudi youth in Rabigh and neighboring community of KAEC.
• Managed the full scope of program (planning, logistics, marketing, operations , communication and advertising)

Led the domestic and international PR.

• Supervising the editorial team and monitoring media coverage.
• Sourcing sponsorship opportunities and exploring activities.
• Managing the full production of the in-flight magazine and newsletters.
• Organizing press conferences and media interviews with company executives.
• Managing all Internal communication channels.
• Lead all company local & international events (exhibitions, press conferences, sponsorship participations..ect).
• Setting events plans and assigning tasks to the team.
• Manage success execution of all local and international events.
• Conducted around 25 events (internationally and locally) during 2014.
• Led the launching events of flynas Global Destinations program (London, Manchester, Jakarta, Cairo and Kula Lumpur) in addition to various domestic stations.

• Performing the Administrative tasks.
• Managing the Department Budget.
• Monitoring all administrative requirements in the department.
• Managing all the department documentations.
• Established e-archiving environment.
• Preparing Audit Schedules & summary reports.
• Handling staff stock disclosure reports.

• Processing HR various transactions.
• (Letters, contracts & maintaining highly confidential documents).
• Focal Contact between the HR & Departments assigned to our Unit to serve their continuous needs (job promotions, transfers, investigations…ect).
• Assisting departments in recruiting needed candidates.
• Handling HR Strategy projects as a coordinator.
• Preparing SABB Recruitment programs in coordination with Training Section.
• Managing HR Intranet (updates, job posts, circulars).
• Arranging staff social activities and events.
• Participated in SABB Succession Planning Project as a coordinator.
• Participated in improving the HR forms.
• Participated in improving the HR Intranet (local website network).