Mohammed Alserier

Etihad Etisalat (Mobily) is a the 2nd Saudi mobile operator and DSP provider established in 2004. The Company's major shareholders are Etisalat Emirates Group (27.99%)

• Spearhead Wholesale and Carriers Business Development, Data Marketing & products development.
• Enhanced sales targets by 30% in Three years reaching SAR 1Bn+ revenues.
• Drive vertical strategy, sales, and business development processes aligned with corporate strategies and visions.
• Actively contribute to development and roll-out of new products and services to boost sales, revenue, and profit.
• Qualify, negotiate, and establish national/Int'l partnerships including operators, OTTs, Content providers (CDNs), etc. to grow Mobily's wholesale marketplace & business.
• Analyze wholesale opportunities & risks, strategize negotiation ensuring alignment with stakeholders' needs & goals.
• Develop and implement Wholesale dept. strategy/policies/producers in line with BOD's vision & company strategies.
• Set wholesale marketing objectives; goals, KPIs, and budgets; monitor performance & prepare performance reports.
• Identify & capture opportunities in ICTs, Submarine cables, MVNOs, CDNs, IoT, and OTT's business from wholesale and carrier relations perspective.
• Develop international connectivity and wholesale products' business models to address future growth opportunities.
• Enhance customer experience by improving response to customer complaints and prompt resolution of bottlenecks.
• Plan and develop new national & international wholesale & carrier services to drive sales and revenue
• Conduct high-level feasibility studies before pitching opportunity to Unit's Chief.
• Collaborate with Finance for accurate classification for products and service.

KEY ACHIEVEMENTS

• Developed 1st Carrier neutral IXP with Equinix in Saudi Arabia.
• Captured business with International OTTs & secured Mobily's position with Google & Facebook and other OTTs/CDN and video content providers including business models agreements.
• Negotiated and established FTTH/FTTB open access agreement and commercial models with Saudi Operators.

(SALAM) is a leading DSP/ISP and telecom provider established in 2005, offering connectivity solutions MVNO, broadband, FTTH, International capacities, Interconnection and satellite services for businesses, consumers, and wholesale segments.

• Administered operations of high level WiMax connectivity solutions based on latest WiMax technologies - 3.5 GHz.
• Managed interface and dependencies amongst Engineering, NOC, and Field team.
• Managed WiMax configuration (in base “sectors” & client stations “CPE”), connectivity provisioning/troubleshooting.
• Engaged in RF planning and troubleshooting, Microwave EMS/NMS systems management (PTP/PMP).
• Managed network performance and generated regular performance reports.
• Drove field installation and maintenance team with including preparation of schedules and technical support in three regions (Riyadh, Jeddah & Dammam).
• Liaised with customers and followed up on deliverables.
• Resolved problems, improved operations and provided exceptional service

• Network Planning & Support Technologies: 2G/3G/4G IBS/DAS Planning and Design WiFi (Indoor/outdoor) Planning and Design TD/LTE Planning and Design.
• Secured and administered department budget and resources to support access network projects.
• Project managed roll out of TD-LTE network and 3G/4G offloading WiFi network in the region.
• Anchored system design, costing, equipment evaluations, functional specifications, design documentation, technical deployment/migration plans and system test activities.
• Ensured team's, vendors' and contractors' compliance with project's goals and objectives.
• Closely interfaced with business user community to understand and align system capabilities and process.
• Negotiated contracts and established SLAs with vendors and contractors.
• Evaluated and incorporated new technologies and different types of wireless products and services.
• Delivered technical and functional presentations on projects planning and implementations.
• Supported technical marketing sales and wholesales plans and strategies as well as development and launch of all related Fixed Broadband products.

KEY ACHIEVEMENTS

• Delivered first TD-LTE network and public WiFi offloading network, both being the largest and first in the region; managing through the phases of design, engineering, procurement, and successful implementation.
• Led company to successful product launch and growth by developing initial product roadmap and go-to-market strategy.

• Successfully set up and operated the first Pre-WiMAX network in Saudi Arabia.
• Supervised system and devices installation both at base and client sites including necessary configurations.
• Installed and managed multiple types of wireless outdoor Antennas.
• Provide channel engineering support and development for multiple Wireless Equipment vendors.
• Installed & configured routing equipment (routers, Switches).
• Delivery of documentation and ensuring quality in all stages of the projects.
• Created successful work schedules for each team member to maintain deadlines and fully staff shifts.
• Handled customer complaints, resolved issues to meet customer needs.