Summary
Overview
Work History
Education
Skills
Timeline
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Mohammed AlShubaili

Riyadh,Saudi Arabia

Summary

Dynamic Media Buyer with comprehensive expertise in developing high-impact, data-informed advertising campaigns across digital platforms. Thrive in creating customized, strategic initiatives that boost engagement and deliver measurable results. Skilled in utilizing data analytics to uncover critical insights and integrating advanced digital marketing technologies to optimize performance.

Overview

4
4
years of professional experience
6
6
years of post-secondary education

Work History

Senior Paid Media Executive

INEVNU
09.2023 - 04.2025
  • Lead Paid Media Department, overseeing client social media ad accounts, campaigns, and RFPs.
  • Develop and optimize data-driven paid social media strategies, including campaign planning, execution, and performance analysis.
  • Mentor teams on campaign launches and manage influencer agent operations.
  • Handle client dashboards, invoicing, and reporting to ensure seamless operations and results.
  • Coordinated placements for television and radio, social media and print publication advertisements.

Associate Account Manager

INEVNU
08.2022 - 10.2023
  • Oversaw client social media presence, implementing strategic campaigns to enhance brand visibility.
  • Conducted market research to identify trends and consumer habits, optimizing campaign planning and performance.
  • Mentored social media account management and managed influencer marketing initiatives to amplify engagement.
  • Collaborated with designers on creative concepts, managed end-of-year events, and delivered detailed campaign analysis and reporting.

Paid Media Executive

INEVNU
10.2023 - 09.2023
  • Supported the development and execution of paid media campaigns across multiple platforms.
  • Launched targeted paid campaigns to drive engagement and achieve strategic objectives.
  • Analyzed and reported campaign performance, leveraging data insights to optimize outcomes.
  • Managed influencer partnerships to enhance campaign reach and effectiveness.

Marketing Associate

Rasmal
07.2022 - 07.2022
  • Managed client onboarding and executed paid media advertising campaigns.
  • Analyzed and reported on social media performance, covering both organic and paid efforts.

Twitter Client Partner

X-Twitter Platform (Connect ads)
01.2022 - 06.2022
  • Served as the primary point of contact for SMEs, charities, and agency accounts, managing onboarding processes and client funding requests.
  • Resolved client challenges and provided ongoing support to ensure seamless engagement with the platform.

Co-op

Monsha'at
05.2021 - 12.2021
  • Oversaw marketing agency partnerships and planned paid media advertising campaigns, including the GEC and Beban mega campaigns.
  • Collaborated with designers to create impactful marketing deliverables and drive campaign success.

Education

Dar Al Uloom University - Marketing Management

Dar Al Uloom University
Riyadh
01.2015 - 01.2021

Skills

  • Research
  • Analysis
  • Google Products
  • Microsoft Products
  • Trello
  • Sprout
  • Emplify Social
  • X(Twitter) Ads
  • Linkedin Ads
  • Meta Ads
  • Snapchat Ads
  • Google ads
  • Media planning
  • Digital media buying
  • Programmatic media buying

Timeline

Paid Media Executive

INEVNU
10.2023 - 09.2023

Senior Paid Media Executive

INEVNU
09.2023 - 04.2025

Associate Account Manager

INEVNU
08.2022 - 10.2023

Marketing Associate

Rasmal
07.2022 - 07.2022

Twitter Client Partner

X-Twitter Platform (Connect ads)
01.2022 - 06.2022

Co-op

Monsha'at
05.2021 - 12.2021

Dar Al Uloom University - Marketing Management

Dar Al Uloom University
01.2015 - 01.2021

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Mohammed AlShubaili