Mohammed AlShubaili
Riyadh,Saudi Arabia
Summary
Dynamic Media Buyer with comprehensive expertise in developing high-impact, data-informed advertising campaigns across digital platforms. Thrive in creating customized, strategic initiatives that boost engagement and deliver measurable results. Skilled in utilizing data analytics to uncover critical insights and integrating advanced digital marketing technologies to optimize performance.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work history
Senior Paid Media Executive
INEVNU
2023.09 - 2025.04
- Lead Paid Media Department, overseeing client social media ad accounts, campaigns, and RFPs.
- Develop and optimize data-driven paid social media strategies, including campaign planning, execution, and performance analysis.
- Mentor teams on campaign launches and manage influencer agent operations.
- Handle client dashboards, invoicing, and reporting to ensure seamless operations and results.
- Coordinated placements for television and radio, social media and print publication advertisements.
Associate Account Manager
INEVNU
2022.08 - 2023.10
- Oversaw client social media presence, implementing strategic campaigns to enhance brand visibility.
- Conducted market research to identify trends and consumer habits, optimizing campaign planning and performance.
- Mentored social media account management and managed influencer marketing initiatives to amplify engagement.
- Collaborated with designers on creative concepts, managed end-of-year events, and delivered detailed campaign analysis and reporting.
Paid Media Executive
INEVNU
2023.10 - 2023.09
- Supported the development and execution of paid media campaigns across multiple platforms.
- Launched targeted paid campaigns to drive engagement and achieve strategic objectives.
- Analyzed and reported campaign performance, leveraging data insights to optimize outcomes.
- Managed influencer partnerships to enhance campaign reach and effectiveness.
Marketing Associate
Rasmal
2022.07 - 2022.07
- Managed client onboarding and executed paid media advertising campaigns.
- Analyzed and reported on social media performance, covering both organic and paid efforts.
Twitter Client Partner
X-Twitter Platform (Connect ads)
2022.01 - 2022.06
- Served as the primary point of contact for SMEs, charities, and agency accounts, managing onboarding processes and client funding requests.
- Resolved client challenges and provided ongoing support to ensure seamless engagement with the platform.
Co-op
Monsha'at
2021.05 - 2021.12
- Oversaw marketing agency partnerships and planned paid media advertising campaigns, including the GEC and Beban mega campaigns.
- Collaborated with designers to create impactful marketing deliverables and drive campaign success.
Education
Dar Al Uloom University - Marketing Management
Dar Al Uloom University
Riyadh 2015.01 - 2021.01
Skills
- Research
- Analysis
- Google Products
- Microsoft Products
- Trello
- Sprout
- Emplify Social
- X(Twitter) Ads
- Linkedin Ads
- Meta Ads
- Snapchat Ads
- Google ads
- Media planning
- Digital media buying
- Programmatic media buying
Timeline
Paid Media Executive
INEVNU
2023.10 - 2023.09
Senior Paid Media Executive
INEVNU
2023.09 - 2025.04
Associate Account Manager
INEVNU
2022.08 - 2023.10
Marketing Associate
Rasmal
2022.07 - 2022.07
Twitter Client Partner
X-Twitter Platform (Connect ads)
2022.01 - 2022.06
Co-op
Monsha'at
2021.05 - 2021.12
Dar Al Uloom University - Marketing Management
Dar Al Uloom University
2015.01 - 2021.01